The MIC Gas Tank Competition is a mentorship program, open to individuals and groups, women and men, anyone with a new product or service idea. Gas Tank is specific to the Powersports industry. Selected entrants are paired with an industry mentor, who offers coaching and advice on developing a business plan. Participants compete for a chance to pitch live in front of influential industry business leaders and exhibit at AIMExpo.
Since AIMExpo has been postponed due to COVID 19, the 2020 finalists will present their business plans online January 22. They will also be exhibiting at the 2022 AIMExpo.
A panel of industry judges will decide first place, second place and runner up positions.
Gas Tank Finalists / Mentors:
- Brake Free Technologies – WINNER
Finalist: Alex Arkhangelskiy
Mentor: Jayson Wickenkamp,
Brake Free Technologies designs and manufactures innovative safety products. We are a team of riders that share a love of the sport and a desire to bridge the gap between safety and style. We are passionate about creating truly beautiful and functional products for the sport we love.
Our first product is Brake Free—an ultra-bright smart LED brake light that instantly improves a motorcycle’s visibility. It mounts on the back of the helmet you already own and its sensors work automatically to let others know whenever you slow down braking, engine braking, or downshifting. No need for a wired installation or connected apps. Brake Free is brighter and more accurate than anything on the market. Brake Free is simply a smarter way to be seen. We have a patented brake detection technology that we want to use in other safety products and build partnerships with OEMs and gear manufacturers to add our technology into their products, such as smart helmets, gear, luggage, and more. We have plans to develop products for adjacent bicycle, electric bike/skateboard/scooter markets as well. Brake Free is just the beginning.
Finalist: Sean Rucker
Mentor: Tracy Motz,
Sportbike Chic wants to clothe motorcycle enthusiasts in safety gear, regardless of size. We’re here to fill the gap in what’s available to our women riders. Our jeans, for example, are designed for slender women to plus size and full-size women. Even the accessories, like our patented Sportbike Chic motorcycle Tank Purse™ line give our riders more of a stylish, yet very functional flare. While the name has its origins from a sportbike enthusiast, coverage is coverage. Our products are great for sportbikes or cruisers.
Finalist: Bill Lawson
Mentor: Jim Kirkland
The Lawson All Terrain Motorcycle (ATM) provides the freedom to go farther with very low impact to the environment. We plan to manufacture and sell a full power, full time, all-wheel drive (AWD) motorcycle specifically designed for the average rider to easily traverse difficult terrain and to have a very low impact on the terrain.
Finalist: Steve Harter
Mentor: Gary Gustafson
Hare Motorcycles is an energetic startup with the goal of providing accessible personalized electric motorcycles.
Finalist: Jon DelVecchio
Mentor: Walt Fulton
Street Skills LLC has a creative solution to solve the problem of unskilled motorcyclists. Its unique Cornering Confidence online course has the potential to provide underserved motorcyclists with the skills necessary for success. The Cornering Confidence online course is an interactive self-paced learning experience designed to increase motorcycling skills in a short period of time. The course is available on any digital device, at any time and place the student chooses and at a reasonable price.
Gas Tank Judges:
- Bob Althoff, Owner, A.D. Farrow Co. Harley-Davidson Family of Dealerships, owner Dealernews, MIC Dealer Advisory Council Chair
- Kim Harrison, general manager at Coleman Powersports and MIC Dealer Advisory Council Member
- Nicole Allen, Country Manager, USA, Motorcycle Division, Akrapovic and MIC Board member