Dealer Education

2017 Seminar Details

AIMExpo presented by Nationwide offers the most well-rounded powersports trade education program in the industry, the Powersports DEALER Seminars @ AIMExpo presented by PowerSports Business. We recruit presenters from both powersports industry and mainstream companies for our program each year to educate dealers on everything from social media & marketing 101 to advanced dealership inventory procedures from those who know it best!

Whether you’re an independent dealer with your family-run store or multi-line dealer with multiple locations, this is free education you cannot miss that will help you make your business more profitable.

Download Schedule

SALES & MARKETING TRACK

11:00am – 12:15pm
The Two Secrets of Great Coaches and  Leaders
Presented by David Spader

Leaders today face the most volatile, dynamic and rapidly changing marketplaces and employees the world has experienced. For that reason, it is more critical than ever that they know what, how and when to act. Come to this insightful, fast-paced and interactive session to learn the two secrets of great leaders and coaches. Assess your own performance in the two outcomes of effective leaders and coaches, and learn the 5 most common mistakes leaders and managers make.

1:00pm – 2:10pm
Selling the Lifestyle. How Facebook Ads Help You Influence Your  Customers.
Presented by Jim Jabaay

Selling powersports is selling a lifestyle and a passion. There is no bigger place where people share their passion than on social media. We are in the midst of one of the largest shifts in advertising spend, and it is imperative that your dealership is prepared to capitalize on this movement. Learn how to target the right customer at the right time in the sales funnel and how to truly measure an advertising ROI like never before!

2:30pm – 4:00pm
Management Succession: How to Assess When They Are Ready
Presented by David Spader

You want to promote good employees but aren’t sure if they are ready. Questions linger about your prospects. Do they have what it takes? Are they tough enough? Can they handle the big decisions? This session will provide you with the concepts to confidently make the tough decisions about the readiness of your next generation of leaders (and employees).

POWERING PROFITS TRACK

11:00am – 12:15pm
Profit, Customer Retention and Increased CSI through  F&I
Presented by Rob Greenwald

Most dealerships don’t capitalize on how much the right F&I products properly sold can impact their bottom line in all departments. This high-energy seminar will show you how you can increase customer retention and customer satisfaction, all while increasing profits, through your well-run F&I program. Discussion topics will include F&I products and ways to drive your bottom line; retention; and door swings.

1:00pm – 2:10pm
Pre-Owned: The #1-Selling Brand in Powersports
Presented by Jim Woodruff

The most up-to-date metrics and analysis of the current pre-owned marketplace will allow dealers to make profitable inventory decisions as they head into the winter season. In addition, we’ll show how pre-owned unit sales can help you market to a broader customer base and how pre-owned sales puts control of margin/profits into your own hands. Also, learn how pre-owned inventory can help you sell more new units.

2:30pm – 4:00pm
Holding Major Unit Margins in a Competitive Marketplace
Presented by Jeff Hieber

Today’s marketplace has been drastically changed by e-commerce. At the same time, the powersports industry is evolving, making maintaining margins even more challenging. Even as dealers creatively identify new sources of margin, it seems there’s someone online willing to sell the same products for a lower price. Learn how to adapt to this new retail environment, or be left behind.

SERVICE & OPERATIONS TRACK

11:00am – 12:15pm
Service KPIs: What to Measure and How
Presented by Paula Crosbie

Do you know what the key performance indicators are in the service department? How does your dealership’s service department measure up to the national average and top performing dealers? From initial write-up to close-out and cashiering there are several key stages in processing a repair order. We will examine these stages and provide valuable insight on where dealers can improve efficiency, customer service and profitability.

1:00pm – 2:10pm
Warranty Woes: Stop Throwing Away Dollars!
Presented by Jeremy Jacobs

Warranties seem to consistently leave money on the dealership’s table. From unfiled or misfiled claims to parts not returned, the list of vulnerable areas in which a dealership can lose dollars goes on. There are many simple mistakes that warranty departments may easily avoid by paying close attention and remaining diligent in organizational efforts. This session will cover the areas that are directly in the dealership’s control to prevent financial loss and tightening up warranty controls.

2:30pm – 4:00pm
Strategic Online Marketing for Your Dealership for Less Than the Cost of Cup of Coffee Per  Day
Presented by Mike Smith

Come grab a seat in this seminar to obtain vital — and simple! — marketing knowledge to position your dealership for maximum ROI on a limited budget. Hear the keys for online marketing and social saturation success without attending school and/or hiring an expensive marketing firm. Why pay people to do something you can do yourself after learning all you need to know in this class?

LEADERSHIP PLUS TRACK

11:00am – 12:15pm
25 Non-Negotiable Standards: How Dealers Achieve 10% Operating Profit
Presented by Gart Sutton

The success of the most profitable dealers is built on non-negotiable standards that are relentlessly followed. These are must-do requirements, processes and procedures that profitable dealers insist from their department managers. This session will share five non-negotiables the five profit centers. Institute and implement these requirements, and you can expect a 10 percent overall dealership profitability status.

1:00pm – 2:10pm
Stop Working So Hard: How to Wow Customers and Increase PG&A Sales with Less  Effort
Presented by Erik Stephens

Learn all you need to know about the best tools and techniques for successfully capturing in-store aftermarket accessory sales in this competitive online age. Hint: Merchandise and sell accessories like an Apple store, not a 7-Eleven. You’ll learn how to select the right mix of brands and products and use available supplier resources to streamline your sales efforts.

2:30pm – 4:00pm
5-Profit-Center Management: How to Divide & Conquer Your Departments for Maximizing Profitability
Presented by Gart Sutton

You don’t have just one business — you have at least five. This workshop will show you how to maximize each department’s efficiency, productivity and profitability. Let’s face it, your new, pre-owned, finance & insurance, parts & accessories and service departments need fine-turning from a consultant and coach who will help you make it happen.

 

SALES & MARKETING TRACK

10:00am – Noon
The House Money is Cheaper Than Real Money!
Presented by Sam Dantzler

When negotiating on a unit deal, salespeople and managers are quick to cut real Benjamins out a deal, yet there are so many other ways. In this session, you will learn how to maximize profitability in all departments, utilizing “house money” instead of “real money.” From the time the customer sits down to write up a deal until bike delivery, maximize every transaction. Walmart and Nordstrom business models both work. One is just more fun, all while raining Benjamins.

POWERING PROFITS TRACK

10:00am – Noon
Psychology and Powersports: Applications for Better Performance in Sales and Finance
Presented by Rob Greenwald

Any powersports unit is beyond an emotional purchase. Understanding and tapping into what drives your customers and their feelings can take your
business to a new level. Learn the psychology behind what customers do — and why — when it comes to purchasing a powersports machine and how you can capitalize on those actions to increase the performance and profits of both your sales and F&I departments.

SERVICE & OPERATIONS TRACK

10:00am – Noon
Understanding Owner and General Manager Roles
Presented by Steve Jones

Is it possible that your management style is actually stifling your dealership’s growth? Are you trying to fill the roles of the owner and general manager at the same time? Is it time to separate these roles? Does your dealership have well-defined job descriptions for both of these critical positions? This session will help guide both owners and GMs through these roles so they can maximize performance and profitability. 

LEADERSHIP PLUS TRACK

10:00am – Noon
25 Non-Negotiable Standards: How Dealers Achieve 10% Operating Profit
Presented by Gart Sutton

The success of the most profitable dealers is built on non-negotiable standards that are relentlessly followed. These are must-do requirements, processes and procedures that profitable dealers insist from their department managers. This session will share five non-negotiables the five profit centers. Institute and implement these requirements, and you can expect a 10 percent overall dealership profitability status.

ALL TRACKS

1:00pm – 2:10pm
ALL NEW! Dealer Case Study Sales & Marketing
Presented by Powersports Business Editors

The editors of Powersports Business will welcome a dealer to the stage for this highly engaging and informative session. Over the course of the year in their daily conversationswith dealers, the editors of PSB have hand-picked a dealer who can offer the most insight into today’s service department challenges. We’ll hone in on a handful of specific topics and share our findings in a casual, open-mic environment that allows attendees to ask follow-up questions.