IRVINE, Calif., Nov. 18, 2025 — AIMExpo’s Dealer Evolution Stage is set to deliver a new level of practical, hands-on education in 2026, thanks to the continued partnership with Garage Composites, renowned for their expertise in dealership consulting and training. The sessions will take place across all three show days, January 7-9 at the Anaheim Convention Center in Anaheim, California.
“We’re always looking for ways to help dealers move forward, and our partnership with Garage Composites lets us bring the industry’s best practical education directly to AIMExpo,” said Cinnamon Kernes, Vice President of Market Expansion for the Motorcycle Industry Council. “Dealers will walk away with real tools and strategies they can put to work right away.”
This year’s Dealer Evolution education features four can’t-miss sessions and an Interactive Roundtable, all presented by the Garage Composites team of industry experts: Yeah, Your Unit Count Is Fine, but What About Your Margin?
President Sam Dantzler will explore what separates top-performing dealerships from the national average. Dantzler will dig into the “delta” in operating profit, uncover essential behaviors and strategies, and highlight the single most important metric for driving profitability.
Do You Have a Mindset for Change?
The pace of change in powersports has never been faster. In this session, CEO Tony Gonzalez tackles how to adapt and thrive in an era of evolving inventory, technology, and consumer expectations, arming dealers with insight for what’s next.
Keeping and Motivating Your Team
Performance starts with people. Manager of Training Jordon Schoolmeester shares proven approaches for inspiring, engaging, and retaining staff. Learn how to connect individual goals with your dealership’s vision and build a culture that keeps motivation high.
Profitability on Purpose
Sustainable profits don’t happen by accident. In this session, Director of Dealer Development Jolene Krizan details how to align every department – sales, service, F&I, and parts – around clear goals and benchmarks, giving you an action plan to make profitability a daily priority.
Interactive Roundtable with the Garage Composites Team
Dealers can also join an exclusive Roundtable with the full Garage Composites lineup. Bring your toughest questions and engage directly with the industry’s leading consultants
“We know that real change happens when dealers get the chance to ask questions, challenge assumptions, and leave with practical ideas they can put to work right away,” said Schoolmeester. “Our team is excited to go beyond the basics, share new strategies, and connect with dealers who are ready to evolve.”