Disrupt Conventional Business Strategies, Gain Fresh Insights

AIMExpo Kickoff Session: Protecting and Promoting Powersports
11:15 am – Noon
Moderator: Sam Dantzler, President, Garage Composites
Panelists: Tony Gonzalez, CEO, Garage Composites; Jolene Krizan, Director of Dealer Development; Jordon Schoolmeester, Manager of Training

Sam Dantzler and Tony Gonzalez, founders of Garage Composites, will lead a discussion with top Garage Composites trainers Jordon Schoolmeester and Jolene Krizan, setting the theme of the education experience at AIMExpo. With decades of combined experience working with 20 Groups and the best dealers in the industry, the Garage Composites team will share an overview of industry trends, discuss the status of the industry, and more importantly, where the industry is headed. To further engage dealers and disrupt everyday thinking, this panel discussion, with its open format, will invite the audience to bring their own questions, insights, concerns, and ideas to the stage.

Navigating the New Political Landscape and Outdoor Recreation Growth
1:30 pm – 2:15 pm
Panelists: Scott Schloegel, Senior Vice President of Government Relations, Motorcycle Industry Council; Ambreen Tariq, Senior Program Director, Outdoor Recreation Roundtable

Scott Schloegel, who leads the MIC’s government relations team, will talk through what’s on the horizon as the U.S. ushers in a new administration and how certain policies and proposals can impact your business. He will cover the MIC’s latest actions to protect the $48 billion powersports industry from unfair legislation and how the MIC has led efforts to keep public lands open to OHV enthusiasts. Joining Schloegel will be Ambreen Tariq, Senior Program Director at the Outdoor Recreation Roundtable, who will discuss the economic impact of the growing outdoor recreation industry, the impact of the new EXPLORE Act law, and how it affects the powersports industry.

Competitors and Community: Living Together on Main Street
4:15 pm – 5 pm
Moderator: Laurette Nicoll
Panelists: Stevan Popovich, President, Chief Retail Officer, Comoto; Paolo Bacchiarello, President, REV’IT!; Sterling Holloway, General Sales Manager, Erico Motorsports

Our industry has some of the fiercest competition imaginable — on the track, in the dirt, and in business. In Denver, Colorado, the competition is housed on one block, “Octane Alley.” It’s where Erico Motorsports, a multi-line franchised dealer with an incredible showroom carrying a wide range of gear and accessories is found, and where RevZilla, an online motorcycle gear and accessories retailer, has a brick-and-mortar storefront. It’s also where motorcycle gear and apparel manufacturer REV’IT! has opened its flagship (and only) store in the U.S. These three brands recognized that the opportunity to create a community far outweighed any pitfalls that may come with having your competitor as your neighbor. These panelists will explain what it means to complement the competition and how it ultimately helps not just your business grow, but our entire industry. They will also discuss the pitfalls and how to avoid and overcome them. Be inspired to look at your competition differently and create a better experience and environment that will deliver new, loyal customers to your doorstep.

Market Expansion: What Does It Really Mean and How Will We Get There
11:15 am – Noon
Moderator: Laurette Nicoll
Panelists: Ross Clifford, Head of Business for the Americas, Royal Enfield; Chris McGee, Chief Operating Officer, Moto Morini; Alexander Smith, General Manager, Malcolm Smith Motorsports

Having the right products, bringing down barriers, and creating a welcoming space are key to growing the market. But how is that done? When iconic, historied brands Moto Morini and Royal Enfield reentered the North American market, they also redefined expectations of entry-level motorcycles and who those motorcycles are built for. But it wasn’t just about building new bikes. The brands took a holistic view of the new-rider marketplace and created strategies that contributed significantly to bringing the moto-curious into our community. Meanwhile, Malcolm Smith Motorsports embraced the fun opportunities that motorcycling can bring by hosting events accessible and enjoyable for everyone, riders and non-riders alike. From Halloween bike nights with games everyone can play to hosting learn-to-ride days for kids, thus encouraging a new generation of riders, Malcolm Smith Motorsports found winning ways to get the community excited, engaged, and inspired with motorcycles. Come learn how Moto Morini, Royal Enfield, and Malcolm Smith Motorsports created a new space for new riders, and how their open, welcoming approach helped bring down barriers of entry for new customers.

Deciphering Demand Trends and Decoding Price Patterns in Power Sports
1:30 pm – 2:15 pm
Panelist: David Savlowitz, CEO & Founder of Competitive Analytics

Strap on your helmet and get ready for an adventurous ride into the world of predictive analytics. Through the lens of historical trends, current market shifts, and future trajectories, we will explore powersports sales, pricing indices, and their interplay with the broader economy. Discover how the roaring engines of powersports mirror pivotal moments in economic history, from boom cycles that fueled growth to downturns that tested resilience. Explore insightful analogies to industry market behaviors as well as metaphors to dynamic pricing strategies that will help uncover “Stories Behind Powersports Data.” Whether you’re navigating high-speed sales surges, downshifting demand trends, or pricing plateaus, this “storified roadmap” offers critical insights for industry leaders, analysts, and enthusiasts alike — fueling informed decisions to accelerate growth and avoid potential economic spills on the horizon. From the roaring acceleration of consumer demand, tepid deceleration, to the sharp turns of inflationary pressures, the story of powersports unfolds as a reflection of broader economic dynamics, and most importantly, offers actionable insights for anyone navigating the long, winding road ahead.

Sell More with Less
4:15 pm – 5 pm
Panelist: Jared Dowdy, Vice President of Sales & Strategic Partnerships, Transax Digital Retail

Proper sales training can teach effective communication, customer relationship-building, and persuasive selling techniques that can increase customer satisfaction and loyalty. The powersports market is highly competitive, especially when it comes to finding well-trained sales professionals. Fostering an environment that promotes proper training/education at your dealership will lead to more closed deals and generate repeat business. Ultimately, strong sales training enhances the overall customer experience, fosters trust, and contributes to long-term business growth. This session will assist dealers in maximizing their resources and efficiency, particularly when budgets or time are limited. Discover how to create smarter strategies, focusing on high-impact activities that generate the most value with minimal effort. In industries like powersports, where competition can be intense and profit margins may be tight, this type of training allows sales teams to increase productivity without needing to invest heavily in additional resources. By emphasizing quality over quantity, salespeople can build stronger relationships with customers, leading to repeat business and referrals, all while reducing waste in time, effort, and costs.

This session will go over three key factors:
PEOPLE: Understand what’s needed to define and implement an effective sales and marketing process that will help you identify your champions and deliver measurable results.
CRM: What you need to identify and answer to ensure you are utilizing your CRM to its maximum potential and make the most of every lead.
WEBSITE CALL TO ACTIONS (CTAs): What questions do you need to ask, and what should those answers be? How can you analyze your current CTAs to ensure you are delivering the best results for your business?

AIMExpo 2025 brings the powersports community together in one place at one time. The powersports industry’s premier North American trade show will be at the Las Vegas Convention Center, February 5-7. To register and book your hotels, go to www.AIMExpoUSA.com. Registration is free for dealers.