Show Overview

Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry. As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets and influencers, AIMExpo provides a gathering place for powersports to engage, learn about and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability.  All in one place, at one time!

Powersports generates over $40 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network and keep up to speed on current consumer trends. AIMExpo is that place.

AIMExpo Disruptive Thinking education is a combination of the MIC Symposium taking place on the show floor and AIMExpo Dealer Excellence class room sessions presented by McGraw Powersports.

AIMExpo Dealer Excellence tracks presented by McGraw Powersports, have been designed to cover a latitude of topics that will help drive profitability at the dealer level. Seminars range from day-to-day operations and latest marketing tactics to fostering a community around your dealership. The AIMExpo Dealer Excellence tracks will provide you with take-home ideas and inspiration you can implement now for immediate results.

MIC Symposium

The Motorcycle Industry Council’s Communication Symposium is designed to bring current information and economic forecasts, financial trends, and guidance for the future. Professional analysts and Economists will tell you what has been happening and what’s on the horizon, allowing you to better position your dealership and/or business for the future. The symposium sessions will take place throughout the show on the AIMExpo Disruptive Thinking stage.

Keynote Presentation

Keynote speeches are an integral part of our education lineup. Speakers that inspire and inform will be coming to address AIMExpo attendees. Line-up to be announced soon.

See the full schedule for AIMExpo Education: Disruptive Thinking

Powersports is a hard working industry and you deserve a night off to celebrate with your peers. The AIMExpo Industry Party powered by Tucker is that night. Reconnect with industry friends, network with leadership and enjoy a night with your team… powered by Tucker Powersports.

Wednesday, February 15, 2023
6pm to 8pm

Powered by SP Connect, the Dealer Recharge Zone will be centrally located on the show floor, where attendees can take a comfortable time out, charge devices and network at the show.

The e-bike market is growing fast. This additional category within powersports is set to grow from $49.7 billion in 2022 to $80.6 billion by 2027. To help support this growth and integration into the powersports industry, AIMExpo will have an e-bike pavilion with an indoor demo course where attendees can try the latest e-bike products from some of the biggest brands in the segment.

New products are what drive our industry. To help highlight the latest products, AIMExpo will host a centralized place on the floor for new products – New Product Central. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with our New Product Host. All dealers and media are encouraged to attend the presentations.

All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring:

  • Workstations with charging capabilities
  • Lounge area when you need a break
  • Access to laptops and printers
  • Use of private meeting rooms on the show floor (up to 8 ppl)
  • Complimentary beverage service (Tuesday afternoon through Friday)
  • Complimentary lunch (Wednesday through Friday)
  • Complimentary secure luggage storage

MIC Welcome Breakfast

For the first time ever, we are inviting all attendees to join the MIC and its data partners for breakfast and industry networking on the show floor.  The MIC Welcome Breakfast sponsored by Competitive Analytics, Consumer Research Solutions, S&P Global, SSI and MIC Bankcard takes place Thursday, February 16 from 8:15am – 9am outside the MIC Business Center.

MIC Aftermarket Members May Now Register for Summit Meeting in Las Vegas

MIC aftermarket company owners and staff are invited to register now for the Aftermarket Member Summit, held at AIMExpo for the first time, on February 14 at the Las Vegas Convention Center, 11:30 am to 6:30 pm.

In order to spur on-topic discussion, the summit is only for aftermarket companies and service providers. It’s free for MIC-member aftermarket firms and $95 for non-members.

Moderated by Jared Burt of HeroHub, aftermarket leaders and influencers will gather for an afternoon of networking and thought-provoking conversation about our industry’s most important issues.

Topics will include:

MARKET EXPANSION: What role does the aftermarket play? How can we leverage the strength of aftermarket brands and brand loyalty to expand beyond the motorcycle community?

INNOVATION AND START-UPS: How do we invite more innovation and draw new companies into powersports?

TALENT: What can we do to bring in new talent, develop their skills (technicians, sales staff, customer service, and more), and retain them?

EV: What resources and information must we develop to better inform and educate the aftermarket about EVs and the opportunity for continued expansion in powersports?

The summit – South Hall, upper level, room 229 – will start with lunch and end with an evening reception. Questions about the AIMExpo event can be sent to MIC Membership Manager Lisa Delaney at

All AIMExpo attendees are invited to the AIMExpo Dealer Salute presented by Dealernews, honoring the Top 25 Dealers of All Time on Thursday, February 16.  This will be an evening celebrating the Dealers that helped build the powersports industry as well as those continuing to shape the future.  Fiesta with your friends because what’s better than Taco Tuesday?  Taco THURSDAY!  Free tacos, Free McGraw Margaritas and Mariachi music.

MIC Welcome Breakfast

For the first time ever, we are inviting all attendees to join the MIC and its data partners for breakfast and industry networking on the show floor.  The MIC Welcome Breakfast sponsored by Competitive Analytics, Consumer Research Solutions, S&P Global, SSI and MIC Bankcard takes place Thursday, February 16 from 8:15am – 9am outside the MIC Business Center on the show floor.

The four wheel and side-by-side category of powersports continues to grow. To highlight this growing segment, there will be a four wheel feature on the AIMExpo show floor that will showcase some of the latest products and vehicles in the category.

Made in America is an area solely dedicated to celebrating the ingenuity of American Companies.

Industry Party