Streamlined Free Dealer Registration, Highly Anticipated OEM Debuts and Popular Dealer Education Seminars Headline Fourth Annual Event

IRVINE, Calif. (May 20, 2016) – The American International Motorcycle Expo (AIMExpo) announced today that dealer registration is now open for the fourth annual event on October 13-16 from the Orange County Convention Center in Orlando, Florida. Registration is free for dealers and offers access to many valuable experiences including global and North American new product debuts from participating OEMs and aftermarket companies, on- and off- road demo rides, and no-cost participation in the highly valued Powersports DEALER Seminars presented by Powersports Business.

Qualified powersports dealers will find registration simplified for 2016. Dealers who have previously registered for the first three years of AIMExpo will be recognized by the new registration system and will be able to bypass the trade qualification steps, completing the process in only a few clicks. Registration can be found by visiting the AIMExpo website and clicking the yellow dealer registration button on the homepage. You can also click here.

OEM Announcements

Seeing new product is the No. 1 reason dealers attend AIMExpo, and there will be plenty to see and appreciate during the exclusive trade days on October 13 and 14. Dealers join international media attendees as being among the first to witness many of the new OEM model and aftermarket product launches happening during both trade days. With nearly 600 exhibitors expected, there will also be plenty of products to check out from companies exhibiting for the first time, with an increasing number of exhibitors offering show-only specials as a benefit for dealers.

In addition to first looks at a wide array of new products, dealers attend AIMExpo to increase their knowledge in the many areas of their businesses. Dealers will again have full and free access to the Powersports DEALER Seminars presented by Powersports Business. The increasingly popular education program offers five tracks of seminars designed to equip dealers with cutting-edge information they can use to improve the business of their dealership. From social media and marketing, to advanced dealership inventory procedures and more, there is a session for every type of dealer who is eager to immediately enhance their business. The seminar schedule will be released in early July to help dealers plan their AIMExpo experience.


“Dealers have told us that getting a look at new product and acquiring knowledge are the most important reasons they attend AIMExpo. Networking with their peers and industry representatives are high on the list too,” said Mike Webster, SVP of MIC Events, producer of the event. “AIMExpo offers all of that and more, and any dealer looking to grow their business has the chance to do so with a minimal financial investment and a great potential return. We’re positive their visit to Orlando in October will prove a worthwhile experience that is sure to reap benefits throughout the next year and beyond.”

AIME Dealer Interaction

Dealers with questions about AIMExpo or registering to attend can call toll free at 855-MC-SHOWS (855-627-4697) or visit for more information. Companies interested in exhibiting at AIMExpo can call the same toll-free number and ask to speak to an AIMExpo Account Manager.

Be sure to stay tuned to the website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.