New Products, Expanded Dealer Education Offerings, and Four-Wheel Showcase


IRVINE, Calif., June 1, 2022 – After the undeniable success of AIMExpo 2022, the Motorcycle Industry Council’s American International Motorcycle Expo is returning to the world famous Las Vegas Convention Center February 15-17, 2023, and it’s anticipated to be double the size of last year. Tucker Powersports will expand their co-located annual dealer show, helping to continue AIMExpo’s legacy as the most important powersports show in the country.

“Powersports is in the midst of incredible innovation and growth, and AIMExpo 2023 will be at the forefront providing a place for our industry to gather, learn, and strategize about the future,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “The brands showcased on the show floor, including Tucker, are a demonstration of their commitment to work with us to advance our industry.”

Disruptive Thinking, the main-stage education platform launched last year, on the show floor returns with MIC Symposium-inspired content and will headline thought leaders, industry experts, and influencers.  Renowned presenters including Tony Gonzalez and Sam Dantzler of Garage Composites will share content designed to make dealers think outside the box and beyond the doors of their dealerships.

Continuing the focus on “the business of your business,” AIMExpo Dealer Education will also offer classroom-style education off the show floor. These educational sessions will offer core business solutions related to sales and marketing, and topics that drive the day-to-day business of retailers, such as F&I, staff retention, and consumer engagement.

In addition to the expanded educational offerings, the AIMExpo show floor will be more than twice the size it was last year. Attendees will see a stronger focus on new products from the industry’s top manufacturers, including an emphasis on the four-wheel market segment.

“AIMExpo isn’t just motorcycles, it’s all powersports. And with the growth our industry has seen in the SxS, UTV, and ATV segments, we want to showcase the best products our industry has to offer in those categories,” said Andre Albert, MIC director of marketing and events. “Distributors and service providers will also showcase their latest products and services, along with show specials designed to kick-off the powersports industry’s order-writing season.”

In 2023, AIMExpo welcomes back Tucker Powersports with an expanded display presence, dealer VIP activations, and one of the biggest highlights of the show, the AIMExpo Industry Party powered by Tucker.

“Together with AIMExpo, we made the 2022 show a huge success and we are working to deliver an even more powerful event at a time full of potential for our industry,” said Tucker Powersports President and CEO Marc McAllister.

AIMExpo wouldn’t be complete without the Dealer Recharge Zone, located on the show floor. MIC members have access to the MIC Business Center, which offers complimentary meeting rooms, basic business services, a lounge area, and daily beverages, light bites, and lunch.

Celebrity keynote speakers and additional MIC Symposium presenters will be announced in the coming months.  Registration and host hotel reservations will open mid-June.


For more information on the show, visit

For more information on MIC membership, visit


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry.  The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at, and through the weekly MIC RideReport.



Featuring the most powerful portfolio of parts, accessories, apparel, and e-power brands in the powersports industry, Tucker is the go-to supplier for retailers across the nation. Tucker has been earning the trust of the best dealers in the powersports industry for over 50 years.