Why You Should Exhibit at AIMExpo…

The American International Motorcycle Expo is North America’s most important Powersports Tradeshow.

Recognizing that exhibitors need a dedicated platform to showcase their products to proactive dealers at the right time of the year – The American International Motorcycle Expo (AIMExpo) has re-positioned North America’s largest powersports tradeshow to provide the best products and tools when the industry needs them. This offers exhibitors the best possible opportunity to make an impact and access proactive dealers looking to take advantage of the best deals from the best brands during buying season.

For 2021, AIMExpo will take place inside the Greater Columbus Convention Center – January  21-23 – where manufacturers, aftermarket brands, dealers and media will gather under one roof, at one time to build the future of Powersports


The American International Motorcycle Expo fired up for the first time in 2013 at a key moment in the powersports market.

Fast forward to 2021, and AIMExpo is back in Columbus, OH!

If you’re looking to connect to the motorcycle and powersports community and be out in front of the market, you need to be at AIMExpo!

The 2021 AIMExpo Exhibitor Sales Brochure is available here.

OEMs, distributors and hundreds of aftermarket brands exhibit at AIMExpo where they introduce new products, connect with current dealers, establish new dealer relationships, meet with international members of the media, and much more.

Thousands of dealers and hundreds of media members will come to AIMExpo from around the globe.

2019 by the Numbers…

  • 55 COUNTRIES Countries Represented in Total
  • ALL 50 STATES plus Puerto Rico Represented by Dealer Attendees

This international presence and influence equates to your brand reaching a global audience of potential customers.

AIMExpo is the perfect place to introduce your latest and greatest models and product. With three different groups gathered at one time, your new product will be seen by media and dealers all in a matter of days.

There is no better platform to launch new products and connect in-person with hundreds of domestic and international media outlets than AIMExpo. The media is hungry for new products and new products drive business. These are the worldwide content generators for the industry and an integral piece of AIMExpo.

Take full advantage of the AIMExpo platform by positioning your brand and product in front of the media via a new product presentation inside in your booth.

The industry’s show from start to finish, AIMExpo is the perfect place to meet with industry peers, whether they are longtime friends or brand new contacts. 

The MIC is a not-for-profit 501(c)(6) national trade association supporting motorcyclists in the U.S. by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and others with a commercial interest in the industry. The MIC name originated in 1970, but the association has existed under other names since 1914.

The MIC and its member companies seek to keep motorcycling fun, accessible and safe for motorcyclists, and to promote motorcycling’s positive image of serious fun and a responsible, environmentally friendly mode of transportation. If your organization serves the U.S. motorcycle industry, the MIC is for you.

For those exhibitors that are also members of the Motorcycle Industry Council, you will be happy to know that the benefits of being a member and exhibiting at AIMExpo just got sweeter.

Exhibiting MIC Member companies are eligible for a show credit of $200 per 10’x10′ booth purchased (4-day trade booth). Total maximum credit of up to 50% of annual paid dues.

>> Learn more about becoming an MIC Member

Here you can find a comprehensive list of all media and marketing efforts in process to drive awareness for the American International Motorcycle Expo, January 21-23, 2021 at the Greater Columbus Convention Center.

Marketing Efforts Coming Soon