The future of the powersports industry lies with new riders, and how to develop these new riders is a tough yet intriguing challenge the industry must face together.

To help address that challenge, AIMExpo presented by Nationwide invited dealers, media and all industry attendees to the show’s opening program, “The Future Starts Here”, where leaders of iconic American manufacturers Harley-Davidson Motor Company and Polaris Industries shared their ideas.

The Motorcycle Industry Council (MIC) also revealed a key initiative toward this goal as the 2017 AIMExpo presented by Nationwide kicked off from the Greater Columbus Convention Center in Columbus, Ohio.