Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry.
As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets, and influencers, AIMExpo provides a gathering place for powersports to engage, learn about, and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability. All in one place, at one time!
Powersports generates over $50 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network, and keep up to speed on current consumer trends. AIMExpo is that place.
MIC Business Center
All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring:
- Workstations with charging capabilities
- Lounge area when you need a break
- Access to laptops and printers
- Use of private meeting rooms on the show floor (up to 8 ppl)
- Complimentary beverage service (Tuesday afternoon through Friday)
- Complimentary lunch (Wednesday through Friday)
- Complimentary secure luggage storage
The Starting Line
The AIMExpo Starting Line is a place where show-goers start their show experience and prepare to make the most of their time in Anaheim. The Starting Line will be home to the MIC Research Center where our Research team will be available to answer questions and talk through the data and statistics offered by MIC and our data partners. Attendees will also find an expanded New Product Central featuring just that – new products as well as the New Product Presentation stage. Also, there will be Free Coffee Fueled by Drag Specialties to help you kickstart your day.
Dealer Evolution
Education continues to evolve to ensure Dealers have more reasons to attend AIMExpo. Dealer Evolution is designed for the modern dealer to help you navigate today’s dynamic marketplace with confidence. Dealer Evolution takes place on the show floor, keeping you in the heart of the action so you won’t miss a beat while gaining valuable insights to drive your business forward.
Dealer Excellence
In partnership with MPN, Dealer Excellence delivers practical, classroom-style education focused on core business solutions and best practices to help dealers and retailers grow and thrive. From operations to customer service, these sessions deliver actionable takeaways you can implement immediately to elevate your day-to-day business
Dealer Tech Zone powered by Transax Digital Retail
A place central to everything where you can recharge, reset, network, catch up – on business, friendships, emails, voicemails, and anything else you can think of. The Dealer Tech Zone powered by Transax Digital Retail is your remote office on the show floor.
Digital & Tech Sector
They asked and we listened. Every day technology plays a more prevalent role in making business more efficient, more profitable, and more sustainable. A group of forward-thinking, progressive exhibitors asked us to build a curated space on the show floor where dealers could easily find companies that offered digital and technical solutions to everyday retail business. The Digital & Tech Sector centrally located on the floor showcases these brands and also includes an area for Tech Talks – “fireside chat” style discussions with tech business leaders giving dealers and attendees the opportunity to have small group conversations to problem solve and approach tech opportunities and challenges from a different perspective.
Industry Party powered by Turn 14 Distribution
The AIMExpo Industry Party powered by Turn 14 Distribution is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love.
Vehicle Showcase
Our vehicle showcases are a place for a curated collection of 2 and 4 wheel vehicles dedicated to showing the progression of these segments within powersports. Provided by some of the industry’s leading manufacturers and the country’s best custom builders, you’ll find unique vehicles built to satisfy and inspire the ever evolving customer.
