AIMExpo Hosts First-Ever Panel Event – Last Year Was Great, This Year Could Be Legendary


IRVINE, CALIF., Jan. 6, 2022  – On Wednesday, January 19 at 10:00 am, AIMExpo attendees will witness – for the first time – four of the most highly respected Powersports experts sharing powerful insights and answering dealers’ most pressing business questions, all from the same stage.
Experts include Garage Composites inimitable CEO Tony Gonzalez; from the highly respected Spader group, the talented Pat Kennedy; and anchoring the group, fourth-generation retailer Gart Sutton with over 42 years of Powersports experience.

Moderating the panel will be longtime Harley-Davidson industry consultant and award-winning Dealernews columnist Mark Rodgers. “If you would have asked me last year if we would ever see this group together on one stage, I would have said ‘no way.’”

Rodgers continues, “But AIMExpo has pulled it off. Now, dealers will be exposed to profit-exploding insights like talent acquisition, digital retailing, navigating inventory challenges, and of course, thriving in a post-COVID world … from the best in the business.”

“What’s important to understand is these guys lead the top 20 Powersports groups in the nation. If there’s a Powersports dealership issue, these guys have seen it and know how to deal with it. And most importantly, their insights are data-driven, so their insights are provable.”

Rodgers concludes, “There may never again be this sort of concentrated industry brainpower assembled. For AIMExpo attendees, this may be the most important 90 minutes of your year.”

This panel is the latest addition to AIMExpo’s education platform, DISRUPTIVE THINKING. Two electrification panels were announced in December, and dirt racing legend Ricky Carmichael, the GOAT, was added as Thursday’s keynote speaker. To register to attend and learn more about the Powersports industry’s premier tradeshow, go to

Register to attend AIMExpo.