New Energy, Major Returns, and Rising Brands Signal a Powerful Start to 2026
IRVINE, Calif., July 23, 2025 — AIMExpo 2026, taking place January 7–9 in Anaheim, California, has already surpassed 250 exhibiting companies – the fastest pace in show history – as momentum continues to build around North America’s premier powersports trade event.
Some of the biggest names in the industry are back on the AIMExpo floor for 2026 – Alpinestars, ASV Inventions, AGV Helmets, Givi USA (celebrating 30 years in the U.S.), as well as European braking powerhouses Brembo North America, and Galfer USA. Their participation sends a clear message: AIMExpo is where the industry comes together to build relationships, spark ideas, and drive the future of powersports.
Rising OEM brands Denago Powersports, E Ride Pro, Kandi America, Kayo USA, Rawrr, and Surron will step into the spotlight with significant footprints at the show – using the event to engage with dealers, expand brand visibility, and reinforce their place in the powersports landscape.
The Digital & Tech Sector is now sold out, as more exhibitors tap into the demand for smart business tools, software, data services, and connected solutions. And the momentum isn’t limited to traditional players: eBay Motors and Walmart will be on the show floor – major retail names that recognize AIMExpo’s value as a hub for commerce, visibility, and industry alignment.
“It’s not just that the floor is growing – it’s who’s on it,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “From returning OEMs and long-time exhibiting partners to newer brands, tech providers, and national retailers, AIMExpo is bringing all corners of the industry together in one space. It’s that kind of reach that strengthens the entire powersports ecosystem.”
For dealers, it all adds up to one thing: a chance to stay ahead of a quickly accelerating curve, with access to new product lines, evolving business strategies, and direct connections with the companies shaping the future.
“AIMExpo is where business gets done – and where it begins,” said Andre Albert, MIC Director of Marketing and Events. “In a time of change, the companies attending this show are choosing to lead. Our OEMs, aftermarket brands, dealers, and service providers are all in, and we’re seeing more collaboration, innovation, and energy than ever before. As the business landscape changes, more and more of the industry recognizes the opportunity AIMExpo brings to stay ahead. Anaheim is going to be a big one!”
Some of the biggest names in the industry are back on the AIMExpo floor for 2026 – Alpinestars, ASV Inventions, AGV Helmets, Givi USA (celebrating 30 years in the U.S.), as well as European braking powerhouses Brembo North America, and Galfer USA. Their participation sends a clear message: AIMExpo is where the industry comes together to build relationships, spark ideas, and drive the future of powersports.
Rising OEM brands Denago Powersports, E Ride Pro, Kandi America, Kayo USA, Rawrr, and Surron will step into the spotlight with significant footprints at the show – using the event to engage with dealers, expand brand visibility, and reinforce their place in the powersports landscape.
The Digital & Tech Sector is now sold out, as more exhibitors tap into the demand for smart business tools, software, data services, and connected solutions. And the momentum isn’t limited to traditional players: eBay Motors and Walmart will be on the show floor – major retail names that recognize AIMExpo’s value as a hub for commerce, visibility, and industry alignment.
“It’s not just that the floor is growing – it’s who’s on it,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “From returning OEMs and long-time exhibiting partners to newer brands, tech providers, and national retailers, AIMExpo is bringing all corners of the industry together in one space. It’s that kind of reach that strengthens the entire powersports ecosystem.”
For dealers, it all adds up to one thing: a chance to stay ahead of a quickly accelerating curve, with access to new product lines, evolving business strategies, and direct connections with the companies shaping the future.
“AIMExpo is where business gets done – and where it begins,” said Andre Albert, MIC Director of Marketing and Events. “In a time of change, the companies attending this show are choosing to lead. Our OEMs, aftermarket brands, dealers, and service providers are all in, and we’re seeing more collaboration, innovation, and energy than ever before. As the business landscape changes, more and more of the industry recognizes the opportunity AIMExpo brings to stay ahead. Anaheim is going to be a big one!”
“California is a major hub for the powersports industry, and the timing with Supercross gives dealers and exhibitors another exciting reason to attend,” said Cinnamon Kernes, Motorcycle Industry Council Vice President of Market Expansion. “This move strengthens our ability to bring the industry together and create meaningful, lasting connections.”
AIMExpo is expanding its footprint to more than 293,000 square feet to meet growing demand. More than 175 exhibitors are already confirmed, including major OEMs such as American Honda Motor Co., Inc.; Aprilia; GASGAS; Husqvarna; Kawasaki; Kayo USA; KTM; Moto Guzzi; Moto Morini; Piaggio; Suzuki; Triumph; Vespa; and Yamaha. Leading distributors – including Automatic Distributors, Parts Unlimited/Drag Specialties, and Turn 14 Powersports – are also set to return.
The 2026 event brings back the features that attendees look forward to each year. Dealer Excellence will return in partnership with MPN and include expert-led sessions packed with strategies dealers can apply immediately. In the Digital & Tech Sector, Tech Talks will feature candid, small-group conversations with innovators exploring real-world challenges and emerging technologies. New Product Central will also return, giving dealers and media a front-row seat to the latest vehicles, gear, tech, and tools set to shape the future of powersports.
Free coffee will again be available at the AIMExpo Starting Line, courtesy of Drag Specialties. The Dealer Recharge Zone, powered by Transax Digital Retail, returns as a place for attendees to relax and revamp during the show.
New for 2026, the Dealer Evolution stage will showcase presenters leading high-level conversations designed to challenge assumptions and spark new ideas. Additional interactive features are in development for the 2026 show and will be announced in the months ahead.
“The industry left AIMExpo 2025 energized. The momentum built over our years in Vegas is carrying us forward and setting the stage for a show unlike anything we’ve seen before – and this is just the beginning,” said Andre Albert, MIC Director of Marketing and Events. “In the coming months, we’ll be rolling out even more features and new ways for the industry to connect, both on and off the show floor.”