Major OEMs Make ‘Early Decision’ for AIMExpo 2025
IRVINE, Calif., July 23, 2024 — Excitement for AIMExpo 2025 has started early as major powersports manufacturers continue to pack the show floor. More than 15 OEMs have committed including Honda, Kawasaki, KTM, Moto Morini, Piaggio Group, Royal Enfield, Segway, Suzuki, Triumph, and Yamaha, and the momentum isn’t slowing. AIMExpo 2025 will be at the Las Vegas Convention Center, February 5-7.
“We’ve had more manufacturers commit to the 2025 show, earlier than ever before,” said Cinnamon Kernes, Vice President of Market Expansion and Events at the Motorcycle Industry Council. “And attendees — OEMs, dealers, aftermarket manufacturers, service providers — have been telling us how valuable it has been for them to start their sales season at North America’s premier powersports tradeshow. From new products and models that get to be examined up close; to insights gained through our symposiums and powerful education program; to the invaluable media exposure from TV, magazines, social influencers and more; and to the face-to-face connections and business meetings conducted at the show, AIMExpo has become a crucial part of their yearly business plan.”
With early commitments to AIMExpo from nearly 250 exhibitors, including four major distributors, the show floor will be expanding for AIMExpo 2025, covering over 300,000 square feet of space at the Las Vegas Convention Center.
“AIMExpo is the once-a-year, must-attend event for the powersports industry,” said John Hinz, President, KTM North America. It’s important that we come together to benchmark the business, discuss industry challenges, learn from each other, and align on strategic decisions that positively impact the future. AIMExpo provides a great opportunity to connect and discuss business with our dealers, showcase new products, meet with vendors, and support the growth of our industry.”
AIMExpo 2025 will also have many new features, including two new experiential activations — the Digital & Tech Sector, an area focused on providing dealers with digital retail solutions for the future, and the AIMExpo Starting Line, featuring a charity auction hosted by NPA, race simulators, a FREE coffee lounge sponsored by Dealer Rocket, and more.
“This is truly shaping up to be our biggest feature- and exhibitor-packed show as we take more steps to ‘un-tradeshow the tradeshow,’” said Andre Albert, Director, Marketing and Events at the MIC. “By creating more experiential activations, and by recognizing and partnering with key brands, media, complimentary events, and industry players, AIMExpo brings us together, helping build a stronger industry. Register early — you’re not going to want to miss this!”
