9:30am – 10:15am
Dealer Excellence Stage
Garage Composites Session III: LOOK INSIDE
In the spirit of promoting the business, everyone talks about new riders, but few understand the true value of a lead. In this session, Dantzler will explore the value of a lead, digital or otherwise. He will give quantifiable data as to how many people try to enter our sport, only to get dissuaded by poor dealer experiences, lack of follow-up, or not letting the customer shop how they want to. The leads are already there. The new riders are already there. Dealers just need to look within what’s already engaging with your dealership.

Takeaways:

• Quantify how many new customers dealers are walking away from.
• Quantify how many dollars dealers are walking away from.
• Embrace the new customer omni-channel experience and remove friction for first-time buyers.

Presenter: Sam Dantzler, President, Garage Composites

10am – 10:15am
Tech Talks
Technology Required to Process and Service Financing Operations
Presented by: Horsepower Financial

10:15am – 11am
Dealer Excellence Stage
Garage Composites Session IV: Using Videos to Maximize Your Opportunities
The shopping environment that human beings operate in has changed drastically over the past four years. The demand for instant answers, immediate gratification, and more than an analog experience demands that dealerships use the newest, most modern tools available. Learn how to use videos as your primary means of communication with your customers and how to separate yourself from your competition.

Takeaways:

• Understand why you should be using videos to follow up.
• Identify key technologies to make the process easy.
• Learn the four must-haves for a successful video.

Presenter: Tony Gonzalez, CEO, Garage Composites

10:30am – 10:45am
Tech Talks
Real Data = Real Results: How Leveraging Data Analytics Can Optimize Digital Sales
Presented by: LeadHelm

11am – 11:15am
Tech Talks
Find, Win, and Keep More Customers with AI
Presented by: Rollick

11:15am – 12noon
Disruptive Thinking Stage
Market Expansion: What Does It Really Mean and How Will We Get There
Having the right products, bringing down barriers, and creating a welcoming space are key to growing the market. But how is that done? When iconic, historied brands Moto Morini and Royal Enfield reentered the North American market, they also redefined expectations of entry-level motorcycles and who those motorcycles are built for. But it wasn’t just about building new bikes. The brands took a holistic view of the new-rider marketplace and created strategies that contributed significantly to bringing the moto-curious into our community. Meanwhile, Malcolm Smith Motorsports embraced the fun opportunities that motorcycling can bring by hosting events accessible and enjoyable for everyone, riders and non-riders alike. From Halloween bike nights with games everyone can play to hosting learn-to-ride days for kids, thus encouraging a new generation of riders, Malcolm Smith Motorsports found winning ways to get the community excited, engaged, and inspired with motorcycles. Come learn how Moto Morini, Royal Enfield, and Malcolm Smith Motorsports created a new space for new riders, and how their open, welcoming approach helped bring down barriers of entry for new customers.
Moderator: Laurette Nicoll, Moderator, Disruptive Thinking Stage
Panelists: Ross Clifford, Business Head – Americas, Royal Enfield | Chris McGee, Chief Operating Officer, Moto Morini| Alexander Smith, General Manager, Malcolm Smith Powersports

11:30am – 11:45am
Tech Talks
Instant Credit Leads: Get Monthly Credit Leads that Include Score & Credit Report
Presented by: 700Credit

12:15pm – 1pm
MIC Lunch & Learn with Synchrony (Members Only)
MIC Business Center Booth 7006

1:30pm – 1:45pm
Tech Talks
Empowering Dealers with Data: Unlocking Market Insights and Opportunities
Presented by: Statistical Surveys

1:30pm – 2:15pm
Disruptive Thinking Stage
Deciphering Demand Trends and Decoding Price Patterns in Power Sports
Strap on your helmet and get ready for an adventurous ride into the world of predictive analytics. Through the lens of historical trends, current market shifts, and future trajectories, we will explore powersports sales, pricing indices, and their interplay with the broader economy. Discover how the roaring engines of powersports mirror pivotal moments in economic history, from boom cycles that fueled growth to downturns that tested resilience. Explore insightful analogies to industry market behaviors as well as metaphors to dynamic pricing strategies that will help uncover “Stories Behind Powersports Data.” Whether you’re navigating high-speed sales surges, downshifting demand trends, or pricing plateaus, this “storified roadmap” offers critical insights for industry leaders, analysts, and enthusiasts alike — fueling informed decisions to accelerate growth and avoid potential economic spills on the horizon. From the roaring acceleration of consumer demand, tepid deceleration, to the sharp turns of inflationary pressures, the story of powersports unfolds as a reflection of broader economic dynamics, and most importantly, offers actionable insights for anyone navigating the long, winding road ahead.
Presenter: David Savlowitz, CEO & Founder, Competitive Analytics

2pm – 2:15pm
Tech Talks
E-commerce for Parts Dealers with Turn 14 Powersports on Shopify
Presented by: Data Here 2 There

2:30pm – 2:45pm
Tech Talks
Ins and Outs of Title and Registration
Presented by: Auto Data Direct

2:30pm – 3:15pm
Dealer Excellence Stage
Getting More Door Swings: How to bring in more customers when competing in a direct-to-consumer world
The pandemic proved a double-edged sword for powersports dealers: On the one hand, it provided a huge sales boost and brought in a flood of new customers; on the other, it exacerbated people’s desire for quick, easy ordering with the touch of a button from the comfort of their couches. Now that the tide of pandemic purchases has ebbed, how do you woo customers off their couches and into your store?
In this session, learn ways to use online marketing to your advantage to entice riders old and new into your dealership as well as how you can create a unique store experience that will have customers wanting to come back again and again — bringing their friends with them.
Moderator: Meagan Kusek, Editor, MPN
Panelists: Nathan Kolbe, Head of Marketing, Americas Region, Royal Enfield | James Priestnal, Director of Business Development and E-Commerce Sales, Automatic Distributors | AJ Meisel, General Manager of Plano Kawasaki Suzuki

3pm – 3:15pm
Tech Talks
Digital Repair Content – How It’s Changed Over the Last 15 Years and Why It’s Hurting Dealerships
Presented by: Service Manager Pro

3:15pm – 4pm
Dealer Excellence Stage
Powersports Dealers vs. Automotive Dealers: Who’s Winning the Race for the Modern Consumer?
It’s often said that the powersports industry lags 10 years behind the automotive industry in many facets, from vehicle technology to business operations. But this outlook assumes that automotive dealerships have a better business model that powersports dealers should be using. Is that really the case?
In this session, learn how the methods used by automotive dealers and powersports dealers differ, what works and doesn’t work in each model and what they can learn from each other.
Moderator: Brian Ankney, Regional Sales Manager, MPN
Panelists: Vance Harrison, CEO and Chairman of the Board, Motos America | Michael Maledon, President, Elway Powersports

3:30pm – 3:45pm
Tech Talks
Distributors and Technology: A Roadmap to Your Online Success
Presented by: Turn 14 Distribution

4pm – 4:15pm
Tech Talks
Start 2025 Strong with 20 Groups and Tailored Consulting
Presented by: NCM

4:15pm – 5pm
Disruptive Thinking Stage
Sell More With Less
Proper sales training can teach effective communication, customer relationship-building, and persuasive selling techniques that can increase customer satisfaction and loyalty. The powersports market is highly competitive, especially when it comes to finding well-trained sales professionals. Fostering an environment that promotes proper training/education at your dealership will lead to more closed deals and generate repeat business. Ultimately, strong sales training enhances the overall customer experience, fosters trust, and contributes to long-term business growth. This session will assist dealers in maximizing their resources and efficiency, particularly when budgets or time are limited. Discover how to create smarter strategies, focusing on high-impact activities that generate the most value with minimal effort. In industries like powersports, where competition can be intense and profit margins may be tight, this type of training allows sales teams to increase productivity without needing to invest heavily in additional resources. By emphasizing quality over quantity, salespeople can build stronger relationships with customers, leading to repeat business and referrals, all while reducing waste in time, effort, and costs.

This session will go over three key factors:

• PEOPLE: Understand what’s needed to define and implement an effective sales and marketing process that will help you identify your champions and deliver measurable results.
• CRM: What you need to identify and answer to ensure you are utilizing your CRM to its maximum potential and make the most of every lead.
• WEBSITE CALL TO ACTIONS (CTAs): What questions do you need to ask, and what should those answers be? How can you analyze your current CTAs to ensure you are delivering the best results for your business?

Presenter: Jared Dowdy, Vice President of Sales & Strategic Partnerships, Transax Digital Retail

9:30am – 12:30pm
Disruptive Thinking Stage
AIMExpo’s “Open Mic”

9:30am – 10:15am
Dealer Excellence Stage
Revving Up the Fight Against Fraud: How powersports dealerships can combat rising fraud schemes
In today’s hyperconnected world, where everyone’s information is online, fraud has become a daily occurrence — and just one more thing to be vigilant about. Lately, more and more dealerships have become the victims of fraud — but what exactly does that mean?
In this session, learn about the types of fraud facing dealerships, consumer data protection and steps to avoid fraud so that you can be ready to fend off the scammers.
Moderator: Brian Ankney, Regional Sales Manager, MPN
Panelists: Johnathan Aguero, Senior Vice President, Revenue, Blackpurl | Jared Dowdy, Vice President of Sales & Strategic Partnerships, Transax Digital Retail | Lou Pedler, Manager of DX1 Product Development, ZiiDMS | Greg Pfleider, CEO, Accelerate2Compliance| Mark Sheffield, Strategic Advisor, Woods Cycle Country | Troy Snyder, Vice President of Digital Retailing, Trader Interactive

10:15am – 11am
Dealer Excellence Stage
Harnessing the Power of AI: Ways dealers can leverage AI to improve overall business operations
Over the past couple of years, the use of artificial intelligence has risen dramatically in all aspects of our lives. If you haven’t already been using AI in your business, it’s only a matter of time. AI has the potential to dramatically change the powersports industry at a very quick pace — but how?
In this session, we’ll make AI easy to understand. Learn what you can expect to happen with AI in the next few years, examples of how you can use AI right now — at zero cost — and leave with a plan of how to observe and think critically as new tech emerges.
Moderator: Meagan Kusek, Editor, MPN
Panelists: Eric O’Hagan, Director, AI/ML Innovation & Implementation, Pied Piper | Fran O’Hagan, CEO, Pied Piper