FREE Exhibitor Marketing Tools

Maximize your investment in AIMExpo presented by Nationwide with these FREE marketing activation tools.

As an AIMExpo presented by Nationwide exhibiting partner, you can start putting the industry’s fastest growing event to work for you today! Check out our NEW Exhibitor Marketing Tools full of FREE resources designed to help you promote your participation, build brand awareness and drive increased traffic to your booth. After all, AIMExpo presented by Nationwide is about building relationships with other industry professionals, dealers and distributors, media and consumers, so start using these tools created especially for you, NOW!

Dealer outreach is always the top priority for AIMExpo presented by Nationwide, and you can play a key role in working together with our team to increase dealer attendance by communicating the fact that you will be exhibiting.

In addition to the helpful resources below, we can develop customized email blasts, postcard or flyers to distribute to your dealer base. Email or call Amy Hogancamp today at (949) 517-7512 to discuss our full range of customizable dealer communication pieces.

Place these graphics on your website, email blasts, your email signature and print materials to let your dealers and customers know you’re a participating exhibitor at AIMExpo presented by Nationwide.

  1. Click here to contact Amy at AIMExpo to request a graphic customized with your booth number.
  2. Have your own designers? Download the suite of rotating banner ads and graphics (see below) and choose which style works best for your brand.

Tell AIMExpo about your 2017 show specials and we’ll include your company in our promotional materials!

  1. Add your show special to your Exhibitor Listing. Login here to reach your exhibitor portal.
  2. Click here to contact Amy at AIMExpo and tell her about your show specials. From a simple “Yes, we will have show specials on [name product(s)]” to specifics on pricing, include as much or as little information as you’d like.
  3. We’ll promote your company’s specials on our website, in email blasts to attending dealers and in the official show guide.

Get the attention of dealers, media and consumers at the show by showcasing your new products!

  1. Click here to submit your products to our news feed.
  2. Use AIMExpo presented by Nationwide’s media reach to introduce your new product.
  3. We’ll promote your new products on AIMExpo presented by Nationwide social media and AIMExpoUSA.com.

Give your qualified dealers a quicker, easier way to register for a trade credential with a personalized Fast Access registration code from your company.

  1. Click here to contact Amy at AIMExpo and get your company’s unique promo code for consumer tickets, and a unique fast access code for dealer registration.
  2. Be sure to tell your dealers about your fast access registration code in your dealer communications (newsletter, etc.), and consumers about your promo code for AIMExpo presented by Nationwide tickets in social media postings.

Your company may have some good, long-time customers that you know by name. Reward them with FREE tickets to AIMExpo presented by Nationwide! Additionally, use your social media reach to promote your presence at the show by offering discounts on AIMExpo presented by Nationwide tickets with a personalized custom promo code from your company.

  1. Click here to contact Amy at AIMExpo to request complimentary tickets and get a unique promo code for discounts off of tickets.
  2. Promote your exclusive AIMExpo presented by Nationwide promo code to consumers through social media and email newsletters.

Social media has become one of the most powerful promotional tools a marketer can use. Be sure to leverage your social media reach to promote your presence at the AIMExpo presented by Nationwide and drive traffic to your booth. Use your social media outreach to tell your followers:

  1. You’ll be at AIMExpo presented by Nationwide from September 21-24, 2017 in Columbus, Ohio
  2. Your customers can find you at [BOOTH NUMBER]
  3. Show specials for both dealers and consumers
  4. Get a consumer ticket discount code from us and offer it to your followers*
  5. Participate in the AIMExpo presented by Nationwide ticket giveaway

*Request your custom discount code HERE

Helpful Tips

  1. Make sure you’re following @AIMExpo on Facebook, Twitter, Instagram and LinkedIn.
  2. We also have a LinkedIn group where you can post information and news yourself.
  3. Please use the tag #AIMExpo when talking about the show.

Sample Postings
To help spark some ideas, here are a few sample posts on the various social media channels. Make sure to check out the provided social images that you can tailor for your audiences.

Facebook

We’re headed to this year’s @AIMExpo where we’ll be introducing [insert product or product tease] September 23-24. Are you coming? #AIMExpo

Join us in Columbus at booth [NUMBER] for the 2017 @AIMExpo. #AIMExpo

If you have athletes or any other special guests, promote them ahead of time to create buzz about when they will be on-site.

Twitter

TICKETS: Get your discount here for @AIMExpo this September 23-24. Use discount code [CODE*] at aimexpousa.com. #AIMExpo*

It’s almost time for @AIMExpo in Columbus. We’ll be at booth [NUMBER] so stop by and see our latest releases! #AIMExpo

*Request your custom discount code HERE

Instagram

We’re getting closer to the release of our newest products* at @AIMExpo. Be sure to stop by and get a close up look at booth [NUMBER]. #AIMExpo

*Include teaser pic of your new product.

For any questions about social media at AIMExpo, please contact:

Ashley Schiermeyer
Next Level Sports Management
Ashley@nextlevelsportsinc.com
Mobile: 714-222-5223

Use the provided press release template to announce your participation at AIMExpo presented by Nationwide and highlight the exciting new products you will be launching at the show.

  1. Download the PR template (coming soon!)
  2. Open the Press Release Word document and fill in the yellow, highlighted areas with your company, brand and product specific information.
  3. Send to your media contact list. Be sure to include Amy at AIMExpo (ahogancamp@mic.org)  as a recipient of your release so we can promote it as well.

Add your press releases to your Exhibitor Listing.  Login here to reach your exhibitor portal.

Use our professionally written newsletter copy to distribute your message to your dealers and your customers about your participation at AIMExpo presented by Nationwide.

  1. Download the sample copy kit here (coming soon!)
  2. Fill in your company name and any details you’d like to include
  3. Include one of AIMExpo’s web or social media graphics in your pieces
  4. Distribute as a newsletter to your database