Charity Takes Center Stage at AIMExpo 2026 with NPA’s Auction for a Cause
IRVINE, Calif., July 16, 2025 – The powersports industry’s biggest night of giving is back. National Powersport Auctions and AIMExpo will once again host Auction for a Cause, a live fundraising event supporting youth programs, injured athletes, and families facing pediatric brain tumors.
Held during the Industry Party at the AIMExpo Starting Line on Wednesday, January 7, the high-energy auction will be led by NPA in partnership with the Motorcycle Industry Council as part of AIMExpo 2026, taking place January 7-9 in Anaheim, California. All proceeds will benefit:
- Malcolm Smith Motorsports Foundation – funds education, meals, and resources for children at El Oasis Orphanage in Baja, Mexico
- Pediatric Brain Tumor Foundation – advancing research and family care for children in need
- Road 2 Recovery Foundation – supporting injured motocross and action sports athletes
At last year’s event, the auction raised more than $34,000 – including $20,830 in live bids and $13,650 in direct donations – demonstrating the industry’s generosity and shared commitment to giving back.
This year’s auction will feature approximately 20 exclusive items, including signed memorabilia, rare collectibles, unique experiences, and gear donated by riders, brands, and industry leaders. Attendees will be able to preview items during the show and bid live on the show floor.
“We’re honored to support these three incredible organizations at AIMExpo this year,” said Ryan Keefe, NPA Vice President of Marketing. “It’s a powerful opportunity to come together as an industry and give back to causes that truly make a difference – whether it’s helping injured athletes, empowering underserved youth, or supporting families affected by pediatric brain tumors.”
“The energy and generosity we see at this auction is incredible,” added Andre Albert, MIC Director of Marketing and Events at MIC. “It’s not just about bidding on memorabilia – it’s about supporting people and making an impact. We’re thrilled to continue this tradition at AIMExpo 2026 in Anaheim.”
Donations Now Open
The MIC is now accepting donations of auction items from brands, dealers, and individuals across the industry. Those interested in contributing can contact Lindsey Scheltema at lscheltema@mic.org by October 31, 2025. All donations are tax-deductible and will be recognized at the event.
Get Ready to Bid and Give Back
Whether you’re a collector, a racer, or just here for the cause, Auction for a Cause is your chance to make a real impact. Join us at AIMExpo 2026, make your bid, and help fuel the work of these three remarkable organizations.
