AIMExpo, Garage Composites Take Education to the Next Level
IRVINE, Calif., Jan. 9, 2025 — AIMExpo and Garage Composites are again partnering to bring dealers the most comprehensive, forward-looking, actionable education experience in the powersports industry, February 5-6, on the Disruptive Thinking Stage and the Dealer Excellence Stage in Las Vegas. This year, there will be an added element: Dealers will be invited to share their concerns, insights, and ideas on stage with the expert panelists.
“Getting people together to learn and share ideas is a core part of what we do and key to business success. Garage Composites is excited to share our expertise and knowledge with AIMExpo attendees in February,” said Tony Gonzalez, CEO of Garage Composites.
To kick off Disruptive Thinking, Sam Dantzler and Tony Gonzalez, Garage Composites founders, will lead “Promote & Protect: Your business, Your Industry,” a discussion with top Garage Composites trainers Jordon Schoolmeester and Jolene Krizan that will set the theme of your education experience at AIMExpo. With decades of combined experience working with 20 Groups and the best dealers in the industry, the Garage Composites team will share an overview of industry trends, discuss the status of the industry, and more importantly, where the industry is headed. To further engage dealers and disrupt everyday thinking, this panel discussion, with its open format, will invite the audience to bring their own questions, insights, concerns, and ideas to the stage. The Garage Composites team will be waiting.
Garage Composites will then continue with more in-depth learning sessions on the Dealer Excellence Stage. Backed by comprehensive data gathered through their 20 Group leadership, there will be four presentations that will provide actionable takeaways with proven results that dealerships can implement immediately.
“Successful business experts say it all comes down to the people, the process, and the product,” said Sam Dantzler, President of Garage Composites. “Powersports already has incredible products. The Garage Composites team will be at AIMExpo to share our best practices for processes and some new ways to think about how to engage the people — staff and customers.”
Dantzler and Gonzalez will also be hosting live Garagecast podcasts throughout the show at the AIMExpo Starting Line, and attendees are encouraged to stop by and say hello.
Register for AIMExpo today to take part in this amazing opportunity. As always, dealer registration is free.
Wednesday, February 5
Jolene Krizan, Director of Dealer Development
Title: Breaking the Cycle: The Impact of Skipping Daily Processes
Description: In today’s fast-paced market, dealerships face mounting pressure to stay competitive, meet goals, and keep customers satisfied. However, a troubling trend stays consistent: Inconsistency! We are always making excuses for skipping the vital daily processes and using excuses like “we are too busy” or “we are short staffed” to justify cutting corners. It’s time to stop putting off what we know works and commit to excellence every day.
Takeaways:
- Explore the importance of sticking to established processes or routines. Whether it’s following up with leads, ensuring proper inventory, or executing customer service protocols.
- Krizan will also highlight the cost of skipping these processes: lost opportunities, missed sales, frustrated customers, and damaged reputations.
- Break free from the excuse-driven mentality, emphasizing accountability, time management, and the power of smaller, consistent actions.
Title: Capitalizing on Every Customer in the Parts Department
Description: Maximize your SALES opportunity by utilizing a sales process and best practices for every individual customer. Yes, I said SALES. Focus on selling to benefit the customer and the department’s profitability. Having a structured sales process in the parts department is crucial. We will take a detailed look at a couple of steps of the sales process and give ideas on how to improve. Then, we’ll finish with parts department metrics to watch for that will drive the team’s success.
Takeaways:
- An easy-to-use system to better upsell and add on for every rider and driver at your parts counter.
- Switch to understanding the benefits of a structured sales process.
- Metrics to score the parts teams’ progress.
Sam Dantzler, President, Garage Composites
Title: Look Inside
Description: In the spirit of promoting the business, everyone talks about new riders, but few understand the true value of a lead. In this session, Dantzler will explore the value of a lead, digital or otherwise. He will give quantifiable data as to how many people try to enter our sport, only to get dissuaded by poor dealer experiences, lack of follow-up, or not letting the customer shop how they want to. The leads are already there. The new riders are already there. Dealers just need to look within what’s already engaging with your dealership.
Takeaways:
- Quantify how many new customers dealers are walking away from.
- Quantify how many dollars dealers are walking away from.
- Embrace the new customer omni-channel experience and remove friction for first-time buyers.
Title: How to Use Videos to Maximize Your Opportunities
Description: The shopping environment that human beings operate in has changed drastically over the past four years. The demand for instant answers, immediate gratification, and more than an analog experience demands that dealerships use the newest, most modern tools available. Learn how to use videos as your primary means of communication with your customers and how to separate yourself from your competition.
Takeaways:
- Understand why you should be using videos to follow up.
- Identify key technologies to make the process easy.
- Learn the four must-haves for a successful video.
