Show Overview

Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry. As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets and influencers, AIMExpo provides a gathering place for powersports to engage, learn about and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability.  All in one place, at one time!

Powersports generates over $50 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network and keep up to speed on current consumer trends. AIMExpo is that place.

All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring:

  • Workstations with charging capabilities
  • Lounge area when you need a break
  • Access to laptops and printers
  • Use of private meeting rooms on the show floor (up to 8 ppl)
  • Complimentary beverage service (Monday afternoon through Thursday)
  • Complimentary lunch (Tuesday through Thursday)
  • Complimentary secure luggage storage

Disruptive Thinking – AIMExpo’s education program will be held conveniently on the show floor, and it’s available for FREE! Guest speakers and professionals from inside and outside of the industry will arm you with the knowledge to grow your business and succeed in today’s marketplace.

The integration of MIC Symposium content and AIMExpo education, curated in partnership with MPN, creates a platform that will feature keynotes, panels packed with industry powerhouses, and in depth classroom-type sessions covering vital topics facing powersports today and opportunities that lay ahead – all on the show floor.

Education schedule and details here!

Join MIC Board members for a “State of the Industry” discussion on the AIMExpo Disruptive Thinking stage conversation Tuesday morning at 9:30am. Moderated by Sam Dantzler of Garage Composites, MIC Board members share insights backed by data on the latest market trends and what it means for your business and the business of powersports.

New products are what drive our industry. To help highlight the latest products, AIMExpo will host a centralized place on the floor for new products – New Product Central. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with our New Product Host. All dealers and media are encouraged to attend the presentations.

Powered by Transax Digital Retail, the Dealer Tech Zone will be centrally located on the show floor, where attendees can take a comfortable time out, charge devices and network at the show.

The AIMExpo Industry Party powered by Turn 14 Distribution is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love.

Tuesday, February 6, 2024
6pm to 8pm

The e-bike market is growing fast. This additional category within powersports is set to grow from $49.7 billion in 2022 to $80.6 billion by 2027. To help support this growth and integration into the powersports industry, AIMExpo will have two e-bike indoor demo tracks, one for Turn 14 Distribution’s brands, and one for other participating companies!

Our industry thrives on competition and is built on having a good time – the SUPER73 Industry E-Bike Throwdown is going to be the perfect combination for all-out fun. Dealers, exhibitors, media, and industry leaders will all be racing for industry-wide bragging rights in the final race.

The Throwdown will take place on the AIMExpo indoor e-Bike track and will consist of four classes: Dealers, Exhibitors, Media and a surprise class that will be announced closer to race night. Each class will race in brackets with the top rider in each race advancing to the next round, ultimately competing in a winner-take-all Throwdown.  E-bicycles will be provided to ensure an equal playing field – riders only need to bring their competitive spirit and skills to conquer.


Made in America is an area solely dedicated to celebrating the ingenuity of American Companies.

The custom segment of motorcycling is more popular than ever and an influential category within the industry. The 2 Wheel Custom Showcase will highlight ten of the country’s best custom builders showing off of their latest custom builds curated by Kevin Dunworth of Dunworth Machines.

“We’ve got the best of the best in this showcase, and AIMExpo attendees are in for a real treat,” Dunworth said. “For all the builders, being able to showcase their custom bike at AIMExpo 2024, with the entire industry watching, is a huge honor.”

Adding to the honor, Rod “Woody” Woodruff, president and CEO of the Legendary Sturgis Buffalo Chip, will also award one builder with “The Spirit of the Chip” trophy. The winner will be announced on Wednesday, February 7, at the 2 Wheel Custom Showcase.

About the Builders

Brian Buttera is owner of Buttera’s Metal Werx in Lakeland, Florida. His love for bikes started while racing BMX and dirt bikes at a very young age, and he always dreamed of building his own one day. After failing in his early attempts, he completed and debuted his first full custom handmade motorcycle at Daytona Bike Week in 2019. That build won awards all around the country, giving Buttera the opportunity to travel the world. Buttera’s second build debuted at Sturgis, became the winner of the prestigious Golden Bolt in Los Angeles and the AMD World Championship.

David Chang is the founder of CROIG, also known as @caferacersofinstagram, a page with over 1 million followers that features custom motorcycle builds and events within the motorcycle community. When he’s not traveling around the world on two wheels, David can be found at the Moto Collective in Northeast Minneapolis, where he is always working on projects with his team of friends.
His latest projects include Build for Good, a campaign that invites builders from the community to create a one-of-a-kind motorcycle that is raffled away with proceeds to go directly to provide clean water for those in need, and the Wango Tango Show, a custom Honda Gold Wing show that will be taking place in Sturgis during The Rally.

Larry Curik has been involved with motorcycles for a very long time. At an early age, he was fascinated with all things mechanical and how they function. His grandfather was a blacksmith, and as a child Curik was able to spend countless hours in the shop with him. Larry sought out the best in every field: engine builders, TIG welders, coaches for building and painting experts, and manual machine-shop craftsmen. Due to his inquisitive nature, he was able to apprentice with the best and was involved with several restorations for museums.
Larry has built motorcycles of all types: café racers, drag bikes, motocross bikes, choppers and bobbers, and a Baja 1000 bike. He pulls knowledge from all kinds of projects and incorporates them in the design and execution of his builds.

Tim Dixon, a welder, and fabricator, began building bikes over 30 years ago in the backwoods of Tennessee. Being a local legend with his hotrod and motorcycle builds has led Dixon to international-level competitions, including being named “King of Builders” at the International Motorcycle Shows’ J&P Cycles Ultimate Builder Custom Bike Show Championship in 2019. He loves old-school choppers, vans, Panheads, Shovelheads, British bikes, and making stories everywhere he goes. Dixon believes in designing and hand-making every possible piece in-house, resulting in true one-off customs. He is never one to focus on what’s cool or mainstream; preferring to build what he “feels” in the moment and to let his work speak for itself.

Kacey Elkins is the owner of Krossover Customs, a paint and fabrication shop in Lancaster, Kentucky. Kacey grew up with one hand gripping a paint gun and the other gripping a motorcycle throttle. If he wasn’t riding his dirt bike, he was in his family’s body shop helping all he could. Growing up this way fueled his love of all things two- and four-wheeled. “I started painting as soon as I could hold up a paint gun and haven’t stopped,” Kacey said. With an eye for detail and a style of his own, Kacey has built a name in the automotive and motorcycle industry synonymous with high quality and clean designs that show in his beautiful paint work and custom motorcycle builds.

Oliver Jones was originally from Baltimore, Maryland, and is now working out of Long Beach, California. Jones began building motorcycles in 2008. He has been a Born Free invited builder over eight times, has won Best in Show, Best Invited Builder, Best Modern, Best Japanese, and showcased at the FXR Show three times. In addition to being an invited guest at the Yokohama Hot Rod Custom Show by Mooneyes several times, he has worked directly with Harley-Davison on two custom builds as well as their current “HD collections” apparel program.

Roy Martin was born and raised in Denver, Colorado. He is a self-taught welder and fabricator with over 35 years in the custom car scene, and 20 years building custom motorcycles. In 1994, Roys Toys Customs was opened as a family-run business.
Roy builds motorcycles, his daughter Nikki is the COO of the company and a custom builder, and his son Anthony is an apprentice builder. Their builds have been part of the Harley-Davidson Museum Pro Invitational, AIMExpo, and the Progressive IMS show circuit. They were invited to participate in the ROT Rally’s Father/Daughter Build-Off and veteran build show. Roy and Nikki were mentors for Motorcycle Missions’ Build 13, the State Farm 100th anniversary bike.
Right out of high school, Roy started working at a local machine shop. After 21 years at the machine shop, Roy decided to follow his childhood dream of becoming a police officer. He put himself through night college, working at the machine shop during the day, and working on his passion of cars and motorcycles during any free time. At the age of 40, Roy was hired by a local law enforcement agency and is currently a lieutenant. Roy enjoys maintaining the same routine – police work during the day and Roys Toys Customs at night.

Mike Rabideau, owner of Majik Mike’s Designs, started building bikes over 20 years ago. Originally from Racine, Wisconsin, Rabideau now resides in Las Vegas. Rabideau is a veteran of several build-offs in the U.S., including Born Free, Cyclesource In Motion Show, and several Hot Bike Tours.

Anthony Robinson is the passionate and talented owner of Gasoline and Coffee, a renowned bike-building company and coffee house. With a love for both motorcycles and coffee, Robinson combined his two passions to create a unique business that caters to motorcycle enthusiasts. Growing up around motorcycles, Robinson developed a deep understanding of their mechanics and design. He honed his skills through years of experience and self-study, becoming a master bike builder. Robinson has gained a reputation for his exceptional craftsmanship and attention to detail, and he continues to inspire others in the industry with his innovative designs and dedication to his craft and passion for coffee.

Paul Wideman, aka “Bareknuckle Paul,” founded Bare Knuckle Performance in 2003 after he recognized his affinity for quality-built motorcycles. What started as building custom chopper frames for Harley-Davidson enthusiasts quickly turned into a full line of hand-made parts for all bikes, from Sportsters to Touring models. Paul is a true craftsman, and the vision and attention to detail he brings to the custom motorcycle industry is second to none.

The 4 Wheel Showcase is dedicated to showing the progression of the 4 wheel segment in powersports with curated units provided by the industry’s leading manufacturers. As this category grows, more and more OEMs and aftermarket companies are building vehicles and parts to cater to 4 wheel customers. Here you’ll find unique vehicles built to satisfy the ever evolving 4 wheel customer.

Have other questions? See our FAQ page.

Industry Party