AIMEXPO SHOW HIGHLIGHTS
Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry. As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets, and influencers, AIMExpo provides a gathering place for powersports to engage, learn about, and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability. All in one place, at one time!
Powersports generates over $50 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network, and keep up to speed on current consumer trends. AIMExpo is that place.
The show’s newest, vibiest spot on the show floor with a different look and feel than what you’ve experienced before. Bringing the outdoors in, The Backyard will be where you hang out when you’re not busy doing all the other things! Home to the edgy 2 Wheel Custom Showcase, the ever-growing 4 Wheel Showcase, the Industry Party powered by Turn 14 Powersports, and NEW this year we’ve added the V-TWIN YARD – a designated space designed to bring together iconic v-twin brands and represent everything v-twin at the show. As key segment and part of the foundation of the culture that helped build this industry, and as a segment that’s always been in demand, V-twin needs a home of its own on the show floor – the V-Twin Yard is it. The Parts Unlimited Drag Specialties truck will be onsite along with iconic brands such as Saddlemen Seats and Legend Suspension. Stay tuned for additional brands as we get closer to the show.
The AIMExpo Starting Line will allow show-goers a place to plan their show experience and make the most of their time in Vegas. The Starting Line will be home to the MIC Research Center where our Research team will be available to answer questions and talk through the data and statistics offered by MIC and our data partners. Attendees will also find an expanded New Product Central featuring just that – new products as well as the New Product Presentation stage. This area will also include the Garage Composites live podcast booth, featured custom bikes, moto-simulators just for fun, a lounge area, and of course an interactive floorplan and schedule to best plan out your days. Featuring Launch Coffee fueled by Dealer Rocket – Grab a FREE cup before launching your AIMExpo Experience.
As the industry leader in powersports consulting and 20 Clubs, we are excited to announce Garage Composites will be bringing in several of their most experienced and cutting edge trainers to share with you best practices in management, sales, service and F&I. Dealers will leave with actionable takeaways that can be implemented with proven results.
They asked and we listened. Every day technology plays a more prevalent role in making business more efficient, more profitable, and more sustainable. A group of forward-thinking, progressive exhibitors asked us to build a curated space on the show floor where dealers could easily find companies that offered digital and technical solutions to everyday retail business. The Digital & Tech Sector centrally located on the floor showcases these brands and also includes an area for Tech Talks – “fireside chat” style discussions with tech business leaders giving dealers and attendees the opportunity to have small group conversations to problem solve and approach tech opportunities and challenges from a different perspective.
Home to the MIC Symposium sessions, the disruptive thinking stage hosts the big topics and discussions that affect our industry, how to overcome them, and set yourself up for success by looking to the future. Whether it be about the state of the industry, government relations, and policies, or economic outlook, this is where you will get all the thought-provoking information you need to make sound decisions about the future of your business.
Previously part of the Disruptive Thinking Stage, Dealer Excellence education will stand on its own and be centrally located on the show floor. Designed to better engage the audience with panelists and speakers, Dealer Excellence will provide you with ideas and inspiration you can implement today. Partnering with MPN, topics will cover technology, including AI and EV; a perspective from the Automotive world – Bridging the 10 Year Gap, and best practices to keep your business running efficiently – from dealing with fraud, managing and maintaining your staff, to new rider retention and your role in growing our industry.
The AIMExpo Industry Party powered by Turn 14 Powersports is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love.
Wednesday, February 5, 2024
5pm to 8pm
A place central to everything where you can recharge, reset, network, catch up – on business, friendships, emails, voicemails, and anything else you can think of. Courtesy of Transax Digital Retail, the Dealer Tech Zone is your remote office on the show floor.
All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring:
- Workstations with charging capabilities
- Lounge area when you need a break
- Access to laptops and printers
- Use of private meeting rooms on the show floor (up to 8 ppl)
- Complimentary beverage service (Monday afternoon through Thursday)
- Complimentary lunch (Tuesday through Thursday)
- Complimentary secure luggage storage
Have other questions? See our FAQ page.
