Yamaha To Display TRICERA Design Concept at AIMExpo Dealer Trade Show Event

IRVINE, Calif., Jan. 23, 2024 — Yamaha Motor Corporation U.S.A. is pleased to announce their return to the annual AIMExpo Dealer Trade Show with a peek at what the future design language could be, as the TRICERA design concept vehicle recently shown at the Tokyo Mobility Show makes an appearance at the Las Vegas Show. The TRICERA concept vehicle is based on a future of Yamaha Japan calls “Urban Exciting Mobility,” and features electric power with “3WS” or three-wheel steering in a “full open” human- centered package design to explore the excitement of human control, all in keeping with Yamaha’s “KANDO” philosophy as found in all its consumer products.

In addition to the TRICERA concept vehicle, Yamaha is excited to meet with attending dealers and to highlight the Championship-winning King of the Hammers RMAX 1000, 3-Time MotoAmerica Championship-winning Jake Gagne’s YZF-R1, and Rachel Archer’s 250 GNCC Championship-winning YZ250F.

Finally, Yamaha dealer representatives will be on hand throughout the 3-Day Event to discuss many additional dealer enhancing opportunities such as the launch of Yamaha’s new Learning Management System, the extensive Yamaha EBike line-up, benefits of Yamaha Finance Company for retail and wholesale solutions and Yamaha’s Outdoor Access Initiative program, focused on preserving valuable off-road riding areas throughout the country.

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