Executive Team

Mike Webster
Mike WebsterSenior Vice President, MIC Events

Mike-Webster-Lifestyle

Mike established himself as a prominent figure in the motorcycle industry during a 26-year tenure at Advanstar Communications. While there, Mike managed many of the company’s product groups, including the International Motorcycle Shows, Dealer Expo, and Dealernews Magazine. Mike is a founding member of the team that launched the International Motorcycle Show tour in 1982, at that time known as the Great American Motorcycle Shows.

An American Motorcyclist Association Charter Life Member, Mike is also a board member of the Off-Road Business Association (ORBA) providing members with a strong voice in the motorcycle and ATV sector.

Mike’s longtime friendship with Larry and the duo’s combined vast experience in the motorcycle industry were instrumental in the development and launch of AIMExpo. The most recent addition to Mike’s fleet of motorcycles is a Husqvarna TE 449.

Phone: (949) 517-7511

Larry Little
Larry LittleVice President & General Manager

Larry-Little-Lifestyle

Larry joined the motorcycle industry in 1978 in a sales position at Cycle News, and soon thereafter began a 25-plus year tenure at Cycle World magazine. Establishing himself as a key member of Cycle World’s sales and marketing team, Larry became Vice President & Publisher of the world’s largest motorcycle publication in 1990.

For the past 18 years, Larry has been elected to the board of directors of the Motorcycle Industry Council, and served ten years as its chairman. In addition, Larry serves on the board of the Pediatric Brain Tumor Foundation, the charitable that produces the highly respected Ride For Kids fundraisers. He also holds a Charter Life Membership with the AMA.

After considerable research on the motorcycle marketplace and its trade and consumer show landscape through his own company, Larry joined AIMExpo in 2011 as Vice President & General Manager. A lifelong motorcyclist, Larry has many motorcycles in his garage, and is particularly a fan of Adventure class motorcycling.

Phone: (949) 517-7502

Cinnamon Kernes
Cinnamon KernesShow Director

Cinnamon-Kernes-Lifestyle

Cinnamon Kernes’ experience in the motorcycle industry includes more than 10 years as the Operations Manager of the International Motorcycle Shows, where she first met and worked with Mike Webster. Prior to her time with IMS, Cinnamon managed the logistics and exhibitor relations of several major medical associations.

Growing up around motorcycles, Cinnamon knew at an early age motorcycle riding was in her blood. It wasn’t until years later when she taught herself to ride in a snow covered parking lot that she truly caught the fever. More than 15 years ago, Cinnamon left everything she knew and traded the cold Chicago winters for year-round riding in sunny California. Over the years her garage has been home to an international collection of bikes; currently residing there and taking her to work most days is her Ducati Monster 1100 EVO. As an interesting side note, it seems having some of the best roads in Southern California in her back yard causes her to take an awful lot of “sick”days. Hmmmm.

Cinnamon joined Mike and Larry in 2011 helping launch AIMExpo and as Show Director oversees the show’s Operations and Marketing teams.

“They say it’s not work when you love what you do. Since launching AIMExpo, I haven’t worked one day yet…” Cinnamon K.

Phone: (949) 517-7504

Sales Team

Chris Alonzo
Chris AlonzoSenior Account Manager, #'s & Companies A-L

Chris-Alonzo-Lifestyle

Chris Alonzo comes to AIMExpo with 18+ years of professional sales experience. Following a stint in retail sales, he was most recently with Dealer Expo and the International Motorcycle Shows for 12 years.

Born and raised in Kansas, Chris graduated from the University of Kansas with a degree in Communication Studies and promptly made the move to Southern California. With his many years of sales and powersports industry experience, Chris is a key member of the MIC Events team, sharing the vision and growth of AIMExpo to help industry companies achieve their goals and objectives in an Expo environment.

Phone: (949) 517-7514

Heather Higgins
Heather HigginsAccount Manager, Companies M-Z

Heather-Higgins-Lifestyle

Heather Higgins comes to AIMExpo with an impressive background in sales. Heather’s association with the motorcycling passion and lifestyle come through mutual friends at Cycle World Magazine, who highly recommended her to the Motorcycle Group. An award winning sales professional, her experience in customer-focused sales, marketing, and strategic growth are key assets in sharing the vision of the AIMExpo to industry partners.

A graduate of Cal State Long Beach in 2007, Higgins was active growing up in Southern California, enjoying competitive soccer, swimming, and water polo. Her next big adventure will be swinging a leg over a dirt bike in the Southern California deserts!

Phone: (949) 517-7508

Bob Kay
Bob KayCustom Culture Director

Bob-Kay-Lifestyle

Bob Kay is a well-known and highly respected member of the American Custom and V-Twin motorcycle community. Following formative time spent working in motorcycle dealerships, he went on to play key roles in notable companies in the Custom and V-Twin segment including NEMPCO, Tucker Rocky/Biker’s Choice, and American Iron Horse. In 2005 he launched Biker Pros to provide specialized business services to the Custom market. He joined AIMExpo in 2014 to lead the development of meaningful offerings to the Custom/V-Twin market segment.

Bob was able to rely on his long-term relationships with the custom builder community and help AIMExpo successfully launch Championship of the Americas at AIMEXpo. While it was a custom bike competition celebrating the creativity and artistry of bike builders it also gave them an opportunity to win a coveted position on Team America and compete on an international level at the AMD World Championship of Custom Bike Building in Cologne, Germany. More importantly, it allowed these young builders the opportunity to expose their talents and grow their business as part of AIMExpo, the largest motorcycle industry trade show in America. This unique relationship of millennial builders from shows such as Handbuilt, the One, Mama Tried, Born Free and others combined with the business platform of AIMExpo and the timing of millennials becoming an economic force put Bob in position of spearheading a Custom Culture Group to address and present current issues and challenges facing the motorcycle industry.

Phone: (817) 312-0380

Bonni Finer
Bonni FinerSales & Administrative Coordinator

Bonni-Finer-Lifestyle

Bonni Finer brings 17 years of experience to AIMExpo. As a specialist in trade show and event management, Finer’s career in the motorcycle industry really took shape when she joined Advanstar Communications in 1998 to work on the International Motorcycle Show and Dealer Expo. From there, Bonni transitioned into sales support where she helped build a portfolio of tradeshows, magazines, and consumer events.

As a Southern California native, Finer has enjoyed the hotbed of motorcycle and automotive culture her entire life, an invaluable asset in understanding the passion that drives the motorcycle marketplace.

Phone: (949) 517-7503

Operations Team

Jack Young
Jack YoungOperations Manager

Jack-Young-Lifestyle

Jack Young began his career as the Sponsorship Manager for the “Tuner” show Hot Import Nights. He wore many hats at HIN as he worked on the show production team as well as in the sales department. After leaving HIN, he worked on several national marketing tours and special events with Nissan and Scion where he specialized in logistics coordination.

Born and raised in Southern California, he earned a Communications Degree from California State University, Fullerton. He is now excited to apply the event management skills he has attained to the motorcycle industry as he manages the operations and logistics of AIMExpo.

Phone: (949) 517-7513

Adam Schelor
Adam SchelorExhibitor and Dealer Relations Manager

Adam is the true definition of a motorcyclist. Having just celebrated 42 years on two wheels it’s been rumored that he learned to ride before learning to walk. Adam’s endless summers of youth were spent at the famed Saddleback Motocross park and countless hours of riding were passed in the California deserts with family and friends. With his passion for riding and wrenching it was only natural that his first job was in a motorcycle shop in the early 80’s; the time spent there gave Adam a tremendous appreciation for the blood, sweat and tears that it takes for a shop to survive in this industry.

Fast forward over a million ridden street miles (literally!). With the strong relationships he’s developed in the industry, his commitment to those he works with goes far beyond that of average customer service. There is a deeper level of caring and knowledge that is truly genuine which makes him the perfect person to manage our Exhibitor & Dealer Relations.

Phone: (949) 517-7518

Marketing Team

Amy Hogancamp
Amy HogancampMarketing Manager

Amy Hogancamp joins the AIMExpo team as the Marketing Manager and brings over 13 years overall marketing experience to her new role. Amy’s background encompasses all aspects of marketing including social media, communications, website and content development with direct experience in copywriting, press relations, email marketing, project management, marketing strategy and more.

Her most recent experience was working for Allied Business Schools, an online real estate licensing school as their Marketing Communications Specialist. She also has a significant amount of event marketing experience having developed and managed events for Stemtech Health Sciences, The Eleven Agency and Bank of America.

Phone: (949) 517-7512