AIMExpo returns to Orlando, Florida, March 3–5, 2027, with a slate of new show-floor experiences and expanded education that reflect how the powersports industry is evolving and where it’s headed next.
Produced by the Motorcycle Industry Council, AIMExpo brings together the people who drive the powersports industry forward. Dealers, manufacturers, distributors, aftermarket companies, media, and industry leaders gather each year to see what’s new, strengthen relationships across the industry, and focus on the issues shaping the market.
“AIMExpo has always reflected the industry it serves,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “The conversations taking place today are different than they were five years ago. Technology is changing. Consumer expectations are changing. The business environment is changing. AIMExpo gives people the opportunity to sit down with partners, hear new ideas, compare what’s working, and leave with a better understanding of where the industry is headed.”
Among the new additions for Orlando is the Adventure Showcase, celebrating the lifestyle-driven side of powersports through immersive displays of snowmobiles, personal watercraft, side-by-sides, and other adventure-focused vehicles. New to the show floor, the Flamingo Lounge offers a vibrant tropical-inspired gathering space where attendees can enjoy specialty drinks, connect with industry peers, and network throughout the event.
The Digital & Tech Sector will expand in 2027, with more exhibitors, additional Tech Talks featuring fireside-chat-style discussions with tech business leaders, and the Dealer Tech Zone, powered by Transax Digital Retail, continuing as a focal point for networking and getting business done.
AIMExpo’s education lineup also continues to grow. Motorcycle & Powersports News returns with Dealer Excellence, delivering practical, day-to-day strategies for dealerships, while another education announcement is on the horizon as AIMExpo prepares to introduce a new partner focused on leadership discussions, strategic business planning, and the issues shaping the future of the industry.
Attendee favorites, including the MIC Business Center and the AIMExpo Industry Party powered by Turn 14 Distribution, will also be back in 2027. A full lineup of show features is available at AIMExpoUSA.com.
“AIMExpo has grown well beyond a traditional trade show,” said Andre Albert, MIC Director of Market Expansion and Events. “Attendees expect opportunities to learn, but also to connect with the industry and experience something they can’t get anywhere else. That’s what drives us as we continue developing the show. Orlando gives us room to introduce new ideas while building on proven favorites to create an event that people look forward to all year.”
The show concludes just ahead of Daytona Supercross weekend and the start of Daytona Bike Week, placing AIMExpo at the center of one of the most anticipated weeks on the motorcycle calendar. AIMExpo will also debut a new VIP Supercross experience tied to Daytona Supercross weekend, with additional details to be announced in the coming months.
Participation is already strong, with major OEMs, distributors, dealers, and hundreds of aftermarket companies confirmed for the show floor. For more information and to register, visit AIMExpoUSA.com.