Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry.
As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets, and influencers, AIMExpo provides a gathering place for powersports to engage, learn about, and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability. All in one place, at one time!
Powersports generates over $50 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network, and keep up to speed on current consumer trends. AIMExpo is that place.
MIC Business Center
All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring:
- Workstations with charging capabilities
- Lounge area when you need a break
- Access to laptops and printers
- Use of private meeting rooms on the show floor (up to 8 ppl)
- Complimentary beverage service (Tuesday afternoon through Friday)
- Complimentary lunch (Wednesday through Friday)
- Complimentary secure luggage storage
The Starting Line
The AIMExpo Starting Line will allow show-goers a place to plan their show experience and make the most of their time in Anaheim. The Starting Line will be home to the MIC Research Center where our Research team will be available to answer questions and talk through the data and statistics offered by MIC and our data partners. Attendees will also find an expanded New Product Central featuring just that – new products as well as the New Product Presentation stage.
Dealer Excellence Stage
Previously part of the Disruptive Thinking Stage, Dealer Excellence education will stand on its own and be centrally located on the show floor. Designed to better engage the audience with panelists and speakers, Dealer Excellence will provide you with ideas and inspiration you can implement today. Partnering with MPN, topics will cover technology, including AI and EV; a perspective from the Automotive world – Bridging the 10 Year Gap, and best practices to keep your business running efficiently – from dealing with fraud, managing and maintaining your staff, to new rider retention and your role in growing our industry.
Dealer Recharge Zone powered by Transax
A place central to everything where you can recharge, reset, network, catch up – on business, friendships, emails, voicemails, and anything else you can think of. Courtesy of Transax Digital Retail, the Dealer Recharge Zone is your remote office on the show floor.
Digital & Tech Sector
They asked and we listened. Every day technology plays a more prevalent role in making business more efficient, more profitable, and more sustainable. A group of forward-thinking, progressive exhibitors asked us to build a curated space on the show floor where dealers could easily find companies that offered digital and technical solutions to everyday retail business. The Digital & Tech Sector centrally located on the floor showcases these brands and also includes an area for Tech Talks – “fireside chat” style discussions with tech business leaders giving dealers and attendees the opportunity to have small group conversations to problem solve and approach tech opportunities and challenges from a different perspective.
Disruptive Thinking
Home to the MIC Symposium sessions, the disruptive thinking stage hosts the big topics and discussions that affect our industry, how to overcome them, and set yourself up for success by looking to the future.
Industry Party
The AIMExpo Industry Party powered by Turn 14 Powersports is an excellent forum for friends old and new after a busy day on the show floor. Powersports is a hard working industry and you deserve a night to celebrate. Peers, brands, media, and influencers from across the powersports landscape come together to celebrate the industry we all love.
2 Wheel Showcase
The custom segment of motorcycling is more popular than ever and an influential category within the industry. The 2 Wheel Custom Showcase will highlight many of the country’s best custom builders showing off of their latest custom builds.
4 Wheel Showcase
The 4 Wheel Showcase is dedicated to showing the progression of the 4 wheel segment in powersports with curated units provided by the industry’s leading manufacturers. As this category grows, more and more OEMs and aftermarket companies are building vehicles and parts to cater to 4 wheel customers. Here you’ll find unique vehicles built to satisfy the ever evolving 4 wheel customer.
