Merritt Island FL – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, is pleased to announce their participation in the American International Motorcycle Expo presented by Nationwide taking place in Columbus, Ohio this September. Engine Ice will be exhibiting their industry leading antifreeze and coolant in booth 1022.

“Engine Ice has been a participant in this show since their inception in 2013,” said David Kimmey, the owner of CycleLogic Products, the producer of Engine Ice Hi-Performance Coolant. “When the founders of the expo announced their first first show in 2013, we were one of the first vendors signed up to exhibit,” he continued.

“The AIMExpo presented by Nationwide shows in front of the curve thinking, that mimics Engine Ice’s philosophy of evolution and cutting edge execution. Events like this are critical to the success of the industry. In one location, we can speak to not only the dealers who sell our products, but also the consumer who relies on Engine Ice to perform in their machine. It allows us to understand the needs of all so that we can make Engine Ice better. It also gives us the opportunity to say thank you for their support.”

“America is the largest recreational powersports market in the world, and AIMExpo is about showcasing the best of American industry in one place at one time to dealers, media, and consumers. David and the team at Engine Ice were among the first to embrace the value of a more modern platform that created a national spotlight for all of the powersports industry, including both OEM’s and aftermarket companies, to reveal new products to the trade and media and then immediately share those with our enthusiast consumers. We’re looking forward to hosting them again at this year’s new venue in Columbus, OH,” said Larry Little, Vice President, and General Manager, MIC Events.

The 2017 version of the expo will take place at the Greater Columbus Convention Center (GCCC) September 21-24, 2017. Geographically, Columbus is ideally placed with 41 percent of both franchised and independent dealerships in the U.S. located within a 500-mile radius, including major markets like Atlanta, Charlotte, Chicago, New York, Philadelphia, Washington, D.C., St. Louis, and more.

“Right out of the bottle” Engine Ice Hi-Performance Coolant is ready to provide dependable horsepower and is proven to reduce operating temperatures. The key to horsepower is not losing it, and Engine Ice Hi-Performance Coolant is engineered to maintain optimum operating temperature and reduce power loss from excess heat.