Keller, TX – December 22, 2025 – Turn 14 Powersports invites media members to a landmark presentation at AIMExpo honoring Eddie Cole, the visionary founder of Answer Racing, as the Answer brand celebrates its 50th anniversary.
In recognition of his legendary career as a professional racer and serial entrepreneur—founding Answer Racing, ProTaper, Gaerne boots, and Matrix Concepts—Cole will be presented with the Turn 14 Powersports Founders Award. The presentation will be led by Bob Schuetz, President of Turn 14 Powersports.
Also expected to join the short ceremony are former motocross riders and friends of Cole.
WHO:
- Eddie Cole, Founder of Answer Racing, Racer and Industry Pioneer
- Bob Schuetz, President of Turn 14 Powersports
WHAT:
- Presentation of the Turn 14 Powersports Founders Award.
- The launch of Answer Racing’s Limited Edition 50th Anniversary apparel line.
- Information about the upcoming 60-minute documentary chronicling Cole’s life and the history of Answer Racing, set to stream in mid-January.
WHEN:
- Wednesday, January 7, 2025
- 3:00 PM
WHERE:
- ProTaper Exhibit – AIMExpo – Anaheim Convention Center
- Anaheim, CA
MEDIA OPPORTUNITIES:
Photo and video coverage of the award presentation, brief remarks from Eddie Cole possible guests, and a first look at the 50th Anniversary product collection from Answer Racing.
About Answer Racing
Answer Racing started in 1976 with the goal of providing hardcore motocross enthusiasts with products they can trust. Decades of champions were forged in the hearts and minds of Answer Racing’s creative engine. Fast forward to today and Answer Racing has not lost sight of the original vision. We put our 50 years of experience behind bars into every product we make. Whether you are a diehard racer, a weekend warrior or a rider who loves the trails, we’ve got you covered.