Charity Takes Center Stage at AIMExpo 2026 with NPA's Auction for a Cause
IRVINE, Calif., July 16, 2025 – The powersports industry’s biggest night of giving is back. National Powersport Auctions and AIMExpo will once again host Auction for a Cause, a live fundraising event supporting youth programs, injured athletes, and families facing pediatric brain tumors.
Held during the Industry Party at the AIMExpo Starting Line on Wednesday, January 7, the high-energy auction will be led by NPA in partnership with the Motorcycle Industry Council as part of AIMExpo 2026, taking place January 7-9 in Anaheim, California. All proceeds will benefit:
- Malcolm Smith Motorsports Foundation – funds education, meals, and resources for children at El Oasis Orphanage in Baja, Mexico
- Pediatric Brain Tumor Foundation – advancing research and family care for children in need
- Road 2 Recovery Foundation – supporting injured motocross and action sports athletes
This year’s auction will feature approximately 20 exclusive items, including signed memorabilia, rare collectibles, unique experiences, and gear donated by riders, brands, and industry leaders. Attendees will be able to preview items during the show and bid live on the show floor.
“We’re honored to support these three incredible organizations at AIMExpo this year,” said Ryan Keefe, NPA Vice President of Marketing. “It’s a powerful opportunity to come together as an industry and give back to causes that truly make a difference – whether it’s helping injured athletes, empowering underserved youth, or supporting families affected by pediatric brain tumors.”
“The energy and generosity we see at this auction is incredible,” added Andre Albert, MIC Director of Marketing and Events at MIC. “It’s not just about bidding on memorabilia – it’s about supporting people and making an impact. We’re thrilled to continue this tradition at AIMExpo 2026 in Anaheim.”
“California is a major hub for the powersports industry, and the timing with Supercross gives dealers and exhibitors another exciting reason to attend,” said Cinnamon Kernes, Motorcycle Industry Council Vice President of Market Expansion. “This move strengthens our ability to bring the industry together and create meaningful, lasting connections.”
AIMExpo is expanding its footprint to more than 293,000 square feet to meet growing demand. More than 175 exhibitors are already confirmed, including major OEMs such as American Honda Motor Co., Inc.; Aprilia; GASGAS; Husqvarna; Kawasaki; Kayo USA; KTM; Moto Guzzi; Moto Morini; Piaggio; Suzuki; Triumph; Vespa; and Yamaha. Leading distributors – including Automatic Distributors, Parts Unlimited/Drag Specialties, and Turn 14 Powersports – are also set to return.
The 2026 event brings back the features that attendees look forward to each year. Dealer Excellence will return in partnership with MPN and include expert-led sessions packed with strategies dealers can apply immediately. In the Digital & Tech Sector, Tech Talks will feature candid, small-group conversations with innovators exploring real-world challenges and emerging technologies. New Product Central will also return, giving dealers and media a front-row seat to the latest vehicles, gear, tech, and tools set to shape the future of powersports.
Free coffee will again be available at the AIMExpo Starting Line, courtesy of Drag Specialties. The Dealer Recharge Zone, powered by Transax Digital Retail, returns as a place for attendees to relax and revamp during the show.
New for 2026, the Dealer Evolution stage will showcase presenters leading high-level conversations designed to challenge assumptions and spark new ideas. Additional interactive features are in development for the 2026 show and will be announced in the months ahead.
“The industry left AIMExpo 2025 energized. The momentum built over our years in Vegas is carrying us forward and setting the stage for a show unlike anything we’ve seen before – and this is just the beginning,” said Andre Albert, MIC Director of Marketing and Events. “In the coming months, we’ll be rolling out even more features and new ways for the industry to connect, both on and off the show floor.”