Tuesday, February 14 – AIMExpo Eve

The Schedule, the Show Floor, and More

About the Show
Tuesday at AIMExpo
Key Dates and Times
Tomorrow, Wednesday at AIMExpo

New Product Central Wednesday Schedule
Selected New Product Brands
Don’t Miss Show Features
Exhibitor Portal Log-In
Floor Plan and Exhibitor List
The MIC Business Center
MIC Member Benefits

Get Ready, Get Set

It’s just hours away. The doors will open for North America’s largest motorcycle and powersports trade show with international reach. They’ll open for dealers, company representatives, industry professionals, and media.

What’s Inside and What’s Ahead?

  • More than 325 exhibitors spanning the industry.
  • Thousands of 2023 products on display.
  • More than 250,000 square feet of floor space inside the Las Vegas Convention Center, one of the largest in the world.
  • Nine DISRUPTIVE THINKING: MIC Symposium education sessions across three days, examining big issues, challenges, and opportunities for the powersports industry.
  • Nine Dealer Excellence classroom sessions with the latest on ever-changing best-business practices for powersports retailers.
  • An AIMExpo opening session focused on the year ahead, market expansion, and how powersports businesses can unite for future growth.
  • A keynote address from NHRA superstar Angelle Sampey.
  • The Dealer Recharge Zone, powered by SP Connect, where dealers are welcome to recharge and refresh anytime during show hours.
  • Wednesday’s famed industry party powered by Tucker.
  • The Dealernews Top 100 Dealer Awards and Thursday’s Dealernews Dealer Salute, honoring the Top 25 Dealers of All Time.

Three packed days of pure powersports, ready for business, loaded with valuable education and insights, all in one place at one time, to reconnect and make new alliances.

Registration and Move-In

Exhibitor Registration: 8 am to 7 pm – Lobby, South Hall

Exhibitor Move-In: 8 am to 6 pm – South Hall Upper Level

The MIC Aftermarket Member Summit: 11:30 am to 6:30 pm – South Hall, upper level, room 229. For those who have already registered, it will start with lunch and end with an evening reception. Aftermarket leaders and influencers will gather for an afternoon of networking and thought-provoking conversation about our industry’s most important issues.

Early Bird Badge Pick-Up for Attendees: 4 to 8 pm – Lobby, South Hall

Click Here for Daily Details on the Week’s Schedule

Wednesday Show Hours: 9 am to 5 pm

10 am – State of the Industry with the MIC Board of Directors
Disruptive Thinking Main Stage

Noon – Media Lunch with Suzuki
New Product Central Stage

5:15 pm – Opening Session and Keynote Speaker Angelle Sampey
Disruptive Thinking Main Stage

6 pm to 8 pm – Industry Party Powered by Tucker
By the Disruptive Thinking Main Stage

Thursday Show Hours: 9 am to 5 pm

8:15 to 9 am – MIC Welcome Breakfast
MIC Business Center, booth 100

11 am – Distributor Panel with Parts Unlimited / Drag Specialties,
Tucker Powersports, and Western Powersports
Disruptive Thinking Main Stage

Noon – Media Lunch with the Pediatric Brain Tumor Foundation
and Ride for Kids
New Product Central Stage

5 pm to 7 pm – AIMExpo Dealer Salute presented by Dealernews
Disruptive Thinking Main Stage

Friday Show Hours: 9 am to 2 pm

Tomorrow, Wednesday, will see the start of three days of highly valuable on-stage and in-classroom presentations and education sessions.

Disruptive Thinking: MIC Symposium talks will be on the big stage on the show floor.

Dealer Excellence classroom sessions will dive into the latest on ever-changing best-business practices for powersports retailers.

Also tomorrow: the AIMExpo keynote address and the AIMExpo Industry Party Powered by Tucker, both on the show floor.

Tomorrow’s speakers include the MIC Board of Directors, Jonathan Aguero of BlackPurl, Paige Buoma of Trader Interactive, Jared Burt of HeroHub, Jason Nierman of Rollick, Lou Pedler of ZiiDMS, MIC President and CEO Erik PritchardIan Riley of Fredericktown Yamaha, David Savlowitz and Michael Ponton of Competitive Analytics, Brett Smith of We Went Fast, Jim Woodruff of National Powersport Auctions, and representatives from MassMedia.

Tomorrow’s AIMExpo keynote speaker is Angelle Sampey, an NHRA Pro Stock Motorcycle legend. A three-time champion and the only female title-winner ever in the class. More victories than any other woman in NHRA history. Her story is all about drive and determination, an inspiration for anyone in powersports.

Angelle Sampey is scheduled for 5:15 pm on the main stage of the show floor.

Presenting Wednesday 9 to 10 am in booths 5110, 5104, and 3111


KTM will be the first new product presenter, at its own booths, right when the show opens on Wednesday. Every single KTM showcases the purity of the design and uncompromising function that defines the READY TO RACE mentality. Central to motorcycling is performance. With pupils dilated, pulse elevated, and mind at its most alert, performance induces an intense hyper-reality. This is why performance is the very foundation of KTM’s philosophy. Adventure is a hunger to explore and for KTM, adventure represents a true test of skill, character, resourcefulness, and survival. Extreme circumstances expose weakness, highlight strength, and reveal the extraordinary. Building extreme motorcycles guarantees that every KTM ignites intense emotions and delivers pure thrills. KTM will be exhibiting at AIMExpo along with the HusqvarnaGASGAS, and MV Agusta brands.

When the show opens, visit KTM, GASGAS, Husqvarna, and MV Agusta at booths 5110, 5104, and 3111.

Presenting Wednesday 10:30 am at New Product Central

EyeLights Head-Up Display

Compatible with most helmets on the market, EyeRide from EyeLights is a new-generation head-up display that simplifies your rides by displaying your maps, calls, and songs in your helmet using the latest colorful, bright, and smallest OLED HD screen. EyeRide is an all-in-one device that combines a head-up display, GPS, a hands-free kit, and voice command to keep your attention on the road ahead. Getting where you need to go while enjoying your ride has never been easier.

When the show opens, visit EyeLights at booth 8074.

Presenting Wednesday 10:45 am at New Product Central

Moto Morini

Moto Morini, founded in 1937, has long been a symbol of Italian innovation and performance and will feature three models at AIMExpo. The X-CAPE is a performance focused, durable adventure bike for the go-anywhere, passionate rider. The STR SEIEMMEZZO, with inspiring design and advanced technology, aims to create a coherent blend of high quality, elegance, and power for the naked-bike rider. The SCR version of the SEIEMMEZZO is a stylish, exquisitely designed, ride-anywhere motorcycle with incredible details and advanced technology.

When the show opens, visit Moto Morini at booth 2031.

Presenting Wednesday at noon at New Product Central


Suzuki will return to the AIMExpo show floor with the U.S. debut of its all-new 2023 Suzuki GSX-8S and V-STROM 800DE line. Through Suzuki’s engineering excellence, both motorcycles are new from the ground up, featuring a brand new parallel-twin 776cc engine, and making them serious competitors in their respective classes. Joining those new middleweight motorcycles in their debut will be the thoroughly refined 2023 V-STROM 1050 line. The AIMExpo show floor will also feature the multi award-winning GSX-S1000GT+ high-performance sport tourer and the Hayabusa, Suzuki’s legendary hyper-performance sportbike.

When the show opens, visit Suzuki at booth 7030.

Presenting Wednesday 1:30 pm at New Product Central

Greenger Powersports

Serving the next generation of powersports enthusiasts, Greenger Powersports is rolling out the Saddleback electric balance bike at AIMExpo and the company produces the first electric motorcycle to bear the CRF name. A Southern California-based distributor of reliable electric powersports products that are safe, fun, and exhilarating to ride, Greenger owns over 20 technical patents, including those for its battery, motor, and controller.

When the show opens, visit Greener at booth 1074.

Presenting Wednesday 2:45 pm at New Product Central


QuietKat’s heavy-duty electric mountain bikes are designed for non-obtrusive access to the deep woods for hunting, fishing, camping, and exploring. QuietKat was founded in 2012 by twin brothers Jake and Justin Roach in Eagle, Colorado, with a mission to design a better way to access the backcountry for hunters and anglers while replacing traditional ATVs and combustion-powered vehicles that were prohibited, too noisy, or simply didn’t fit on narrow trails.

When the show opens, visit QuietKat at booth 2082.

– Click Here For the Online Map and Exhibitor List – 

Las Vegas Convention Center
South Hall Upper Level

3150 Paradise Road
Las Vegas 89109
– Directions –

Exclusive AIMExpo Benefit for MIC Members Only

MIC members are invited to enjoy exclusive, complimentary benefits inside the MIC Business Center. On Tuesday it will be for AIMExpo-exhibiting members only. Wednesday through Friday it will be open for all MIC members. And that includes breakfast and lunch.

Amenities in the members-only MIC Business Center include: workstations with charging capabilities, a lounge area for breaks, laptop and printer access, private meeting rooms for up to eight people, and secure luggage storage.

There are also complimentary beverages and coffee Tuesday afternoon through Friday, complimentary lunch Wednesday through Friday, plus MIC and AIMExpo staff on-hand to answer questions.

Please note that lunch and meeting rooms are on a first-come, first-serve basis and there is a two-hour max each day, per company, for the rooms.

The MIC Business Center is on the South Hall Upper Level at the Las Vegas Convention center, booth 100.

MIC Business Center Hours
Tuesday: 10 am to 4 pm
Wednesday: 8 am to 5 pm
Thursday: 8 am to 5 pm
Friday: 8 am to 2 pm

AIMExpo Exhibitor Credit and Much More

The MIC has a lot to offer members – far-ranging benefits, not only for companies, but for powersports as a whole. With legislative matters, with public land issues, businesses do much better standing together as one powerful industry force.

We support MIC members through regular communication about our tangible membership benefits: advocacy, industry research, market expansion through Ride With Us, as well as our monthly symposiums that provide professional development opportunities and keen insights on industry trends.

Plus, MIC members earn a $200 credit per 10′ x 10′ of AIMExpo floor space, with a maximum up to 50 percent of total annual MIC dues.

AIMExpo attendees who are not yet MIC members are invited to contact and meet with MIC staff inside the Business Center, Tuesday through Friday. A wide variety of powersports businesses can join and benefit from MIC membership. And any powersports dealer can join the MIC for only $495 a year. Learn more at the MIC Business Center on the South Hall Upper Level at the Las Vegas Convention center, booth 100.