In partnership with Powersports Business Magazine, AIMExpo presented by Nationwide will offer a series of seminars to attending dealers aimed at providing attendees with the tools and education to bolster their sales and marketing strategies. The first of three educational tracks taking place in the Greater Columbus Convention Center over two days on September 26-27, 2019, the “Sales & Marketing” series of classroom-style presentations sponsored by Torque Group, will allow dealers to hear from influential leaders and gain better insight into the business of the Powersports Industry.

Returning for the seventh year in a row, the Powersports Business Dealer Seminars offer dealers a valuable and experienced roster of speakers, who will provide presentations to help develop your business in almost every way.

For 2019, the Sales & Marketing educational track contains a varied collection of topics crucial to building a thriving business in 2020. It also takes a close look at the consumer habits that will be affecting the industry in the near-future.

Dealers can expect a wide range of marketing-related topics including maintaining a positive online presence, to increasing profitability and performance in a dealership F&I department.

The educational platform at AIMExpo presented by Nationwide is so beneficial to attending dealers as they come away with useful steps to build profitability and reach their sales and marketing objectives that can be implemented in their dealership immediately.

With several speakers originating from industries outside the Powersports segment, many of the issues they have confronted in their respective industries will help provide insight to the Powersports Industry and offer strategies to overcome these hurdles.

Emphasis is has been put on the ever-changing digital marketing space and the relationship it plays with a brand’s reputation. Hailed as the “Modern Day Dale Carnegie,” and one of the world’s leading sales intelligence and digital reputation experts, Sam Richter will share his insight on how everything from an email to a social media post can be be scrutinized by today’s technology-savvy consumer. Attending dealers will be able to join Sam to receive practical, easy-to-implement strategies to avoid embarrassing errors and manage a positive digital reputation for their brand.

“The education seminars are one of the top reasons dealers attend the show. Having access to two days of free education that is relevant to the current market is invaluable,” said Andre Albert, Director, Sales and Marketing, MIC Events. “Each year, those dealers that attend the education tracks leave invigorated and engaged, excited to get back to their dealership and put to use what they have learned.”

The Powersports Dealer Seminars @ AIMExpo presented by Powersports Business will be held during the two trade days on Thursday, September 26 and Friday, September 27, 2019, at the Greater Columbus Convention Center in Columbus, OH.

Dealers attending AIMExpo presented by Nationwide can participate in any of the Powersports Dealer Seminars @ AIMExpo presented by Powersports Business. To download the seminar schedule, please click here

We will highlight the remaining two dealer educational tracks in the coming weeks, including “Powering Profits” and “Leadership.” Full details are also available on the website link above.