2025 SHOW SCHEDULE

AIMExpo provides the powersports industry a 3-day, trade-only event that delivers the right products, the best deals and powerful education at the right time of the year.

AIMExpo offers an immersive experience you simply can not get in a digital setting. By providing a platform to engage with colleagues, key exhibitors, distributors, media outlets, and influencers – as well as learn about and discuss the important issues currently facing our industry – AIMExpo brings the industry together in one place, at one time.

8am – 5pm | Exhibitor Move-In | South Hall

8am – 5pm | Exhibitor Registration | South Hall Lobby

8am – 6pm | Exhibitor Move-In | South Hall

8am – 6pm | Exhibitor Registration | South Hall Lobby

1pm – 4pm | MIC Business Center & AIMExpo Sales Office | Booth 7006

4pm – 6pm | Dealer Registration/Badge Pick-Up | South Hall Lobby

7am – 5pm | Exhibitor Registration | South Hall Lobby

7am – 5pm | Dealer Registration/Badge Pick-Up | South Hall Lobby

8:15am – 9am | Media Breakfast/REV’IT Product Launch (Media Only) | AIMExpo Starting Line Booth 3001

8:30am – 5pm | MIC Business Center & AIMExpo Sales Office | Booth 7006

9am – 5pm | Exhibit Hall Open | South Hall

9am – 5pm | Digital & Tech Sector | Starting at Booth 5018

9am – 5pm | Media Center | Booth 9021

9am – 5pm | Dealer Tech Zone powered by Transax Digital Retail | Booth 4063

9am – 5pm | Free Coffee Fueled by Drag Specialties | AIMExpo Starting Line Booth 3001

9am – 5pm | AIMExpo Starting Line | Booth 3001

9am – 5pm | New Product Central | Booth 2000

9am – 5pm | 2 Wheel Custom Showcase | Booth 1153

9am – 5pm | The One Moto Show(case) | Booth 3154

9am – 5pm | 4 Wheel Showcase | Booths 9153

9am – 12noon | OEM Media Tour | Meet in Starting Line at REV’IT ADV Checkpoint

9:30am – 10:15am | Dealer Excellence Stage
The Four Pillars of Operations: Building a better dealership by harmonizing sales, service, F&I and PG&A

10am – 10:15am | Tech Talks
Security Incident Response presented by Accelerate2Compliance

10:15am – 11am | Dealer Excellence Stage
Creating a Cultural Hub: Building a dealership environment your staff and customers won’t want to leave

10:30am – 10:45am | Tech Talks
Your Dealer Association Update — How the National Powersports Dealer Association (NPDA) is Helping to Protect Your Investment presented by NPDA

11am – 11:15am | Tech Talks
Service Efficiencies with Lightspeed: Streamline Your Service Department presented by Lightspeed

11:15am – 12noon | Disruptive Thinking Stage
AIMExpo Kickoff Session: Protecting and Promoting Powersports

11:30am – 11:45am | Tech Talks
Find, Win and Keep More Customers with AI presented by Rollick

12:15pm – 1:15pm | MIC Lunch & Learn: MIC Board of Directors – Up Close & Personal (Members Only) | MIC Business Center Booth 7006

12:15pm – 1:15pm | Women in Powersports Networking Lunch (RSVP Required) | Meeting Room S224

1:30pm – 1:45pm | Tech Talks
Click to Close: Navigating Digital Retailing and Consumer Buying Trends presented by Cycle Trader

1:30pm – 2:15pm | Disruptive Thinking Stage
Navigating the New Political Landscape and Outdoor Recreation Growth

2pm – 2:15pm | Tech Talks
Three Stages to Help Your Dealership Stand Out from the Competition presented by Dealer Spike

2pm – 3:30pm | New Product Central Booth 2000
New Product Presentations

2pm – 4pm | Xtremegard Booth 2097
Josh Herrin, MotoAmerica Superbike Racer, Autograph Session

2:30pm – 2:45pm | Tech Talks
The Hidden Threat: Defending Against Identity Fraud in Your Dealerships presented by 700Credit

2:30pm – 3:15pm | Dealer Excellence Stage
Garage Composites Session I: Breaking the Cycle: The Impact of Skipping Daily Processes

3pm – 3:15pm | Tech Talks
Identity Verification and Fraud Prevention Technologies presented by FlexPath DXP

3:15pm – 4pm | Dealer Excellence Stage
Garage Composites Session II: Capitalizing on Every Customer in the Parts Department

3:30pm – 3:45pm | Tech Talks
How to Convert Service Customers Into New Unit Sales presented by MotoMate

4pm – 4:15pm | Tech Talks
9 Ways AI Can Help You Earn More Sales presented by Podium

4:15pm – 5pm | Disruptive Thinking Stage
Competitors and Community: Living Together on Main Street

5:30pm | Industry Party powered by Turn 14 Powersports | The Backyard

8am – 5pm | Dealer Registration/Badge Pick-Up | South Hall Lobby

8am – 5pm | Exhibitor Registration | South Hall Lobby

8:15am – 9:15am | MIC Aftermarket Member Appreciation Breakfast (Members Only, RSVP Required) | Meeting Room S225

8:30am – 9am | Coffee and Donuts with Turn 14 Powersports (Invited Media Only)

8:30am – 5pm | MIC Business Center & AIMExpo Sales Office | Booth 7006

9am – 5pm | Exhibit Hall Open | South Hall

9am – 5pm | Digital & Tech Sector | Starting at Booth 5018

9am – 5pm | Media Center | Booth 9021

9am – 5pm | Dealer Tech Zone powered by Transax Digital Retail | Booth 4063

9am – 5pm | Free Coffee Fueled by Drag Specialties | AIMExpo Starting Line Booth 3001

9am – 5pm | AIMExpo Starting Line | Booth 3001

9am – 5pm | New Product Central | Booth 2000

9am – 5pm | 2 Wheel Custom Showcase | Booth 1153

9am – 5pm | The One Moto Show(case) | Booth 3154

9am – 5pm | 4 Wheel Showcase | Booths 9153

9:30am – 10:15am | Dealer Excellence Stage
Garage Composites Session III: LOOK INSIDE

10am – 10:15am | Tech Talks
Technology Required to Process and Service Financing Operations presented by Horsepower Financial

10:15am – 11am | Dealer Excellence Stage
Garage Composites Session IV: Using Videos to Maximize Your Opportunities

10:30am – 10:45am | Tech Talks
Real Data = Real Results: How Leveraging Data Analytics Can Optimize Digital Sales presented by LeadHelm

10:30am – 12noon | New Product Central Booth 2000
New Product Presentations

11am – 12pm | Xtremegard Booth 2097
Josh Herrin, MotoAmerica Superbike Racer, Autograph Session

11am – 11:15am | Tech Talks
Find, Win, and Keep More Customers with AI presented by Rollick

11:15am – 12noon | Disruptive Thinking Stage
Market Expansion: What Does It Really Mean and How Will We Get There

11:30am – 11:45am | Tech Talks
Instant Credit Leads: Get Monthly Credit Leads that Include Score & Credit Report presented by 700Credit

12:15pm – 1:15pm | MIC Lunch & Learn: Synchrony presents Consumer Sentiment, Purchase Trends & a Look Ahead (Members Only) | MIC Business Center Booth 7006

1pm – 2:30pm | New Product Central Booth 2000
New Product Presentations

1:30pm – 1:45pm | Tech Talks
Empowering Dealers with Data: Unlocking Market Insights and Opportunities presented by Statistical Surveys

1:30pm – 2:15pm | Disruptive Thinking Stage
Deciphering Demand Trends and Decoding Price Patterns in Power Sports

2pm – 2:15pm | Tech Talks
E-commerce for Parts Dealers with Turn 14 Powersports on Shopify presented by Data Here 2 There

2pm – 4pm | Xtremegard Booth 2097
Josh Herrin, MotoAmerica Superbike Racer, Autograph Session

2:30pm – 2:45pm | Tech Talks
Ins and Outs of Title and Registration presented by Auto Data Direct

2:30pm – 3:15pm | Dealer Excellence Stage
Getting More Door Swings: How to bring in more customers when competing in a direct-to-consumer world

3pm – 3:15pm | Tech Talks
Digital Repair Content – How It’s Changed Over the Last 15 Years and Why It’s Hurting Dealerships presented by Service Manager Pro

3pm – 4:30pm | Powersports Performance & Compliance Roundtable | Meeting Room S215/216

3:15pm – 4pm | Dealer Excellence Stage
Powersports Dealers vs. Automotive Dealers: Who’s Winning the Race for the Modern Consumer?

3:30pm – 3:45pm | Tech Talks
Distributors and Technology: A Roadmap to Your Online Success presented by Turn 14 Distribution

4pm – 4:15pm | Tech Talks
Start 2025 Strong with 20 Groups and Tailored Consulting presented by NCM

4:15pm – 5pm | Disruptive Thinking Stage
Sell More With Less

5pm – 5:45pm | NPA Live Auction Benefiting Road to Recovery | AIMExpo Starting Line Booth 3001

6pm | The One Moto Show VIP Preview Party | The Western Hotel, Fremont Street

8am – 12pm | Dealer Registration/Badge Pick-Up | South Hall Lobby

8am – 12pm | Exhibitor Registration | South Hall Lobby

8:30am – 1pm | MIC Business Center & AIMExpo Sales Office | Booth 7006

9am – 1pm | Exhibit Hall Open | South Hall

9am – 1pm | Digital & Tech Sector | Starting at Booth 5018

9am – 1pm | Media Center | Booth 9021

9am – 1pm | Dealer Tech Zone powered by Transax Digital Retail | Booth 4063

9am – 1pm | Free Coffee Fueled by Drag Specialties | AIMExpo Starting Line Booth 3001

9am – 1pm | AIMExpo Starting Line | Booth 3001

9am – 1pm | New Product Central | Booth 2000

9am – 1pm | 2 Wheel Custom Showcase | Booth 1153

9am – 1pm | The One Moto Show(case) | Booth 3154

9am – 1pm | 4 Wheel Showcase | Booths 9153

9:30am – 12:30pm | Disruptive Thinking Stage
AIMExpo’s “Open Mic”

9:30am – 10:15am | Dealer Excellence Stage
Revving Up the Fight Against Fraud: How powersports dealerships can combat rising fraud schemes

10:15am – 11am | Dealer Excellence Stage
Harnessing the Power of AI: Ways dealers can leverage AI to improve overall business operations

10:30am – 11:30am | New Product Central Booth 2000
New Product Presentations

1:01pm – 10pm | Exhibitor Move-Out | South Hall

2pm – 12am | The One Moto Show | The Western Hotel, Fremont Street

8am – 12noon | Exhibitor Move-Out | South Hall

10am – 10pm | The One Moto Show | The Western Hotel, Fremont Street