Cinnamon’s experience in the motorcycle industry began 20 years ago when she traded in the cold winters of Chicago for year-round riding in California. After teaching herself to ride in a snow-covered parking lot, she knew a limited riding season simply wasn’t enough and with a small U-Haul, made the trek west.
“People ask all the time what I love about riding. My response is always the same – a blank stare. There is no one thing that I love more than another; riding is simply part of my DNA – it’s part of who and what I am. I imagine not riding might be a little bit like not breathing…”
Combining her passion for riding and what had been an events-focused career, Cinnamon started working in the powersports industry when she joined the International Motorcycle Shows.
Launching AIMExpo in 2011 with Mike Webster and Larry Little, Cinnamon has the privilege of working with an incredible team that is now part of the Motorcycle Industry Council.
In business, it’s rare to launch something and bring an idea to life; to do so in an industry one is passionate about and be able to make a difference is a once in a lifetime opportunity. They say it’s not work when you love what you do. Since the inception of this show, I haven’t worked a day yet” Cinnamon K.
Phone: (949) 517-7504