For the fourth straight year in Las Vegas, the doors will open for North America’s largest motorcycle and powersports trade show with international reach. They’ll open for dealers, company representatives, industry professionals, and media. They’ll open up opportunities for more success and profit in 2025 and beyond.
What’s Inside and What’s Ahead?
More than 400 exhibitors spanning the industry and showcasing the latest powersports machines, accessories, gear, parts, and services.
More than two dozen OEMs and nine distributors including Automatic Distributors, Drag Specialties, Parts Unlimited, Turn 14 Powersports, and Rocky Mountain ATV/MC.
It’s all found on nearly 300,000 square feet of floor space inside the Las Vegas Convention Center, one of the largest in the world.
Two and a half days of Disruptive Thinking and Dealer Excellence education sessions led by industry experts examining big powersports issues, challenges, and opportunities, as well as the latest on ever-changing best business practices for retailers – plus special Tech Talks and a show-wrapping Open Mic morning with exhibitors and registered dealers sharing their views.
Two full days of new product presentations, both on the show floor and on-stage at New Product Central.
Wednesday’s breakfast for media, the REV’IT! product launch, and OEM tour.
Wednesday’s Women in Powersports Networking Lunch.
A collaboration with The One Motorcycle Show – including the VIP preview event for all AIMExpo exhibitors and attendees Thursday night at The Western Hotel on Fremont Street.
The Dealer Tech Zone, powered by Transax Digital Retail, where dealers are welcome to recharge and refresh anytime during show hours.
The 2 Wheel Custom and 4 Wheel Showcases.
A helpful MIC Business Center for association members, featuring two Lunch & Learn sessions – Wednesday with the MIC Board of Directors and Thursday with Synchrony presenting Consumer Sentiment, Purchase Trends, and a Look Ahead.
Three packed days of pure powersports business and education, renewing old connections, and making new ones. Three days to connect, engage, and unite.
Exhibit Hall Hours Wednesday – 9 am to 5 pm
Thursday – 9 am to 5 pm
Friday – 9 am to 1 pm
AIMExpo Special Events
The big Disruptive Thinking Stage on the show floor will feature three presentations – on protecting and promoting powersports, on today’s new political landscape and land access, and on business competition and community in our industry.
11:15 am to noon – Disruptive Thinking Stage, Show Floor AIMExpo Kickoff Session: Protecting and Promoting Powersports
Sam Dantzler and Tony Gonzalez, founders of Garage Composites, will lead a discussion with top Garage Composites trainers Jordon Schoolmeester and Jolene Krizan, setting the theme of the education experience at AIMExpo. With decades of combined experience working with 20 Groups and the best dealers in the industry, the Garage Composites team will share an overview of industry trends, discuss the status of the industry, and more importantly, where the industry is headed. To further engage dealers and disrupt everyday thinking, this panel discussion, with its open format, will invite the audience to bring their own questions, insights, concerns, and ideas to the stage. Moderator: Sam Dantzler, President, Garage Composites Panelists: Garage Composites: Tony Gonzalez, CEO | Jolene Krizan, Director of Dealer Development | Jordon Schoolmeester, Manager of Training
1:30 to 2:15 pm– Disruptive Thinking Stage, Show Floor Navigating the New Political Landscape and Outdoor Recreation Growth
Scott Schloegel, who leads the MIC Government Relations team, will talk through what’s on the horizon as the U.S. ushers in a new administration and how certain policies and proposals can impact your business. He will cover the MIC’s latest actions to protect the nearly $50 billion powersports industry from unfair legislation and how the MIC has led efforts to keep public lands open to OHV enthusiasts. Joining Schloegel will be Ambreen Tariq, Senior Program Director at the Outdoor Recreation Roundtable, who will discuss the economic impact of the growing outdoor recreation industry, the impact of the new EXPLORE Act, and how it affects the powersports industry. Presenters: Scott Schloegel, Senior Vice President of Government Relations, Motorcycle Industry Council | Ambreen Tariq, Senior Program Director, Outdoor Recreation Roundtable
4:15 to 5 pm – Disruptive Thinking Stage, Show Floor Competitors and Community: Living Together on Main Street
Our industry has some of the fiercest competition imaginable — on the track, in the dirt, and in business. In Denver, Colorado, the competition is housed on one block, “Octane Alley.” It’s where Erico Motorsports, a multi-line franchised dealer with an incredible showroom carrying a wide range of gear and accessories is found, and where RevZilla, the online motorcycle gear and accessories retailer, has a brick-and-mortar storefront. It’s also where motorcycle gear and apparel manufacturer REV’IT! has opened its flagship (and only) store in the U.S. These three brands recognized that the opportunity to create a community far outweighed any pitfalls that may come with having your competitor as your neighbor. These panelists will explain what it means to complement the competition and how it ultimately helps not just your business grow, but our entire industry. They will also discuss the pitfalls and how to avoid and overcome them. Be inspired to look at your competition differently and create a better experience and environment that will deliver new, loyal customers to your doorstep. Moderator: Laurette Nicoll Panelists: Stevan Popovich, President, Chief Retail Officer, Comoto | Paolo Bacchiarello, President, REV’IT! | Sterling Holloway, General Sales Manager, Erico Motorsports
9:30 to 10:15 am – Dealer Excellence Stage The Four Pillars of Operations Building a better dealership by harmonizing sales, service, F&I and PG&A. It’s all too easy for individual departments of a dealership to get siloed and focus strictly on how each department’s workflow is organized and performing. However, silos don’t allow the dealership to function well as a whole, and things often begin to get disjointed. Staff will miss customer opportunities if they aren’t properly communicating with other departments. In this session, learn from dealership department experts on how to bridge those gaps to create better workflow and performance for the dealership as a whole as well as in your individual departments. Moderator: Greg Jones, Content Director, Power & Performance Group, MPN Panelists: Angela Hieronimus, CEO, Live Oak Dealer Service | Tom O’Connor, Co-Founder and President, MotoMate123 | Justin Quinn, Product Manager, DX1 | Alex Reyes, Business Manager, Broward Motorsports | Maggie Stevens, Parts Manager, ARS Powersports
10:15 to 11 am – Dealer Excellence Stage Creating a Cultural Hub Building a dealership environment your staff and customers won’t want to leave. There’s a lot of talk at dealerships about the importance of company culture. But while that’s true, employees rarely see it in action. Without a well-cultivated culture, your dealership doesn’t have anything to keep customers engaged or staff employed. But what is “company culture,” and how do you close the gap between execution and wish lists? In this session, we hear from experts on how they have helped create culture at their dealerships. Learn what impact culture has on customers and employee engagement and how you can build a better culture too. Moderator: Greg Jones, Content Director, Power & Performance Group, MPN Panelists: David Diaz, General Manager, Irv Seaver Motorcycles | Angela Hieronimus, CEO, Live Oak Dealer Service
2:30 to 3:15 pm – Dealer Excellence Stage
Garage Composites Session I Breaking the Cycle: The Impact of Skipping Daily Processes. In today’s fast-paced market, dealerships face mounting pressure to stay competitive, meet goals, and keep customers satisfied. However, a troubling trend stays consistent: inconsistency. We are always making excuses for skipping the vital daily processes and using excuses like “we are too busy” or “we are short staffed” to justify cutting corners. It’s time to stop putting off what we know works and commit to excellence every day. Presenter: Jolene Krizan, Director of Dealer Development, Garage Composites
3:15 to 4 pm – Dealer Excellence Stage Garage Composites Session II Capitalizing on Every Customer in the Parts Department. Maximize your sales opportunity by utilizing a sales process and best practices for every individual customer. Focus on selling to benefit the customer and the department’s profitability. Having a structured sales process in the parts department is crucial. We will take a detailed look at a couple of steps of the sales process and give ideas on how to improve. Then, we’ll finish with parts department metrics to watch for that will drive the team’s success. Presenter: Jordon Schoolmeester, Manager of Training, Garage Composites
AIMExpo’s new Tech Talks are fireside-chat-style discussions with tech business leaders, giving dealers and attendees the opportunity to have small group conversations to problem-solve and approach tech opportunities and challenges from a different perspective.
10 to 10:15 am – Digital & Tech Sector, Show Floor
Security Incident Response
Presented by: Accelerate2Compliance
10:30 to 10:45 am – Digital & Tech Sector, Show Floor
Your Dealer Association Update – How the National Powersports Dealer Association is Helping to Protect Your Investment
Presented by: NPDA
11 to 11:15 am – Digital & Tech Sector, Show Floor
Service Efficiencies with Lightspeed: Streamline Your Service Department
Presented by: Lightspeed
11:30 to 11:45 am – Digital & Tech Sector, Show Floor
Find, Win, and Keep More Customers with AI
Presented by: Rollick
1:30 to 1:45 pm – Digital & Tech Sector, Show Floor
Click to Close: Navigating Digital Retailing and Consumer Buying Trends
Presented by: Cycle Trader
2 to 2:15 pm – Digital & Tech Sector, Show Floor
Three Stages to Help Your Dealership Stand Out from the Competition
Presented by: Dealer Spike
2:30 to 2:45 pm – Digital & Tech Sector, Show Floor
The Hidden Threat: Defending Against Identity Fraud in Your Dealerships
Presented by: 700Credit
3 to 3:15 pm – Digital & Tech Sector, Show Floor
Identity Verification and Fraud Prevention Technologies
Presented by: FlexPath DXP
3:30 to 3:45 pm – Digital & Tech Sector, Show Floor
How to Convert Service Customers Into New Unit Sales
Presented by: MotoMate
4 to 4:15 pm – Digital & Tech Sector, Show Floor
Nine Ways AI Can Help You Earn More Sales
Presented by: Podium
MIC Business Center, booth 7006, 12:15 to 1:15 pm – For MIC members only, a Lunch & Learn featuring many of the MIC Board of Directors, up close and personal.
New products are what drive our industry. NPC will have some of the latest offerings on display as well as the new-product presentation stage where participating brands can show and talk about their latest developments with our new-product host.
Dealers and media are encouraged to attend the presentations. This is the schedule for Wednesday, the first day of new-product presentations.
A place central to everything where you can recharge, reset, network, catch up – on business, friendships, emails, voicemails, and anything else you can think of. Courtesy of Transax Digital Retail, the Dealer Tech Zone is your remote office on the show floor.
Every day, technology plays a more prevalent role in making business more efficient, more profitable, and more sustainable. A group of forward-thinking, progressive exhibitors asked us to build a curated space on the show floor where dealers could easily find companies that offered digital and technical solutions to everyday retail business. The Digital & Tech Sector, centrally located on the floor, showcases these brands and also includes an area for Tech Talks – fireside-chat-style discussions with tech business leaders, giving dealers and attendees the opportunity to have small-group conversations to problem-solve and approach tech opportunities and challenges from a different perspective.
The AIMExpo Industry Party powered by Turn 14 Powersports is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hardworking industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love. Wednesday from 5:30 to 8 pm.
An outdoor-inspired space featuring the 2 Wheel Custom Showcase, 4 Wheel Showcase, and serving as the home of the Disruptive Thinking Stage. The Backyard highlights the culture, craftsmanship, and creativity of the powersports industry. It will also host VAHNA magazine’s “Backyard Cinema,” offering screenings of finalist videos from its 2024 Motorcycle Film Festival.
Right at the main entrance doors, the AIMExpo Starting Line provides show-goers a place to plan their show experience and make the most of their time in Vegas. The Starting Line will be home to the MIC Research Center, where our team will be available to answer questions and talk through the data and statistics offered by the MIC – including a newly released Motorcycle Statistical Annual – and our data partners. Attendees will also find an expanded New Product Central featuring just that – new products as well as the New Product Presentation Stage. This area will also include the Garage Composites live podcast booth, Moto Trainer moto simulators just for fun, the NPA live auction, a lounge area, free coffee – fueled by Drag Specialties – and an interactive floor plan and schedule to best plan out your days.
The AIMExpo industry trade show is partnering with The One Motorcycle Show, North America’s largest independently owned custom bike show, at the Western Hotel in downtown Las Vegas, February 7-8. As part of the collaboration, a VIP preview event for all AIMExpo exhibitors and attendees will be held at 6 pm on Thursday, giving the industry early access to The One Moto Show before it opens to the public Friday afternoon.
The 4 Wheel Showcase is dedicated to showing the progression of ATVs and side-by-sides with curated units provided by the industry’s leading manufacturers. As this category grows, more and more OEMs and aftermarket companies are building vehicles and parts to cater to four-wheel customers. Here, you’ll find unique vehicles built to satisfy the ever evolving four-wheel customer.
MIC members will have complimentary access to the conveniently located MIC Business Center, featuring workstations, device charging, printers, meeting rooms, storage, and a lounge with beverages and lunch.
AIMExpo attendees who are not yet MIC members are invited to contact and meet with MIC staff inside the Business Center, Tuesday through Friday. A wide variety of powersports businesses can join and benefit from MIC membership. Learn more at the MIC Business Center on the show floor, booth 7006.
Be a Part of the Only Unified Powersports Industry Trade Group
Government Relations: Take part in legislative Capitol Hill Fly-Ins. Reach and influence lawmakers in ways that promote the industry. Receive government relations summaries, reports, charts, bulletins, and notices.
Research: Access proprietary industry statistics and sales data that can help your business grow. Members also get complimentary aftermarket reports from Lightspeed.
AIMExpo: Get a show credit for booth space and receive complimentary access to the MIC Business Center.
Stay Informed: Learn about issues affecting you and your livelihood through the MIC RideReport and MIC members-only Executive Briefs.
CardConnect: We understand that running a business has its challenges, but we believe accepting customer payments should not be one of them. That’s why we partnered with CardConnect to offer you the perfect payments solution for any business. Plus, when switching to CardConnect you’ll receive exclusive member-only discounts and rates. Contact us today for a complimentary savings analysis.
