AIMExpo 2024 – The Doors are Opening

Tuesday, February 6 – The Doors are Opening

The Move-in is Done and Business Begins

Today at AIMExpo (Tuesday)

Directions, Dates, and Times

Wednesday at AIMExpo (Tomorrow)

Show Features

New Product Showcase

The MIC Business Center

MIC Member Benefits

Exhibitor Registration: 8 am to 5 pm
South Hall Lobby

Dealer Badge Pick-Up and On-Site Registration: 8 am to 5 pm
South Hall Lobby

MIC Business Center and AIMExpo Sales Office: 8 am to 5 pm
Booth 6007

Exhibit Hall Open: 9 am to 5 pm
South Hall Lower Level

Media Center Open: 9 am to 5 pm
Booth 1001

Motorcycle & Powersports News and AIMExpo are partnering to bring the most engaging and actionable education sessions yet to the Disruptive Thinking stage. Key subjects will include training and talent; finance and insurance; parts, garments, and accessories; and marketing.

The Disruptive Thinking education series, free for all AIMExpo attendees, will run all three days on the show floor at the Las Vegas Convention Center.

The AIMExpo Keynote Speakers:
David Savlowitz and Michael Ponton
Unleashing “Blue Ocean” Success

David Savlowitz and Michael Ponton of Competitive Analytics will deliver the keynote address, “Navigating New Horizons: Unleashing Success with Blue Ocean Strategy.” You will learn how to find sustainable, long-term growth in uncovering untapped consumers, beginning at 5:30 pm on the Disruptive Thinking stage.

“The transformative power of blue ocean strategy is essential for achieving unparalleled success,” Savlowitz said. “Currently, many industries and businesses operate in ‘red oceans,’ where merciless competition turns the ocean blood red. But ‘blue oceans’ have vast, uncharted possibilities that can lead to profits and opportunities for all. In a rapidly evolving economic and business landscape, the need for innovation and differentiation has never been more crucial. AIMExpo brings competitors and colleagues together under one roof at one time with a singular goal of continuous improvement to move the industry forward – we do this together.”

New products are what drive our industry. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with our New Product Host.

All dealers and media are encouraged to attend the presentations scheduled for every day of the show. This is the schedule for today, the first of three days of new product presentations.

The AIMExpo Industry Party powered by Turn 14 Distribution is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard-working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love. Today from 6 to 8 pm.

Our industry thrives on competition and is built on having a good time – the SUPER73 Industry E-Bike Throwdown is going to be the perfect combination for all-out fun. Dealers, exhibitors, media, and industry leaders will all be racing for industry-wide bragging rights in the final race.

The Throwdown will take place on the AIMExpo indoor e-bike track starting at 7 pm tonight. It will consist of four classes: Dealers, Exhibitors, Media, and a surprise class. Each class will race in brackets with the top rider in each race advancing to the next round, ultimately competing in a winner-take-all Throwdown. To help ensure an equal playing field, the e-bikes will be provided. Competitors will need to wear appropriate gear, including helmets.

All MIC members are invited to join us at noon in the MIC Business Center for today’s free Lunch & Learn. It’s located on the lower level of the South Hall at the Las Vegas Convention Center, booth 6007.

Key MIC staff and association partners will share information on important powersports industry topics and talk about valuable benefits that can lead to stronger sales—and frequently these are benefits members may not even know about. Complimentary lunch will be served.

Today will feature Scott Schloegel, MIC senior vice president in the Government Relations Office. Schloegel will outline recent legislative victories for the industry – especially ones that have protected your business – and current outreach being done to raise the profile of our industry with elected officials. He’ll also highlight governmental and regulatory headwinds you need to know about, including issues with Consumer Product Safety Commission regulations and public land access. And he’ll emphasize the need for members to be in Washington for the MIC Capitol Hill Fly-In, scheduled for April 29-30.

The MIC’s Scott Schloegel and Michigan Senator Gary Peters.

The MIC battles legislation and regulation that can be harmful to the entire industry, and helps connect members with their own state politicians so they can better understand their business challenges.

Schloegel will be joined by Tim Calhoun, president of sales and marketing, Rawrr, Inc., MIC board member, and MIC Aftermarket Committee chair, speaking about the importance of member involvement and feedback for the MIC staff.

“In the past three years, the MIC has made huge strides with data,” Calhoun said – and at the Lunch & Learn he’ll stress how members can better harness this information, and how the MIC has made it easier to understand. “The MIC is delivering more data and made it simpler for our members to use.”

Also on-hand at the MIC Business Center is Buckner Nesheim, director of MIC Research and Statistics. For much of AIMExpo, Nesheim and his team will be there to answer questions and help turn data that every MIC member has access to into useful information – whether they’re a small shop or an OEM. There’s tremendous value in the MIC’s cross-industry, cross-segment information, not just on sales, but on registration of nearly every make and type of powersports product. This is proprietary and granular. Plus, Nesheim can teach members about important trends in the industry.

“Motorcycle sales are a leading indicator of consumer sentiment, and we have data on the aftermarket as well as on various segments,” Nesheim said. “My team and I can field questions about the MIC’s 2024 Motorcycle Statistical Annual, too, and how its findings can apply to any powersports business.”

– Click Here For the Online Floor Plan –Las Vegas Convention Center
South Hall Lower Level

3150 Paradise Road
Las Vegas 89109

– Directions – 


Powered by Transax Digital Retail, the Dealer Tech Zone will be centrally located on the show floor, where attendees can take a comfortable time-out, charge devices, and network at the show. Open 9 am to 5 pm.

The e-bike market is growing fast. This additional category within powersports is set to grow from $49.7 billion in 2022 to $80.6 billion by 2027. To help support this growth and integration into the powersports industry, AIMExpo will have two indoor e-bike demo tracks: one for Turn 14 Distribution brands and one for additional participating companies. Demos open 9 am to 5 pm.

The custom segment of motorcycling is more popular than ever and an influential category within the industry. The 2 Wheel Custom Showcase will highlight 10 of the country’s best custom builders showing off their latest custom builds curated by Kevin Dunworth of Dunworth Machines. Brian Buttera, David Chang, Larry Curik, Tim Dixon, Kacey Elkins, Oliver Jones, Roy Martin, Mark Rabideau, Anthony Robinson, and Paul Wideman will showcase their talents and diversity of style. Open 9 am to 5 pm.

The 4 Wheel Showcase is dedicated to showing the progression of ATVs and side-by-sides with curated units provided by the industry’s leading manufacturers. As this category grows, more and more OEMs and aftermarket companies are building vehicles and parts to cater to four-wheel customers. Here you’ll find unique vehicles built to satisfy the ever evolving four-wheel customer. Open 9 am to 5 pm.


A Special Promotion for Dealers at AIMExpo

Come view all of our latest e-bikes and drive units, and celebrate over 30 years of electric bicycle innovation from Yamaha Power Assist Bicycles. Sign-up to become a dealer at AIMExpo today, and receive a FREE YDX-MORO 07 Special Edition model with your opening order! Join us at the booth at 2 pm each day for our Afternoon Recharge event with coffee, cookies and conversations about all the great dealer programs from Yamaha Bicycles.

We invite you to come view all of our latest e-bikes and drive units, and learn more about the Yamaha Power Assist Bicycles exclusive program for social media content collaboration. Promoboxx is a robust platform that enables you to utilize and customize engaging social media content with little effort and no cost to you. The Yamaha Bicycles team has designed and built informational, promotional and inspirational content to boost your social media game to the next level.

The Yamaha Power Assist Bicycles eCommerce Platform was designed with your success in mind. By participating in our eBike Unit Ecommerce Program, you will be the seller of record and an integral part of the process. This means that you will not only have access to a cutting-edge sales channel, but you will also directly benefit from the sales transactions made through our platform.

In 2024, Yamaha Power Assist Bicycles joined Yamaha University to be our exclusive platform for dealer training. Access hours of Yamaha training videos and certification programs and enjoy streamlined access to Yamaha online dealer services. Connect with Yamaha Bicycles staff at AIMExpo for a special overview of all our latest models and dealer programs!

Visit Yamaha Bicycles at booth 3023 and at the E-Bike Demo Track 

Flying Eyes Optics

We are on a mission to provide the world’s most comfortable eyewear. Our patented micro-thin temple design and flexible frames provide incredible comfort while wearing a headset or helmet. Plus, our polycarbonate lenses are shatterproof and provide 100% UV protection for better visibility and clarity when needed most. Flying Eyes Optics is revolutionizing the level of comfort in eyewear. We are out to change the expectation of how eyewear should feel on your face and under your head & ear protection. Flying Eyes are perfect for pilots, motorcyclists, and anyone else who wears a helmet or headset!

Visit Flying Eyes Optics at booth 9038

No-Mar Tire Changers, Lifts, and Accessories

We make tire changers and tools that don’t scratch your wheels! Stop by the vendor area to see the world’s fastest and safest tire changer. Starting at only $465 you can’t afford not to have one! From stock to carbon fiber to high luster chrome nothing compares when it comes to protecting your investment. Free DVDs, demos, and a complete selection of tire changing and motorcycle accessories available. No-Mar! Made in the USA, guaranteed for life!

Visit No-Mar at booth 3066


We are Ryvid. Founded by enthusiasts, engineered by innovators, and designed by aerospace industry gearheads, Ryvid was formed by a mission to enable more sustainable and enjoyable personal mobility. The company name was derived by the merging of rhythm and avid, elements of motion and emotion that define the experience of using our products.

Visit Ryvid at booth 5167


Rabaconda, the leader in motorcycle tire changing tools, serves both consumers and dealers in the powersports industry compact and portable motorcycle tire changers and accessories. Known for their success with their Dirt Bike Tire Changer and now extremely popular Street Bike Tire Changer, Rabaconda is pleased to launch their all-new Mini Tire Changer, designed specifically for smaller motorcycles, at the 2024 AIMExpo! Stop by the Rabaconda booth to learn more on the all-new Mini Tire Changer and discover opportunities for BOTH new and existing Rabaconda dealers with the Rabaconda line of tire changing tools and accessories.

Visit Rabaconda at booth 2081


MIC members will have complimentary access to the conveniently located MIC Business Center, featuring workstations, device charging, printers, meeting rooms, storage, and a lounge with beverages and lunch.

AIMExpo attendees who are not yet MIC members are invited to contact and meet with MIC staff inside the Business Center, Tuesday through Thursday. A wide variety of powersports businesses can join and benefit from MIC membership. And any powersports dealer can join the MIC for only $495 a year. Learn more at the MIC Business Center on the lower level at the Las Vegas Convention center, booth 6007.

Exhibitor Credit and More – Those who are in Las Vegas this week and renew booth space for the 2025 show will receive a $300 per-booth credit with a maximum up to 60 percent of their total dues.

The MIC has a lot to offer members – far-ranging benefits, not only for companies, but for powersports as a whole. With legislative matters, with public land issues, businesses do much better standing together as one powerful industry force.

We support MIC members through regular communication about our tangible membership benefits: advocacy, industry research, market expansion through Ride With Us, as well as our online symposiums that provide professional development opportunities and keen insights on industry trends.