In response to the latest round of international trade tariffs, Kenda Powersports has shocked the industry by announcing lower pricing on a range of key products—the only reduction of its kind in Kenda’s 57-year history.

“We’ve seen massive momentum shifts in the tire industry over the past few years,” says Jason Baldwin, Director of Powersports. “Kenda is committed to continuing our year-over-year market share growth in North America. While other tire makers are cutting budgets and passing on double-digit tariff increases, Kenda is staying on the gas. We couldn’t be more excited to help our customers save big on our line of world-class products. It’s a great time to be with team Kenda.”

Some tire categories will receive up to a 16% price reduction. New pricing takes effect as of this print date.