IRVINE, Calif., Nov. 24, 2025 – Taking advantage of the nation’s premier powersports industry trade event, American Honda will be returning to AIMExpo, January 7-9, at the Anaheim Convention Center with an expansive lineup of two- and four-wheel products, and it will host a regional dealer meeting to discuss new opportunities for 2026.
Honda will showcase models from its motorcycle, ATV, and side-by-side lineups on the main show floor, where attendees can explore the latest innovations. Honda will also highlight new developments in the two-wheel on-road category, sharing insights and product news that underscore the brand’s continued commitment to innovation and accessibility.
“We’re excited to return to AIMExpo,” said Colin Miller, Manager of Experiential Marketing at American Honda. “The show is a cornerstone event for our industry, and the 2026 edition will give us the opportunity to share some exciting developments.”
For dealers, Honda’s Powersports Sales team will host a regional meeting to reflect on 2025, discuss newly announced products, and outline key opportunities for 2026.
“Face-to-face connection is an integral part of how we do business, so we encourage dealers and media to make plans now to attend AIMExpo 2026,” added Bill Savino, Director of Powersports National Sales at American Honda. “We look forward to meeting with our dealers to reflect on the past year, share key plans for 2026, and strengthen the partnerships that power Honda.”
“American Honda is a powerhouse in our industry, and we’re excited that AIMExpo can help them and their network of dealers plan for the coming sales season,” said Andre Albert, Director of Marketing and Events for the Motorcycle Industry Council. “Honda will be joining more than 30 OEMs, 400-plus exhibitors, and the industry’s leading distributors at our show, a testament that AIMExpo is where business gets done and where connections are made. “
AIMExpo will wrap up just before the Monster Energy AMA Supercross opener at Angel Stadium, where fans can watch Honda HRC Progressive riders showcase the performance of the CRF motocross lineup.