Why You Should Exhibit at AIMExpo…

The American International Motorcycle Expo is North America’s most important Powersports Tradeshow.

Recognizing that exhibitors need a dedicated platform to showcase their products to proactive dealers at the right time of the year – The American International Motorcycle Expo (AIMExpo) has repositioned North America’s largest powersports tradeshow to provide the best products and tools when the industry needs them. This offers exhibitors the best possible opportunity to make an impact and access proactive dealers looking to take advantage of the best deals from the best brands during buying season.

Our Account Managers are here to assist you with any questions you may have about exhibiting at AIMExpo.

Ivan Carranza
Account Manager, Companies #’s; A-L

Email Ivan
Direct: (949) 517-7508

Adam Schelor
Account Manager, Companies M-Z

Email Adam
Direct: (949) 517-7518

OEMs, distributors and hundreds of aftermarket brands exhibit at AIMExpo where they introduce new products, connect with current dealers, establish new dealer relationships, meet with international members of the media, and much more.

Thousands of dealers and hundreds of media members will come to AIMExpo from around the globe.

2024 by the Numbers…

  • 38 COUNTRIES Countries Represented in Total
  • 48 STATES plus Puerto Rico Represented by Dealer Attendees

This international presence and influence equates to your brand reaching a global audience of potential customers.

AIMExpo is the perfect place to introduce your latest and greatest models and product. Your new product will be seen by media and dealers all in a matter of days.

There is no better platform to launch new products and connect in-person with hundreds of domestic and international media outlets than AIMExpo. The media is hungry for new products and new products drive business. These are the worldwide content generators for the industry and an integral piece of AIMExpo.

To help highlight the latest products, AIMExpo will host a centralized place on the floor for new products – New Product Central. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with our New Product Host. All dealers and media are encouraged to attend the presentations.

The industry’s show from start to finish, AIMExpo is the perfect place to meet with industry peers – on the show floor, starting up a conversation at the Disruptive Thinking stage or making new connections at the Industry Party powered by Turn 14 Distribution. Whether they are longtime friends or brand new contacts, your business will benefit by seeing them face-to-face. 

The MIC is a not-for-profit 501(c)(6) national trade association supporting motorcyclists in the U.S. by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and others with a commercial interest in the industry. The MIC name originated in 1970, but the association has existed under other names since 1914.

The MIC and its member companies seek to keep motorcycling fun, accessible and safe for motorcyclists, and to promote motorcycling’s positive image of serious fun and a responsible, environmentally friendly mode of transportation. If your organization serves the U.S. motorcycle industry, the MIC is for you.

For those exhibitors that are also members of the Motorcycle Industry Council, you will be happy to know that the benefits of being a member and exhibiting at AIMExpo just got sweeter.

Exhibiting MIC Member companies are eligible for a show credit of $200 per 10’x10′ booth purchased (3-day trade booth). Total maximum credit of up to 50% of annual paid dues.

Click here to learn more about becoming an MIC Member