IRVINE, Calif., October. 12, 2022 — The Motorcycle Industry Council’s American International Motorcycle Expo is expanding the powersports trade show experience with its largest-ever E-Bike Pavilion and indoor demo course dedicated to this fast-growing market, with powerhouses Bakcou, Recon Power Bikes, and Surron Canada/USA among exhibitors.

“With nearly 2,000 dealers from around the country in one place, this is the perfect opportunity for e-bike manufacturers to showcase their products and make the right connections,” said Andre Albert, director, marketing and events at AIMExpo. “And dealers or retailers considering adding e-bikes to your sales floor, this is where you want to be to try the products, ask the questions, and get the information you need to grow your business.”

“AIMExpo is a must-attend event for Surron as we grow our operations and dealer network in North America,” said Graeme Jones, director of marketing, Surron Canada/USA. “One of the biggest draws for us is the convenience of networking with dealers, industry, and media all in one place. The floor is always buzzing with positive energy, and the ability to offer demo rides will allow potential new dealers, partners, and customers to feel our product in the truest sense. We can’t wait.”

The e-bike market is estimated to grow from $49.7 billion in 2022 to $80.6 billion by 2027, according to market research platform MarketsandMarkets, and AIMExpo’s E-Bike Pavilion brings new focus to this flourishing segment to the powersports industry. E-bikes are unique in that they appeal to two customer bases and bring them together: consumers from traditional motorcycle and scooter markets, and traditional bicycle consumers. E-bikes also help riders explore new options for commuting, recreation, transportation, and mobility.