IRVINE, Calif., Dec. 5, 2020 — The Motorcycle Industry Council (MIC) is bringing the American International Motorcycle Expo (AIMExpo) online for 2021. Presented by Dairyland, AIMExpo CONNECT will be held January 21-22, 2021, bringing the powersports industry together for the first time since the onset of COVID-19. The show will feature an opening keynote address by Erik Pritchard, president and CEO of the MIC, a series of timely educational seminars, a virtual show floor, and a product-launch platform to help manufacturers and service providers connect with industry dealers and retailers.
“AIMExpo has always focused on providing a platform that brings the industry together, in one place, at one time. We created AIMExpo CONNECT to kick off 2021 and provide a central, digital marketplace to showcase the newest and best powersports products in the market,” said Cinnamon Kernes, vice president and general manager of MIC Events. “Nothing will replace face-to-face meetings and events, but we didn’t want to wait to gather. We’re here to help the industry connect, and our unique matchmaking system will help exhibitors and dealers make real connections.”
The virtual exhibit hall will showcase new powersports vehicles, parts, accessories, gear, news, and content on both days. Dealers will be able to view products, access show specials, and make appointments to discuss products and orders with exhibitors.
Following in the steps of AIMExpo’s education program, there will be multiple education sessions available during the two days focusing on Profit Solutions. Topics include a conversation facilitated by Dairyland about powersports insurance offerings that can help maximize dealer and retailer profitability, and an MIC Bankcard presentation that will talk about unlocking the secrets of credit card processing fees, costs, risks, and compliance.
“Dairyland is thrilled to connect with powersports’ industry leaders in our partnership with the MIC and AIMExpo to bring AIMExpo CONNECT to life,” said Jason Millar, Senior Director-Motorcycle for Dairyland. “It’s great to work alongside those who are equally passionate about tis industry, exceptional service, and keeping riders safe and protected.’
AIMExpo CONNECT presented by Dairyland will also host a special MIC Gas Tank Competition featuring the year’s top industry innovators and entrepreneurs. The MIC Gas Tank Competition is the powersports industry’s version of TV’s “Shark Tank.” Gas Tank finalists, who each have been paired with an industry veteran for mentorship, will present their business plans to a panel of judges who will select a first-place winner.
