AIMExpo Show Daily Preview

Monday, February 5 – AIMExpo Eve

The Schedule, the Show Floor, and More

It All Starts Tomorrow

For the third straight year in Las Vegas, the doors will open for North America’s largest motorcycle and powersports trade show with international reach. They’ll open for dealers, company representatives, industry professionals, and media. They’ll open up opportunities for more success and profit in 2024 and beyond.

What’s Inside and What’s Ahead?

  • More than 370 exhibitors spanning the industry and showcasing the latest powersports machines, accessories, gear, parts, and services.
  • Nearly two dozen OEMs and major distributors including Automatic Distributors, Drag Specialties, Parts Unlimited, Turn 14 Distribution, and Rocky Mountain ATV/MC.
  • It’s all found on more than 225,000 square feet of floor space inside the Las Vegas Convention Center, one of the largest in the world.
  • Two full days of education sessions led by industry experts examining big powersports issues, challenges, and opportunities, as well as the latest on ever-changing best-business practices for retailers – plus a show-wrapping workshop on dealership digital success.
  • A keynote address from David Savlowitz, CEO and founder of Competitive Analytics, on “Unleashing Success with Blue Ocean Strategy.”
  • Three days of new product presentations, both on the show floor and on the New Product Central stage.
  • Tuesday’s famed industry party powered by Turn 14 Distribution.
  • The Dealer Tech Zone, powered by Transax Digital Retail, where dealers are welcome to recharge and refresh anytime during show hours.
  • The SUPER73 Industry E-Bike Throwdown on AIMExpo’s show-floor track.
  • The 2 Wheel Custom and 4 Wheel Showcases.
  • A helpful MIC Business Center for association members, featuring two Lunch & Learn sessions.

Three packed days of pure powersports business and education, renewing old connections, and making new ones. Three days to connect, engage, and unite.

Today at AIMExpo (Monday)

Directions, Dates, and Times

Tuesday at AIMExpo (Tomorrow)

Show Features

New Product Showcase

The MIC Business Center

MIC Member Benefits

Exhibitor Move-In: 8 am to 8 pm

Exhibitor Registration: 10 am to 5 pm

Dealer Badge Pick-Up and On-Site Registration: 4 pm to 8 pm

– Click Here For the Online Floor Plan –

Las Vegas Convention Center
South Hall Lower Level

3150 Paradise Road
Las Vegas 89109

– Directions – 

Motorcycle & Powersports News and AIMExpo are partnering to bring the most engaging and actionable education sessions yet to the Disruptive Thinking stage. Key subjects will include training and talent; finance and insurance; parts, garments, and accessories; and marketing.

The Disruptive Thinking education series, free for all AIMExpo attendees, will run all three days on the show floor at the Las Vegas Convention Center.

The AIMExpo Keynote Speakers:
David Savlowitz and Michael Ponton
Unleashing “Blue Ocean” Success

David Savlowitz and Michael Ponton of Competitive Analytics will deliver the keynote address, “Navigating New Horizons: Unleashing Success with Blue Ocean Strategy,” all about sustainable, long-term growth and finding untapped consumers, up on the Disruptive Thinking stage on Tuesday at 5:15 pm.

“The transformative power of blue ocean strategy is essential for achieving unparalleled success,” Savlowitz said. “Currently, many industries and businesses operate in ‘red oceans,’ where merciless competition turns the ocean blood red. But ‘blue oceans’ have vast, uncharted possibilities that can lead to profits and opportunities for all. In a rapidly evolving economic and business landscape, the need for innovation and differentiation has never been more crucial. AIMExpo brings competitors and colleagues together under one roof at one time with a singular goal of continuous improvement to move the industry forward – we do this together.”

New products are what drive our industry. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with our New Product Host.

All dealers and media are encouraged to attend the presentations scheduled for every day of the show. This is the schedule for Tuesday, the first of three days of new product presentations.

The AIMExpo Industry Party powered by Turn 14 Distribution is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard-working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love. Tuesday from 6 to 8 pm.

Our industry thrives on competition and is built on having a good time – the SUPER73 Industry E-Bike Throwdown is going to be the perfect combination for all-out fun. Dealers, exhibitors, media, and industry leaders will all be racing for industry-wide bragging rights in the final race.

The Throwdown will take place on the AIMExpo indoor e-bike track starting at 6 pm on Tuesday. It will consist of four classes: Dealers, Exhibitors, Media, and a surprise class. Each class will race in brackets with the top rider in each race advancing to the next round, ultimately competing in a winner-take-all Throwdown. To help ensure an equal playing field, the e-bikes will be provided. Competitors will need to wear appropriate gear, including helmets.

Powered by Transax Digital Retail, the Dealer Tech Zone will be centrally located on the show floor, where attendees can take a comfortable time-out, charge devices, and network at the show.

The e-bike market is growing fast. This additional category within powersports is set to grow from $49.7 billion in 2022 to $80.6 billion by 2027. To help support this growth and integration into the powersports industry, AIMExpo will have two indoor e-bike demo tracks: one for Turn 14 Distribution brands and one for additional participating companies.

The custom segment of motorcycling is more popular than ever and an influential category within the industry. The 2 Wheel Custom Showcase will highlight 10 of the country’s best custom builders showing off their latest custom builds curated by Kevin Dunworth of Dunworth Machines. Brian Buttera, David Chang, Larry Curik, Tim Dixon, Kacey Elkins, Oliver Jones, Roy Martin, Mark Rabideau, Anthony Robinson, and Paul Wideman will showcase their talents and diversity of style.

The 4 Wheel Showcase is dedicated to showing the progression of ATVs and side-by-sides with curated units provided by the industry’s leading manufacturers. As this category grows, more and more OEMs and aftermarket companies are building vehicles and parts to cater to four-wheel customers. Here you’ll find unique vehicles built to satisfy the ever evolving four-wheel customer.

Alert Riders

ALERT RIDERS – A NEW WAY FOR GROUP RIDERS TO COMMUNICATE! Our passion – our Mission: To help riders communicate safely! All owners have been riding for decades. We’ve been in all types of riding groups – small to large and everything in between. We have firsthand knowledge of how many things can go wrong in a ride and how quickly it can turn from bad to catastrophic. We have firsthand experience with the problems that can occur when trying to slow down or pull over a group. Platinum Attitude, LLC developed the Alert Riders visual safety communication system with the sole purpose of helping the motorcycle and other outdoor enthusiast communities enjoy their passion knowing there is a safer way for the group to communicate.

When the show opens, visit Alert Riders at booth 7107


Alongside the products it manufactures, Athena has decided to add highly desirable premium brands, leveraging its own distribution network and offering consumers a wide range of solutions. A HISTORY FOCUSED INTO THE FUTURE History is important. It tells us about a company’s identity, its roots and its strength. But for a company that looks to its future, history is above all the story that is yet to be written. A story of innovative projects and new dreams with which it intends to keep growing.

When the show opens, visit Athena at booth 6044


Brown & Watson / Twisted Throttle

Twisted Throttle distributes bolt-on powersports accessories with a focus on lighting, electrical power distribution, luggage, crash protection, and vehicle-specific other touring and travel accessories. Distributed wholesale brands include DENALI Electronics, R&G Racing, Vision X Lighting, DrySpec Luggage, INNOVV, Kaoko Throttle Locks, MRA Windshields, Barkbusters Hand Guards, NoNoise Earplugs, Desert Fox air compressors, HEX Innovate diagnostic tools, Projecta jumpstarters and battery chargers, and more. Our DENALI Electronics division does OE and private-label lighting and electronics development for vehicle manufacturers in many industry segments globally.

When the show opens, visit Twisted Throttle at booth 4125


CLICKnRIDE are universal LED turn signals for Dual-Sport and Adventure bikes. With our innovative click-release system, riders can simply and instantly remove their turn signals when off-road and protect them from being broken off in a fall, a swipe of a tree or other obstacles. CLICKnRIDE solve motorcycle rider’s top 3 concerns – broken turn signals when riding trails or tracks, keeping safe and enjoying a hassle-free ride home after every ride. Tested in rugged Australian terrain and built using premium quality materials and construction. CLICKnRIDE amplify your visibility with Philips high intensity LEDs and our unique 3D ‘cats-eye’ lens for outstanding brightness and performance. The only way to be 100% sure you won’t break your turn signals when riding off-road – CLICKnRIDE.

When the show opens, visit CLICKnRIDE at booth 7099

MIC members will have complimentary access to the conveniently located MIC Business Center, featuring workstations, device charging, printers, meeting rooms, storage, and a lounge with beverages and lunch.

AIMExpo attendees who are not yet MIC members are invited to contact and meet with MIC staff inside the Business Center, Tuesday through Thursday. A wide variety of powersports businesses can join and benefit from MIC membership. And any powersports dealer can join the MIC for only $495 a year. Learn more at the MIC Business Center on the lower level at the Las Vegas Convention center, booth 6007.

Exhibitor Credit and More – Those who are in Las Vegas this week and renew booth space for the 2025 show will receive a $300 per-booth credit with a maximum up to 60 percent of their total dues.

The MIC has a lot to offer members – far-ranging benefits, not only for companies, but for powersports as a whole. With legislative matters, with public land issues, businesses do much better standing together as one powerful industry force.

We support MIC members through regular communication about our tangible membership benefits: advocacy, industry research, market expansion through Ride With Us, as well as our online symposiums that provide professional development opportunities and keen insights on industry trends.