IRVINE, Calif., Oct. 22, 2024 — Royal Enfield will be mixing big business with a big party at AIMExpo 2025, where it will host its annual dealer meeting and celebrate its 10th anniversary of establishing a subsidiary business in North America. Royal Enfield’s dealer network will be invited to join the celebration marking the brand’s evolution, growing product portfolio, and presence on this continent, all during the premier powersports trade show, February 5-7, at the Las Vegas Convention Center.
“AIMExpo is an excellent opportunity for Royal Enfield and our dealers to connect, see new products, meet with other exhibitors, and genuinely support industry growth,” said Ron Luttrell, Vice President of North America Sales at Royal Enfield. “It was an easy decision to hold our dealer meeting there. AIMExpo is an attraction unto itself, and our dealers ravishingly consume motorcycling culture. Plus, to be in Las Vegas, where bikes are vital all year long, makes it an excellent call to kick off the selling season nationally.”
Royal Enfield will also have a prominent exhibit at AIMExpo, right in front of the show’s new Backyard experience, and is working with AIMExpo staff to participate in additional panels and workshops.
“We are thrilled that Royal Enfield can take advantage of our show to do exactly what we are here to facilitate — networking, building relationships, sharing tips and advice, getting set up for the sales year, and having a great time,” said Andre Albert, Director, Marketing and Events at the Motorcycle Industry Council. “We’re very much looking forward to having their dealers gather here, and we’ll be doing everything we can to give them the best experience possible.”
Royal Enfield has introduced a number of new products in the past year, and the manufacturer plans to bring those new models to the show floor.
“We’re excited to see the reactions to those models and how the industry might respond,” Luttrell said. “At Royal Enfield, we’re really proud of our blend of heritage and modern engineering. Our Classic 350, Interceptor 650, and Continental GT reflect our philosophy of timeless design. Our adventure-ready Himalayan 450, the American cruiser-focused Super Meteor 650, and our new rider-focused Hunter 350 and Shotgun 650 showcase the brand’s focus on customization and versatility. There’s something for every type of rider.”
Registration for AIMExpo 2025 is open and is free for all dealers. AIMExpo has partnered with Connections Housing for discounted rates at the Renaissance Las Vegas, Sahara Las Vegas, The Westgate, and The Las Vegas Marriott. Attendees are encouraged to book their lodging soon to get their preferred hotel.
