Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry.
As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets, and influencers, AIMExpo provides a gathering place for powersports to engage, learn about, and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability. All in one place, at one time!
Powersports generates over $50 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network, and keep up to speed on current consumer trends. AIMExpo is that place.
Starting Line
The AIMExpo Starting Line is a place where show-goers start their show experience and prepare to make the most of their time in Anaheim. The Starting Line will be home to the MIC Research Center where our Research team will be available to answer questions and talk through the data and statistics offered by MIC and our data partners. Attendees will also find an expanded New Product Central featuring just that – new products as well as the New Product Presentation stage. Also, there will be Free Coffee Fueled by Drag Specialties to help you kickstart your day.
4 Wheel Vehicle Showcase
AIMExpo’s Vehicle Showcase spotlights a curated collection of powersports machines that illustrate the industry’s evolution. Featuring standout models from leading manufacturers and brands, this display highlights unique builds designed to inspire today’s enthusiasts and tomorrow’s customers—powered by the latest innovations, parts, and technology.
AIMExpo’s A1 VIP Track Walk
Join us for an exclusive night under the lights at AIMExpo’s A1 VIP Track Walk on Friday, January 9.
AIMExpo has partnered with Feld and Angel Stadium to bring you this private, once-of-a-lifetime event. Attendance is limited so be sure to RSVP now.
Here’s what you need to know:
- Who: AIMExpo dealers, industry veterans, and exhibiting partners
- What: An exclusive evening at Angel Stadium and behind the scenes access including a hosted VIP track walk, food, drinks, photo opps at the podium, and fireworks.
- When: Friday, January 9 from 5-8pm. Shuttle service begins at 4:45pm from the HILTON ANAHEIM (adjacent to the convention center) to ANGEL STADIUM – Book your stay at the Hilton HERE.
- Where: Angel Stadium, Brewery X, Modelo Patio and of course, the A1 SMX track
- How:
- Add this event to your registration during the registration process HERE
- Select the A1 VIP Track Walk option during the registration process
- Proceed with payment – there is a $20 fee to guarantee your spot at this event
RSVP’s will be accepted through December 1st or until attendance capacity is reached. RSVP’s will not be available on show site.
You must be registered AND attend AIMExpo to get your ticket to access this VIP event. Tickets will be distributed at AIMExpo Registration (Anaheim Convention Center). Please note this is NOT a ticket to A1/SMX race on Saturday.
Cancellation Policy: Full refunds will be permitted for any tickets canceled on or before November 31, 2025. All tickets purchased on or after December 1, 2025 will be non-refundable.
Dealer Evolution
Education continues to evolve to ensure Dealers have more reasons to attend AIMExpo. Dealer Evolution is designed for the modern dealer to help you navigate today’s dynamic marketplace with confidence. Dealer Evolution takes place on the show floor, keeping you in the heart of the action so you won’t miss a beat while gaining valuable insights to drive your business forward.
Dealer Excellence
In partnership with MPN, Dealer Excellence delivers practical, classroom-style education focused on core business solutions and best practices to help dealers and retailers grow and thrive. From operations to customer service, these sessions deliver actionable takeaways you can implement immediately to elevate your day-to-day business
Dealer Tech Zone powered by Transax Digital Retail
A place central to everything where you can recharge, reset, network, catch up – on business, friendships, emails, voicemails, and anything else you can think of. The Dealer Tech Zone powered by Transax Digital Retail is your remote office on the show floor.
Digital & Tech Sector
They asked and we listened. Every day technology plays a more prevalent role in making business more efficient, more profitable, and more sustainable. A group of forward-thinking, progressive exhibitors asked us to build a curated space on the show floor where dealers could easily find companies that offered digital and technical solutions to everyday retail business. The Digital & Tech Sector centrally located on the floor showcases these brands and also includes an area for Tech Talks – “fireside chat” style discussions with tech business leaders giving dealers and attendees the opportunity to have small group conversations to problem solve and approach tech opportunities and challenges from a different perspective.
Industry Party powered by Turn 14 Distribution, Inc.
The AIMExpo Industry Party powered by Turn 14 Distribution, Inc. is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love.
MIC Business Center
All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring:
- Workstations with charging capabilities
- Lounge area when you need a break
- Access to laptops and printers
- Use of private meeting rooms on the show floor (up to 8 ppl)
- Complimentary beverage service (Tuesday afternoon through Friday)
- Complimentary lunch (Wednesday through Friday)
- Lunch ‘n’ Learns (Wednesday and Thursday)
NPA Charity Auction
NPA Charity Auction is back with a live fundraising event supporting Malcolm Smith Motorsports Foundation, Pediatric Brain Tumor Foundation, and Road 2 Recovery Foundation to kick off the evening.
Held during the Industry Party at the AIMExpo Starting Line on Wednesday, January 7, the high-energy auction will be led by NPA in partnership with the Motorcycle Industry Council as part of AIMExpo 2026, taking place January 7-9 in Anaheim, California. All proceeds will benefit:
- Malcolm Smith Motorsports Foundation – funds education, meals, and resources for children at El Oasis Orphanage in Baja, Mexico
- Pediatric Brain Tumor Foundation – advancing research and family care for children in need
- Road 2 Recovery Foundation – supporting injured motocross and action sports athletes
More details here!
Pit & Paddock
Your fresh show-floor hangout: Recharge, relax, and reconnect in this all-new lounge experience designed for comfort, conversation, and quick meetups.
Women in Powersports Lunch hosted by Synchrony
Women in Powersports Lunch hosted by Synchrony:
Connect, inspire, and elevate with powerhouse women shaping the future of powersports
An invitation to the women that power the Powersports Industry
Synchrony is hosting a Women in Powersports Lunch taking place during AIMExpo 2026. This event is all about celebrating the incredible women that are shaping the future of powersports. Lunch will include good food, great conversations, and the opportunity to discuss industry developments, insights, and ideas.
Space Is LIMITED!
RSVP now or forward this invitation to your female colleagues attending AIMExpo and let’s Connect, Engage, and Unite the Women in Powersports community.
Wednesday, January 7
12:15pm – 1:15pm
RSVP Required – Register HERE
