Motorsports Aftermarket Group Builds Leadership Team with Motorcycle Industry Veterans

Irving, Texas (October 10, 2018) – The Motorsports Aftermarket Group (MAG) leadership team is growing with the addition of two notable motorcycle industry veterans. John Potts returns to MAG as Global VP of Business Development and Greg Heichelbech joins MAG as President of MAG’s Accessories Group, which includes the Kuryakyn and Mustang Seats business.

Both Potts and Heichelbech will start this month and report to Mike Buettner, Interim CEO for MAG.

“The addition of John and Greg to our team marks the beginning of our renewed focus on growth,” said Buettner. “They know how critical relationships are in this industry and will be instrumental in rebuilding the trust and support of our partners.”

MAG John Potts

Potts joins the company in a newly-created position, but is familiar with the business. He worked for Vance & Hines, a division of MAG, for 15 years before leading sales and marketing for another firm serving the on-road and off-road motorcycle aftermarket.

“John is the perfect person to help us drive growth in all of our brands,” said Buettner. “He’ll be developing new partnerships, creating additional revenue streams and building relationships to support our dealers.”

MAG Greg Heichelbech

Heichelbech started his career at Harley-Davidson, where he was a leader in sales, dealer relations and market development. He also served in senior leadership roles at Triumph North America, BRP North America and as president of a division of the REV Group.

His role was previously held by Holger Mohr, who is leaving the company to return to California.

“Greg is one of the most experienced leaders in the motorcycle industry,” said Buettner. “He has a keen understanding of the motorcycle business and a passion for making customers happy. With our focus on growth, he’s exactly the right person to lead our Accessories Group.”


About Motorsports Aftermarket Group
MAG inspires powersports riders by developing and delivering the most desired brands, including: Answer, BikeMaster, Burly, First Gear, Dragonfire, J&P Cycles, Kuryakyn, Motorcycle Superstore, Mustang, Performance Machine, Progressive Suspension, ProTaper, QuadBoss, Roland Sands Design, Speed and Strength, Tucker, Tucker V-Twin, Twin Power and Vance & Hines. MAG serves customers through a brands group, distribution group and retail group. The talented and passionate team members are focused on innovation, creative freedom and customer-obsession. For more information, visit