IRVINE, Calif., Dec. 21, 2023 — AIMExpo and the Sturgis Buffalo Chip are joining forces to bring the Spirit of the Chip to the 2 Wheel Custom Showcase during the 2024 show in the Las Vegas Convention Center, February 6-8. The 2 Wheel Custom Showcase, curated by bike builder Kevin Dunworth, will feature 10 of the top builders from across the country.

Rod “Woody” Woodruff, president and CEO of the Legendary Sturgis Buffalo Chip will personally select the bike and builder that fires him up the most for the 2024 Sturgis Rally and that best represents The Best Party Anywhere®. The winner will be awarded “The Spirit of the Chip” trophy at AIMExpo’s 2 Wheel Custom Showcase.

“I’m excited to see all the custom builds and to award the bike and builder that captures the spirit of the Buffalo Chip and the custom motorcycle culture it represents,” said Woodruff. “The Buffalo Chip team can’t wait for AIMExpo 2024 and we’re going to have a lot of fun with the motorcycle industry. AIMExpo is the event the powersports industry looks forward to all year.”

The Chip will also present the “Best Party Bar” at AIMExpo, which will be located next to the showcase.

“AIMExpo is about uniting the entire powersports and motorcycle industry,” said Andre Albert, director of marketing and events, Motorcycle Industry Council. “Everyone has a place here, and collaborating with the iconic Legendary Sturgis Buffalo Chip will help elevate our showcase within the custom and V-Twin community and bring even more people into the AIMExpo community.”

Attendees are invited to visit the Buffalo Chip display and learn more about the beautiful Black Hills of South Dakota, the world renowned Sturgis Motorcycle Rally, and the 43-year history of the Buffalo Chip.

AIMExpo 2024 will be commanding over 225,000-square-feet of show space at the Las Vegas Convention Center, February 6-8, with nearly 20 OEMs, five major distributors, and over 350 exhibitors in attendance. Additional show features include AIMExpo’s Disruptive Thinking stage, which will feature an impactful education program delivered by Motorcycle & Powersports News and AIMExpo; New Product Central; two e-Bike demo tracks; the Dealer Tech Zone; the MIC Business Center; the AIMExpo Industry Party powered by Turn 14 Distribution; and more.