IRVINE, Calif., August 31, 2023 — Rocky Mountain ATV/MC, one of powersports’ largest retailers and distributors, is joining AIMExpo for their first time at its 10th annual show, February 6-8, 2024, at the Las Vegas Convention Center. The employee-owned company, created in 1985 when founder Dan Thomas saw a need for ATV wheels and tires, has grown to become a powerhouse in the industry, designing, manufacturing, and testing products as well.

“We’re excited to attend this year’s AIMExpo,” said Trenton Nelson, director of customer experience at Rocky Mountain ATV/MC. “We have exciting, new programs on the horizon at Rocky Mountain ATV/MC, and we’re eager to connect face-to-face with various dealers, small businesses and industry leaders at the show.”

“We couldn’t think of a better time for Rocky Mountain ATV/MC to join AIMExpo as we continue to expand the show, especially as we grow our off-road and four-wheel space,” said Cinnamon Kernes, vice president of market expansion and events at the Motorcycle Industry Council. “Based on our attendee list, we’re also bringing more manufacturers, distributors, aftermarket, retailers, and dealers together for networking, collaboration, and strategic planning. AIMExpo is where the powersports industry gathers to kick off the new year, so it’s a can’t-miss event for anyone serious about the business.”

With more than four months before the show, the American International Motorcycle Expo has already signed more than 15 OEMs and hundreds of additional exhibitors that will occupy more than 225,000 square feet of exhibit space. Other show highlights include the Disruptive Thinking education series; two e-Bike demo areas; New Product Central; the Dealer Recharge Zone on the show floor; the MIC Business Center, where MIC members will have access to complimentary meeting rooms, basic business services, a lounge, beverages, and lunch; and of course the AIMExpo Industry Party powered by Tucker.

Hotel rooms, starting at $74 for AIMExpo pricing, are booking quickly;  go to to reserve your room(s) and register. As always, registration is free for dealers. For more information on MIC membership, visit