2025 AIMExpo Disruptive Thinking Videos
The AIMExpo Disruptive Thinking education platform is designed to help dealers approach their business from different perspectives, bringing together current industry need-to-know content with broad, high-level topics that impact all aspects of business and life. Disruptive Thinking features keynotes, panels packed with industry powerhouses, and more, covering vital topics facing powersports today and opportunities that lay ahead.
Kickoff Session
Sam Dantzler and Tony Gonzalez, founders of Garage Composites, lead a discussion with top Garage Composites trainers Jordon Schoolmeester and Jolene Krizan, setting the theme of the education experience at AIMExpo. With decades of combined experience working with 20 Groups and the best dealers in the industry, the Garage Composites team share an overview of industry trends, discuss the status of the industry, and more importantly, where the industry is headed.
Navigating the New Political Landscape
Scott Schloegel, who leads the MIC’s government relations team, talks through what’s on the horizon as the U.S. ushers in a new administration and how certain policies and proposals can impact your business. He covers the MIC’s latest actions to protect the $48 billion powersports industry from unfair legislation and how the MIC has led efforts to keep public lands open to OHV enthusiasts. Joining Schloegel is Ambreen Tariq, Senior Program Director at the Outdoor Recreation Roundtable, discussing the economic impact of the growing outdoor recreation industry, the impact of the new EXPLORE Act law, and how it affects the powersports industry.
Competitors and Community
Our industry has some of the fiercest competition imaginable — on the track, in the dirt, and in business. In Denver, Colorado, the competition is housed on one block, “Octane Alley.” It’s where Erico Motorsports, a multi-line franchised dealer with an incredible showroom carrying a wide range of gear and accessories is found, and where RevZilla, an online motorcycle gear and accessories retailer, has a brick-and-mortar storefront. It’s also where motorcycle gear and apparel manufacturer REV’IT! has opened its flagship (and only) store in the U.S. These three brands recognized that the opportunity to create a community far outweighed any pitfalls that may come with having your competitor as your neighbor. These panelists explain what it means to complement the competition and how it ultimately helps not just your business grow, but our entire industry. They also discuss the pitfalls and how to avoid and overcome them. Be inspired to look at your competition differently and create a better experience and environment that will deliver new, loyal customers to your doorstep.
Market Expansion
Having the right products, bringing down barriers, and creating a welcoming space are key to growing the market. But how is that done? When iconic, historied brands Moto Morini and Royal Enfield reentered the North American market, they also redefined expectations of entry-level motorcycles and who those motorcycles are built for. But it wasn’t just about building new bikes. The brands took a holistic view of the new-rider marketplace and created strategies that contributed significantly to bringing the moto-curious into our community. Come learn how Moto Morini, Royal Enfield, and Malcolm Smith Motorsports created a new space for new riders, and how their open, welcoming approach helped bring down barriers of entry for new customers.
Deciphering Demand Trends
Strap on your helmet and get ready for an adventurous ride into the world of predictive analytics. Through the lens of historical trends, current market shifts, and future trajectories, we will explore powersports sales, pricing indices, and their interplay with the broader economy. Discover how the roaring engines of powersports mirror pivotal moments in economic history, from boom cycles that fueled growth to downturns that tested resilience. Explore insightful analogies to industry market behaviors as well as metaphors to dynamic pricing strategies that will help uncover “Stories Behind Powersports Data.”
Sell More With Less
Proper sales training can teach effective communication, customer relationship-building, and persuasive selling techniques that can increase customer satisfaction and loyalty. The powersports market is highly competitive, especially when it comes to finding well-trained sales professionals. Fostering an environment that promotes proper training/education at your dealership will lead to more closed deals and generate repeat business. Ultimately, strong sales training enhances the overall customer experience, fosters trust, and contributes to long-term business growth. This session assists dealers in maximizing their resources and efficiency, particularly when budgets or time are limited. Discover how to create smarter strategies, focusing on high-impact activities that generate the most value with minimal effort.
2025 AIMExpo Open Mic Videos
Open Mic was created to allow the industry to connect in a way that has never been offered before. The presenters had full control to determine the subject, content, and own the conversation. New for 2025, AIMExpo’s Open Mic was held on the Disruptive Thinking stage and covered topics from Dealers uniting for a stronger industry, Exotic bike builds to Founders telling their story of building a brand.