Enhanced Curriculum Tailored Specifically to Benefit the Business of Dealerships

 IRVINE, Calif. (August 9, 2016) – The American International Motorcycle Expo (AIMExpo) revealed today the session and lineup details for the 2016 Powersports DEALER Seminars @ AIMExpo (PDS@AIMExpo). AIMExpo’s comprehensive, dealer-focused educational program returns for its fourth year, boasting an enhanced curriculum tailored specifically for dealers. Since its inception, PDS@AIMExpo has been produced in partnership with EPG Media & Specialty Information, publisher of Powersports Business. The premier sponsors of PDS@AIMExpo are CDK Global Recreation (CDK) and National Powersport Auctions (NPA). The full PDS@AIMExpo schedule of classes and speakers can be found by visiting www.AIMExpoUSA.com/Dealer-Education

For 2016, PDS@AIMExpo will feature 32 interactive and instructive sessions across five tracks, each curated to the most crucial business needs of any dealer. New to the lineup for 2016 is the PDS@AIMExpo Kickoff Session, a 75-minute presentation from industry veteran and Scorpion Sports, Inc. Vice President of Sales and Marketing Frank Esposito called “Championship Retail Mentality.” Additionally, the PDS@AIMExpo Wrap-up Session will feature the State of the Industry roundtable in which several of the most prominent and influential members in powersports will gather to discuss the current challenges and opportunities all businesses face in today’s marketplace.

Dealer education 5 tracks 32 sessions

As always, the PDS@AIMExpo seminars will focus on providing attendees with critical information and tools aimed at enhancing powersports dealership profitability and operations. The curriculum is developed with the goal of improving all facets of the powersports retail business model in five key areas: Sales & Marketing; Leadership Plus; Service & Operations; Powering Profits, sponsored by Aegis Powersports; and the Kickstart Track.

“AIMExpo’s foundational principle of serving the industry and adding value to how the marketplace does business centers around dealers. The ten thousand-plus motorcycle and powersports dealerships across the country, many owned and operated by small business entrepreneurs and enthusiasts, serve as the backbone of this industry,” said Larry Little, Vice President & General Manager of AIMExpo. “Powersports DEALER Seminars were created to provide these dealers tools to strengthen their business and, in turn, strengthen the industry. We annually fine-tune and evolve the curriculum to properly represent the current landscape of the marketplace, and it is more important than ever this program commands the dealer’s attention and gives them the operational information they truly need to succeed.”

All PDS@AIMExpo sessions for 2016 will be held during the event’s exclusive trade days on Thursday, October 13, and Friday, October 14. The roster of speakers scheduled for this year will include both knowledgeable business veterans new to AIMExpo as well as returning seminar leaders, all of whom are well-respected voices from both inside and outside the industry.

“Dealers won’t be able to find a more impactful lineup of speakers anywhere else in the industry, and their time will be well spent in the classroom sessions once again. The presentation topics are geared to provide a boost to dealership staff in need of more insight on specific topics, a refresher, or both,” said Powersports Business editor in chief Dave McMahon, who strategically formulated the presentation lineup for the fourth year in a row. “The seminars have always catered to dealers, so with that in mind, the length of the sessions are varied this year, ranging from 45 minutes to 120 minutes. We listen to dealer feedback, and this format is geared to help dealers make the most of their time at AIMExpo.”

PDS@AIMExpo is an entirely free program aimed at providing substantial ROI to dealership staff who invest their time to attend AIMExpo. Dealers are free to choose whichever sessions they would like to attend, with most attending at least three PDS@AIMExpo seminars during the event.  Registration for a trade credential to attend AIMExpo is also free for qualified powersports dealers, who simply need to log onto www.AIM.com to ensure their presence in Orlando.

The PDS@AIMExpo curriculum and schedule was created to provide maximum flexibility for dealers while at the event. The five different tracks allow attendees to enhance their knowledge across a variety of topics while also ensuring they have the time to experience the exhibitors and features on the show floor, as well as at AIMExpo Outdoors!

Track sponsorships of PDS@AIMExpo are still available. Interested parties can contact Allison Gruhn at agruhn@powersportsbusiness.com or 763-383-4467 for more information.

Nearly 400 exhibitors are already signed up to display the latest the powersports industry hast to offer at AIMExpo. In addition to new product launches, the latest innovations being showcased on the show floor, and an expansive demo space outdoors, AIMExpo attendees will have the opportunity to connect with others throughout the industry at numerous networking events, while dealer attendees can take advantage of the unparalleled curriculum of the Powersports DEALER Seminars presented by Powersports Business during the two trade days of AIMExpo, October 13 & 14.

Be sure to stay tuned to the AIM.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.