MIC Symposium: State of the Industry // Motorcycle Industry Council’s Board of Directors

The panel, lead by MIC President and CEO Erik Pritchard, consisted of Marc McAllister (Tucker Powersports), Tim Calhoun (Tim Calhoun Powersports Consulting), Shawn F. McLean (BMW Motorrad USA), Rod Lopusnak (Triumph Motorcycles America), Bill Jenkins (Kawasaki Motors Corp., U.S.A.) John Hinz (KTM North America, Inc.), Derek Brooks (Yamaha Motor Corporation, U.S.A.), Bill Savino (American Honda Motor Co., Inc.), and Jim Woodruff (National Powersport Auctions).

MIC Symposium: Market Monitor Toolkit // Competitive Analytics

Are there tools available to help you see what’s on the horizon for your business? Absolutely yes. David Savlowitz, founder and president of Competitive Analytics, and Michal Ponton, director of analytics, presented their tools for navigating the world of forecasting.

MIC Symposium: Making Customers the Hero of Your Dealership Story // Dealer Panel

How can you make customers the hero of your dealership story? Panel moderator Jared Burt of Herohub lead a discussion with journalist/filmmaker Brett Smith, and Ian Riley, general manager of Fredericktown Yamaha, on their unique collaborations.

AIMExpo 2023 Keynote

AIMExpo 2023’s highly anticipated Keynote featured the “winningest female in all of powersports,” 3-time NHRA Pro Stock Motorcycle Champion Angelle Sampey. The presentation, capping off a busy first day on AIMExpo’s Disruptive Thinking Stage, was delivered interview-style by Kerry Graeber, senior vice president and division manager of sales and marketing for Suzuki Motor USA, LLC.

MIC Symposium: Taking Your Business… To Where You Want It To Be // Tommy Ady

How can you take your business from where it is today to where you want it to be?

Tommy Ady, president of Tommy Ady, Inc., showed how process creation and written plans for every member of your dealership, and enforcing those plans, will generate more revenue for your dealership.

MIC Symposium: The Future of Powersports // Distributors Panel

On Thursday February 16, on the AIMExpo 2023 Disruptive Thinking Stage inside the Las Vegas Convention Center, three major industry distributors came together to discuss the future of powersports.

The panelists were Chera Gibb of Arrowhead Engineered Products, Paul Langley of Lemans Corporation, and Marc McAllister of Tucker Powersports. The distributor panel was moderated by Sam Dantzler of Garage Composites.

MIC Symposium: Challenges Facing Our Industry // Dealer Advisory Council

Members of MIC’s Dealer Advisory Council stepped onto the AIMExpo Disruptive Thinking Stage on February 16, 2023 to reflect on “The Challenges Facing Our Industry Today Compared to Yesterday and Tomorrow.”

The panel, lead by MIC DAC Chair Rick Alcon, dealer principal at Team R&S Powersports, consisted of Bob Althoff, dealer principal at A.D. Farrow Harley-Davidson, and Brent Gyuricza, owner of Maverick Motorsports.

MIC Symposium: Delivering Exceptional Experiences // MIC Dealer Panel

Do You Have The Right Team to Face What’s Coming in 2023?

Panel moderator Jared Burt of Herohub lead a dealer-insight-rich discussion with Day Owen of Yamaha/Can-Am of Las Vegas, Greg Ditus of Interstate Honda, and Ian Riley of Fredericktown Yamaha.

MIC Symposium: Market Expansion – How Other Industries are Tackling the Problem

How do other industries expand their markets? With a surprising number of parallels between the motorcycling and scuba diving industries (the tapping of discretionary income, celebration of personal sovereignty, need for technical equipment and suitable locales, etc.), what can the powersports segment learn about getting more riders riding from the folks who are so good at getting more divers diving?

Jared Burt, Herohub President, moderated this panel of experts, consisting of Cinnamon Kernes, vice president of market expansion for the Motorcycle Industry Council; Andy Leisner, Chief Consumer Officer for the Professional Associate of Diving Instructors; and Andre Albert, Director of Marketing and Events from the Motorcycle Industry Council.