Dealer Excellence Education Schedule
WEDNESDAY, FEB. 5
9:30 – 10:15 am
4 Essential Pillars of Operations
Building a better dealership by harmonizing sales, service, F&I, and PG&A.
It’s all too easy for individual departments of a dealership to get siloed and focus strictly on how each department’s workflow is organized and performing. However, silos don’t allow the dealership to function well as a whole, and things often begin to get disjointed. Staff will miss customer opportunities if they aren’t properly communicating with other departments.
In this session, learn from dealership department experts on how to bridge those gaps to create better workflow and performance for the dealership as a whole, as well as in your individual departments.
Speakers:
- Angela Hieronimus, CEO, Live Oak Dealer Service
- Angela Hieronimus brings over 20 years of expertise in the powersports industry. Renowned for her dynamic leadership and impactful financial products training, Hieronimus excels at driving compliance and profitability. Her mission is to align dealership operations with essential daily changes, facilitating substantial revenue growth and operational excellence.
- Tom O’Connor, Co-Founder and President, MotoMate123
- Tom O’Connor is a much sought-after speaker and facilitator, but he is most comfortable working in dealerships with salespeople and sales managers. His advice for handling objections and closing the sale is considered among the most current and effective in the powersports industry. His Sales Excellence Manual has helped hundreds of sales managers better manage people, process, and profitability. As co-founder and president of MotoMate123, he helps dealers dominate the pre-owned market with cutting-edge software.
- Alex Reyes, Business Manager, Broward Motorsports
- As a leader at Broward Motorsports, Alex Reyes has consistently driven top results, achieved record-breaking growth, and has been recognized with industry awards. With an innate ability to identify market trends and inspire teams, Reyes has positioned his team at the forefront of the competitive powersports landscape. With over a decade of experience, Reyes has developed a reputation for innovation, integrity, and resilience. His work exemplifies a balanced approach to business, combining data-driven insights with a genuine passion for helping people create lifestyles filled with lasting memories through powersports. Professionally, Reyes is a mentor to his team, a trusted partner to manufacturers, and a visionary committed to advancing the powersports community. At the 2025 AIMExpo, Reyes will share his expertise on navigating the Finance and Insurance process, while adding his take on harmonizing the four pillars in retail powersports. Attendees can expect actionable insights, real-world strategies, and a forward-thinking perspective that reflects Reyes’s commitment to the growth of the industry.
- Maggie Stevens, Parts Manager, ARS Powersports
- Maggie Stevens brings over a decade of experience in the powersports world, having built a reputation for practical strategies and big-picture thinking. She co-founded Cotee River Cycles in Pasco, Florida, with her husband, growing it from a modest 800-square-foot service shop into the largest independent dealership in the county in just three years. Her knack for growth and hands-on expertise has earned her recognition as a 2023 and 2024 Spark Award winner. Stevens is a go-to voice in the industry. As a contributing writer for Motorcycle & Powersports News, she breaks down ideas and strategies for dealerships looking to level up. And as a parts manager for ARS Powersports, she knows what it takes to drive results, having led her team to hit $1 million in over-the-counter sales. Stevens’s tips, courses, and tools to grow and give dealerships an edge are available at PowersportsPlaybook.com.
- Justin Quinn, Product Manager, DX1
- With over 25 years of experience in the powersports industry, Justin Quinn has developed comprehensive expertise in sales, customer relations, and business operations. He has consistently excelled at driving sales growth and enhancing customer satisfaction. His tenure at a distributor, as well as his time with an OEM, provided valuable insights into the supply chain, further enriching his understanding of the powersports market. Transitioning into consulting, Quinn has successfully guided numerous clients, leveraging his extensive industry knowledge to optimize dealership performance. Currently, he is one of the product managers for DX1, focused on bringing simple solutions to complex dealership problems.
10:15 – 11:00 am
Creating a Cultural Hub
Building a dealership environment your staff and customers won’t want to leave.
There’s a lot of talk at dealerships about the importance of company culture — but while that’s true, employees rarely see it in action. Without a well-cultivated culture, your dealership doesn’t have anything to keep customers engaged or staff employed. But what is “company culture,” and how do you close the gap between execution and wish lists?
In this session, we hear from experts on how they have helped create culture at their dealerships. Learn what impact culture has on customers and employee engagement and how you can build a better culture, too.
Speakers:
- David Diaz, General Manager, Irv Seaver Motorcycles
- David Diaz is General Manger of Irv Seaver Motorcycles, one of the oldest continuously running dealerships in the country, founded in 1911. Diaz has been in the industry for several decades, 30-plus years of which has been at Irv Seaver, where they focus on the BMW brand. As general manager, Diaz ensures that Irv Seaver Motorcycles keeps its finger on the pulse of the industry and often sets the trend for others to follow.
- Angela Hieronimus, CEO, Live Oak Dealer Service
- Angela Hieronimus brings over 20 years of expertise in the powersports industry. Renowned for her dynamic leadership and impactful financial products training, Hieronimus excels at driving compliance and profitability. Her mission is to align dealership operations with essential daily changes, facilitating substantial revenue growth and operational excellence.
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