The AIMExpo Disruptive Thinking education platform is designed to help dealers approach their business from different perspectives, bringing together current industry need-to-know content with broad, high-level topics that impact all aspects of business and life.  The integration of the MIC Symposium into AIMExpo creates an education platform that will feature keynotes, panels packed with industry powerhouses, and in depth classroom sessions covering vital topics facing powersports today and opportunities that lay ahead.

10am – 11am
Disruptive Thinking: MIC Symposium Session
State of the Industry Panel, MIC Board of Directors
Location: Disruptive Thinking Stage

11:30am – 12:30pm
Disruptive Thinking: MIC Symposium Session
Competitive Analytics: Market Monitor Toolkit
David Savlowitz and Michael Ponton, Competitive Analytics
Location: Disruptive Thinking Stage

1:30pm – 2:15pm
Dealer Excellence presented by McGraw Powersports
Automating for Efficiency – Tech is Best
Presented by Lou Pedler ZiiDMS, Johnathan Aguero, BlackPurl, Jason Nierman, Rollick
Location: Room S229

1:30pm – 2:15pm
Dealer Excellence presented by McGraw Powersports
Digital Excellence: Social Engagement/Connecting with Your Community
Presented by MassMedia
Location: Room S230

2:30pm – 3:15pm
Dealer Excellence presented by McGraw Powersports
Inventory Excellence: What Does the Used Inventory Landscape Tell Us
Presented by Jim Woodruff, National Powersport Auctions
Location: Room S229

2:30pm – 3:15pm
Dealer Excellence presented by McGraw Powersports
How to Master the Three D’s: Demand, Data and Digital Tools
Get armed with actionable recommendations for driving digital leads to your dealership and conquer the competitive market.
Presented by Paige Bouma, Trader Interactive
Location: Room S230

3:30pm – 4:30pm
Disruptive Thinking: MIC Symposium Session
Making Customers the Hero of Your Dealership Story
Do your customers know what makes your dealership special? Learn how to create and share your dealership value proposition by putting the customers at the center of your story.
Presented by Jared Burt, HeroHub, Ian Riley, Fredericktown Yamaha, and Brett Smith “We Went Fast”
Location: Disruptive Thinking Stage

5pm – 5:30pm
Keynote: Angelle Sampey, NHRA Pro Stock Motorcycle Drag Racer, Kerry Graeber, Suzuki Motor USA
Angelle Sampey, the winningest female driver in NHRA history, will be keynote speaker at AIMExpo 2023. She will be joined on stage by Kerry Graeber of Suzuki Motor USA for a conversation about grit, tenacity, and a love of powersports.
Location: Disruptive Thinking Stage

10am – 1045am
Taking Your Business From Where It Is To Where You Want It To Be
Get the strategic secrets behind North America’s winningest dealerships. From small boutique stores to the largest multi-line dealerships, we have compartmentalized the commonalities of consistent and measurable success. Take the strategies that will guide your business in the direction you want it to go. Presented by Tommy Ady, Tommy Ady Inc. Location: Disruptive Thinking Stage

11am – 12pm
Disruptive Thinking: MIC Symposium Session
The Future of Powersports from the Distributors’ Perspective – A Candid Conversation with Three Major Distributors – Marc McAllister, Tucker Powersports; Paul Langley, Parts Unlimited and Drag Specialties; Chera Gibb, Arrowhead Engineered Products; moderated by Sam Dantzler, Garage Composites
Location: Disruptive Thinking Stage

1pm – 1:45pm
Dealer Excellence presented by McGraw Powersports
How to Forecast in 45 Minutes
This session will cut through the academia, complex mathematics, applied econometrics, and machine learning algorithms (is your head spinning yet?) and present a simple yet powerful way of developing quick and insightful predictive analytics using simple math and easy to apply techniques!
Presented by David Savlowitz, Competitive Analytics
Location: Room S229

1pm – 1:45pm
Dealer Excellence presented by McGraw Powersports
Powersports E-commerce for Anyone
There are 5 simple steps to set up an online store and open up a new sales channel. Better understand free options, paid options, and the simplest ways to add an online wing to your parts and merchandise business – whether you’re tech-savvy or not.
Presented by Johnathan Aguero, Blackpurl, and ARI
Location: Room S230

2pm – 2:45pm
Dealer Excellence presented by McGraw Powersports
What Drives Segment Sales?
This session will illuminate how different products and segments are driven by different data sets and how you can decipher and track which drivers actually “drive” your sales!
Presented by Michael Ponton, Competitive Analytics
Location: Room S229

2pm – 2:45pm
Dealer Excellence presented by McGraw Powersports
Taking Advantage of Shopify for Ecommerce
E-commerce platforms are a necessity to sell parts and merchandise online. Learn best practices and understand easy steps you can take to maximize your online profit.
Presented by Johnathan Aguero, Blackpurl, and Shopify
Location: Room S230

3pm – 4pm
Disruptive Thinking: MIC Symposium Session
MIC Dealer Advisory Council Panel: The Challenges Facing Our Industry Today Compared to Yesterday and Tomorrow.
Moderated by Rick Alcon, R&S Powersports Group with Bob Althoff, Farrow Harley Davidson, Brent Gyuricza, Maverick Motorsports, Kim Harrison, Coleman Powersports
Location: Disruptive Thinking Stage

4pm – 4:45pm
Disruptive Thinking: MIC Symposium Session
Delivering Exceptional Experiences – Do you have the right team to face what’s coming in 2023?
A panel of dealers share best practices for building a dream team that delivers exceptional customer experiences. Attract and retain great employees, deliver the best experience to your customers, and learn best practices to drive profitability.
Presented by Jared Burt, HeroHub, Lauren Hensley, Indian Motorcycle Sturgis, Jeff Schoetz, Karl Malone Powersports, Ian Riley, Fredericktown Yamaha
Location: Disruptive Thinking Stage

5pm – 7pm
AIMExpo Dealer Salute presented by Dealernews
Location: Disruptive Thinking Stage

9:30am – 10:30am
Disruptive Thinking: MIC Symposium Session
Market Expansion: How Other Industries are Tackling the Problem
Presented by Andy Leisner, PADI, and Cinnamon Kernes, MIC
Location: Disruptive Thinking Stage

11am – 12:00pm
Disruptive Thinking: MIC Symposium Session
Market Outlook Recap and What’s New
This session will recap Competitive Analytics’ economic outlook, industry outlook, and summarize salient points covered in the previous breakout sessions.
Presented by David Savlowitz and Michael Ponton, Competitive Analytics
Location: Disruptive Thinking Stage