TUCKER POWERSPORTS PARTNERSHIP EXPANDS SHOW’S DEALER TRAINING AND SUPPORT
IRVINE, Calif., June 15, 2021 – The Motorcycle Industry Council’s American International Motorcycle Expo has selected the world famous Las Vegas Convention Center for AIMExpo 2022, scheduled for January 19-21, 2022. Tucker Powersports will co-locate their annual dealer show at the venue, creating the largest and most important powersports industry event in the country.
“AIMExpo 2022 will be the first time our industry gathers together in more than two years, and we are working to make this a can’t miss event for everyone in powersports,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “In the two years since we last met, our industry managed to thrive under the most challenging of circumstances. We are building a show that will help dealers continue this success, no matter what the future holds.”
New for 2022, AIMExpo will be partnering with Tucker Powersports and other industry leaders to create an educational line-up that offers basic and advanced sessions designed to increase dealership profitability, community visibility, and efficiency. Focusing on the business of your business, AIMExpo Dealer Education will help drive door swings by sharing content that speaks community engagement, business management, and best practices for retail operations.
“By continuing to partner with Tucker Powersports, the nation’s premier powersports distributor, both AIMExpo and Tucker will be able to deliver exponential value to dealers and enable them to efficiently connect and conduct business,” said Cinnamon Kernes, vice president marketing and events.
In addition to the combined educational offerings available through AIMExpo and Tucker, nearly 300,000 square feet of adrenaline-filled exhibit space will feature more than 300 of the industry’s top vehicle manufacturers, aftermarket manufacturers, distributors, and service providers showcasing their latest products and services, along with show specials designed to kick-off the powersports industry’s order writing season. Dealers who are customers of Tucker Powersports will enjoy a separate check-in experience, VIP activities, an exclusive lounge on the show floor and much more.
“With COVID pushing us apart for many months, we’re happy that we can help bring dealers together to learn, to experience great products and to reconnect with friends,” said Tucker Powersports President and CEO Marc McAllister. “The powersports industry is all about people joining together to do what they love, and Tucker has always put a high value on building great relationships with our dealers.”
After more than two years since the last AIMExpo, an industry reunion of this scale wouldn’t be complete without networking events celebrating the people and passion that make this industry great. AIMExpo’s opening day will feature a general session focused on the year ahead, market expansion and how the powersports industry can unite for future growth. Following the general session there will be an epic industry party kicking off the 2022 buying season. Finally, after two solid days of education, exhibits, and networking, the show will close out in true Las Vegas style, Johnny Lewis and flat track racing return to AIMExpo for Fast Friday with celebrity, industry, and e-class racing.
To register to attend, participate as an exhibitor or sponsor, book your hotel room, or learn more, visit www.AIMExpoUSA.com.
ABOUT THE MOTORCYCLE INDUSTRY COUNCIL
The Motorcycle Industry Council exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance and investment companies, media companies, and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMIC and at MIC.org.
ABOUT TUCKER POWERSPORTS
Featuring the most powerful portfolio of parts, accessories and apparel brands in the powersports industry, Tucker is the go-to supplier for retailers across the nation. Tucker has been earning the trust of the best dealers in the powersports industry for over 50 years.