Industry e-Bike Throwdown to Electrify AIMExpo 2024

IRVINE, Calif., Oct. 26, 2023 — AIMExpo is teaming up with legendary Johnny Lewis and Moto Anatomy to create the Industry e-Bike Throwdown taking place during the AIMExpo Industry Party powered by Turn 14 Distribution on Tuesday evening, February 6, at AIMExpo.

“Dealers, exhibitors, media, and industry leaders will all be racing for industry-wide bragging rights in the final race,” said Johnny Lewis.  “Our industry thrives on competition and is built on having a good time – this race night is going to be the perfect combination for all-out fun.”

“After a five-year hiatus we are bringing back Johnny and the Moto Anatomy team to run the AIMExpo Industry e-Bike Throwdown,” said Andre Albert, MIC director of marketing and events. “These races will create a great vibe during the Industry Party powered by Turn 14 Distribution. We will cheer on our riders, discuss race strategy in the pits, and eagerly see who emerges as the champion. Things are going to get fast!”

The Throwdown will take place on the AIMExpo indoor e-Bike track and will consist of four classes:  Dealers, Exhibitors, Media and a surprise class that will be announced closer to race night. Each class will race in brackets with the top rider in each race advancing to the next round, ultimately competing in a winner-take-all Throwdown.  E-bicycles will be provided to ensure an equal playing field – riders only need to bring their competitive spirit and skills to conquer.

Competitors will also need appropriate gear including helmets.  Rules and registration will be available next month – stay tuned.

Albert continued, “The last time we did something like this was in Columbus in 2019. The industry race, aboard e-Bikes, was so popular that every year since, people flood the AIMExpo team with requests to bring this event back. For AIMExpo 2024, we’re going to give the industry what they want! The competitive nature of our industry is going to be at full throttle during the Industry Party powered by Turn 14 Distribution where the Industry e-Bike Throwdown will be held. More important than the 1st place trophy, ultimate bragging rights will be on the line.”

Interested in making your brand part of the Industry e-Bike Throwdown? Reach out to Cinnamon Kernes at

To date, more than 17 OEMs, four major aftermarket distributors, and hundreds of powersports companies have already committed to 2024. The more than 225,000-square-feet show floor at the Las Vegas Convention Center is already 95 percent sold out.

Additional show features include AIMExpo’s Disruptive Thinking stage, which will feature an impactful education program delivered by Motorcycle & Powersports News and AIMExpo, New Product Central, two e-Bike demo tracks, the Dealer Tech Zone, the MIC Business Center, and more.

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