2017 Branding and Sponsorship Opportunities
MAXIMIZE YOUR BRAND INVESTMENT at AIMEXPO presented by NATIONWIDE
Exhibiting at North America’s only show platform that includes trade, consumer and press attendees is a great first step in telling your brand’s story to the largest recreational powersports market in the world. You’ll find a comprehensive program of sponsorship, marketing and branding opportunities in the following sections to further leverage your investment at the 2017 AIMExpo presented by Nationwide. These innovative programs will help your company set itself apart from the competition, ensuring maximum brand exposure among dealers AND consumers AND the media at the industry’s biggest event.
Contact your account manager today for more details and branding opportunities!
Let Dealers know you’re going to be at AIMExpo presented by Nationwide and give them a reason to stop by and see you. Driving traffic to your booth increases your ROI at AIMExpo and there’s no better time to start than now.
Take advantage of the new opportunity to make that initial connection and share valuable information with thousands of dealer personnel.
Price……………….. $1,800
Opportunity Includes:
- Unique opportunity to reach thousands of dealers before the show
- Full color, full page, 8.5” x 11″ sell sheet included in every dealer confirmation packet
- Confirmation packets are mailed in oversized, bright colored envelopes ensuring they’ll be seen and opened, and read – this will not be missed in the daily mail!
- Your custom graphics, branding and key messaging allows your page stands out from any others*
- AIMExpo will be responsible for printing, mail services and postage for all confirmation packets
- To add additional value to this great opportunity and give your company maximum exposure, a follow-up email blast will be sent to registered dealers in August to remind them to visit your booth, tell them about your show specials and/or new product you’ll have at the show
- The Dealer Registration Confirmation & Welcome packet is expected to reach a minimum of 7,000 dealers. An initial bulk mailing will be sent at the end of July and additional mailings will be sent to new registrants every 1 – 2 weeks
Deadline to participate: July 7, 2017
*Deadline for artwork: July 14
Free-standing billboards will be placed in the highly trafficked main lobby area where attendees enter/exit the showfloor and access registration, as well as celebrate at the AIMExpo HAPPY! Happy Hour. Your company’s logo and brand message will be easily seen by all attendees.
Maximum (15) billboards available
Price: Before June 30…………… $1,000/ea. or $2,500/3 pack
After June 30 …………….. $1,250/ea. or $3,125/3 pack
Sponsorship Includes:
(1) 38” x 84” double-sided meterboard
A maximum of three lobby meterboards can be purchased per company
Exhibitor is responsible for providing artwork*
AIMExpo is responsible for production and placement of lobby meterboard(s)
This is your chance to MAXIMIZE your brand exposure and take over the main aisle with this exclusive opportunity! Keep your brand top of mind and in front of thousands of attendees as they walk up and down the main aisle taking in the newest products to hit the market.
(1) Sponsorship Available – EXCLUSIVE OPPORTUNITY!
Price: Before June 30………. $5,000
After June 30…………. $6,250
- Pack includes (10) floor cling runners across main aisle plus (3) oversized main aisle floor clings
- Runners placed directly in main aisle; oversized floor clings will be placed at main aisle intersections – one when you walk onto the main floor and two at cross aisles
- Each floor cling measures 72″x53″(landscape orientation); runners measure 27′ x 1′
- Exhibitor is responsible for providing artwork*
- AIMExpo is responsible for production and installation of floor clings
*Deadline for art submission is August 11
Price: Before June 30………. $600
After June 30…………. $750
To make sure your brand and new products are seen by all and ensure you receive the maximum brand exposure possible, all participants of this highly anticipated feature will receive the following:
Sponsorship Includes:
- Illuminated showcases prominently located in the show lobby near the show entrance
- Featured listing in the Digital Exhibitor listing
- Separate Listing in onsite Show Directory highlighting companies with new product
- Branding on show site signage related to the New for 2018 Product Pavilion
- Overall size of each showcase is 23.5″ x 23.5″ x 66″Actual display area is 23.5” x 23.5” x 23.5” and sits at a height of 42”
- Showcases have an illuminated base and include 11″x17″ signage on two sides of each unit*
* Deadline for art submission is August 11
Be the life of AIMExpo presented by Nationwide by branding the bars on the show floor with your logo. Your sponsored bar will be the only place on the show floor where attendees can purchase alcohol. You’ll be the most popular exhibitor at AIMExpo presented by Nationwide!
(1) Sponsorship Available – EXCLUSIVE OPPORTUNITY – SOLD!
Price: ……………………………………………..$6,000/$10,000
Trade-Only Days, Thursday/Friday…..$6,000
All Four Days of AIMExpo………………. $10,000
Sponsorship Includes:
- Your logo on onsite bar signage – logo on the front of the bar, 22×28’s, overhead banner
- Branded cocktail napkins (artwork provided by exhibitor; produced by AIMExpo)
- Branded floor clings directing attendees to your bar (artwork provided by exhibitor; produced by AIMExpo)
- Custom drink named after your company/brand
- Sponsor has the option to provide T-shirts and/or hats for bar staff to wear (shirts provided by sponsor)
Championship of the Americas is a world-class bike show focused on builders from all of the Americas that will serve as a path to compete in the AMD World Championship of Custom Bike Building. With builders participating from around the world, the show will feature 4 classes based on different platforms as opposed to catering to the style de jour.
Price: (1) Available ……………… $7,500 (Free Style Class)
(3) Available ……………… $2,500 (Custom Street, Custom Retro, Custom Performance Classes)
What’s Included:
- Logo on on-site signs and banners associated with classes*
- (2) floor clings near sponsored class*
- Mention in Show Directories
- Online/Digital Recognition
- Recognition during awards presentation held on Sunday, Sept. 24th
- Highlight in Winners’ press release
* Deadline for art submission is August 11
Championship of the Americas is a world-class bike show focused on builders from all of the Americas that will serve as a path to compete in the AMD World Championship of Custom Bike Building. Winners from the four classes will be awarded with trophies, prize money and merchandise provided by you. This opportunity would see your products showcased and used by some of the best custom bike builders in North and South America.
Price: (1) Available………… $10,750 worth of merchandise – SOLD!
What’s Included:
- Logo on on-site signs and banners*
- (2) floor clings*
- Mention in Show Directories
- Online/Digital Recognition
- Awards ceremony photo opportunities
* Deadline for art submission is August 11
AIMExpo introduced Custom Culture ahead of the 2016 show as an updated approach to the v-twin segment to focus not only on v-twin products, but the industry-wide interest of the whole Custom Culture Lifestyle. Custom Culture at AIMExpo presented by Nationwide combines the Championship of the Americas custom bike builder competition, the Skidmark Garage Showcase and Lounge, Artisan Row – showcasing the talent of industry craftsmen and craftswomen – and much more!
(1) Sponsorship Available
Price: …………. $10,000 – SOLD!
Sponsorship Includes:
- Exclusive opportunity gives you title sponsorship: “Custom Culture @ AIMExpo presented by ‘You’”.
- All references to Custom Culture @ AIMExpo in pre-show marketing such as print ads, billboards, radio and TV spots, as well as on-site signage and publications will be labeled as “Custom Culture @ AIMExpo presented by: ‘You’”
- Logo printed on all signage and banners related to Custom Culture, including signage at show entrance, directional signage, show guides, advertising materials, show maps and show app
- 10×10 Booth in Custom Culture @ AIMExpo
We expect 20,000 consumers to pass through the doors of AIMExpo presented by Nationwide and more than 50% of them will buy their tickets online. We implement online-only discount ticket codes to drive maximum traffic to the online ticketing site; your messaging on the confirmation page and ticket(s) will drive that traffic to your booth.
(2) Sponsorships Available
Price: Before June 30………. $4,500
After June 30………… $5,625
Sponsorship Includes:
- Name and/or logo inclusion in select paid show print, TV, radio and online advertising where online ticket sales are promoted
- Logo and message appears on all online advance tickets (printed and digital)*
- Prominent, select signage on show-site with your logo
- Opportunity to offer your customers online discounts with an exclusive Promo Code for $4 off online tickets
- Opportunity to display your marketing materials near the on-site AIMExpo indoor box office
- Access to mailing list of online ticket purchasers
- 100 complimentary tickets for consumer days
- Opportunity to include coupon with discount redeemable at booth
* AIMExpo reserves the right to modify text based on written materials
Hilton & Hyatt Entrance/Exit Escalator Runners Be the first and last brand they’re thinking about as your customers enter and exit the Convention Center from one of the many AIMExpo presented by Nationwide partner hotels. Escalator branding ensures people see your logo and brand message before they hit the floor and remember your name as they leave. Be sure to include your booth number so you can be one of their first stops!
Price: Before June 30……………………. 2 sets of escalators $5,000
After June 30………………………. 2 sets of escalators $6,250
Sponsorship Includes:
- This opportunity gives you the option of either branding one or both escalators leading to the Convention Center from the Hilton and the Hyatt, which includes traffic from Crowne Plaza and the Drury Inn & Suites
- Opportunity includes (4) escalator runners on 2 sets of escalators that measure 48’ long x 12-1/2” wide as well as (2) floor clings at the top and bottom of each set of escalators
- Exhibitor is responsible for providing artwork*
- AIMExpo is responsible for production and installation of runners
* Deadline for art submission is August 11
Floor clings are a great way to drive traffic to your booth. Use this opportunity to advertise your brand, newest product and/or booth # and let people know where they can see it at the show.
(12) Sponsorships Available
Price: Before June 30………… $975
After June 30………….. $1,225
Sponsorship Includes:
- Placed in prominent locations throughout the show floor. Each cling measures 3′ x 4′ (landscape orientation)
- Packs include (4) floor clings. A maximum of (4) packages of (4)(16 clings total) can be purchased by an individual company
- To maximize your exposure, there is a total limit of 12 total packs available
- Exhibitor is responsible for providing artwork*
- AIMExpo is responsible for production and installation of floor clings
* Deadline for art submission is August 11
When it’s FREE, everyone wants it!!! You’ll be the one motorcycle and scooter riders thank for Free parking at AIMExpo presented by Nationwide! Located on High Street in front of the Convention Center, in the Goodale Garage connected to the Convention Center and near AIMExpo Outdoors!, Free Motorcycle Parking offers exposure to all AIMExpo presented by Nationwide attendees, not just those taking advantage of free parking.
(1) Sponsorship Available – EXCLUSIVE OPPORTUNITY – SOLD!
Price: Before June 30………….. $8,000
After June 30……………. $10,000
Sponsorship Includes:
- Exclusive opportunity gives you title sponsorship: “Free Motorcycle Parking presented by ‘You’”.
- All references to Free Motorcycle Parking in pre-show marketing such as print ads, billboards, radio and TV spots, as well as on-site signage and publications will be labeled as “AIMExpo Free Motorcycle Parking brought to you by: ‘You’”*
- Logo printed on all signage and banners related to Motorcycle parking, including signage in parking lots, show guides, advertising materials and show maps
- Opportunity to set up canopy/display in the parking areas
- Sponsor has the option to provide T-shirts for parking staff to wear during consumer days (shirts provided by sponsor)
* AIMExpo reserves the right to modify text based on written materials
Riders attending AimExpo presented by Nationwide have the option to check their gear at the show free of charge. This exclusive sponsorship will allow your company’s logo to be seen by the industry’s biggest enthusiasts both indoors and at AIMExpo Outdoors!
(1) Sponsorship Available – EXCLUSIVE OPPORTUNITY!
Price: Before June 30………. $5,000
After June 30…………. $6,250
Sponsorship Includes:
-
- Free Gear Check is conveniently located near Free Motorcycle Parking at AIMExpo Outdoors!
- All references to Free Gear Check in pre-show marketing (which can include radio and TV spots) and on-site signage and publications will be labeled as “AIMExpo Free Gear Check brought to you by: ‘You’”*
- Signage related to Gear Check and banners inside the area will feature your logo and artwork of choice (approved by AIMExpo).
- Additional signage will be located near free motorcycle parking.
- Your company’s literature will be distributed at Free Gear Check
- Sponsor has the option to provide T-shirts for Gear Check staff (shirts provided by sponsor)
* AIMExpo reserves the right to modify text based on written materials
The first day is always the best day, and when the show closes on Thursday all attendees are invited to network, socialize and unwind at the HAPPY! Happy Hour. HAPPY! Happy Hour is free for all to attend. AIMExpo presented by Nationwide provides the DJ, food, and cocktails. Attendee surveys showed the HAPPY! Happy Hour was one of the highest rated features of the show!
Price:……………………$9,500 – SOLD!
Sponsorship Includes:
- Title sponsorship – HAPPY! Happy Hour Presented by ‘You'”
- Branded cocktail napkins (artwork provided by exhibitor; produced by AIMExpo)
- Logo on minimum of (4) meterboards with HAPPY! Happy Hour signage
- Mention in pre-show marketing of HAPPY! Happy Hour, exposure includes extensive branding through Dealer and Exhibitor digital and printed marketing materials, onsite show directory and directional signage
- Custom drink named for your company, promoted during HAPPY! Happy Hour
Indoor perimeter banners are placed along the highly visible perimeter walls of the show, allowing your company’s logo to be easily seen by all attendees throughout their entire time on the floor.
(20) Sponsorships Available
Price: Before June 30………… $3,000; two or more $2,500
After June 30…………… $3,750; two or more $3,125
Sponsorship Includes:
-
- Banners are 15′ x 15′. The top of your banner will start at approximately 27′ high (expo hall ceiling height is 30′)
- To maximize your exposure, only 20 total banners are available for purchase
- A maximum of (4) perimeter banners can be purchased per company and you may keep the banner once the show ends
- Exhibitor is responsible for providing artwork*
- AIMExpo is responsible for production and installation of banners
* Deadline for art submission is August 11
This exclusive sponsorship allows one company to take ownership of the most widely used item at any convention or trade show. Lanyards and badge are given to every trade attendee when they arrive onsite. AIMExpo presented by Nationwide uses environmentally friendly badges with custom lanyard cut-outs. The official show lanyard is a must-have for all attendees.
(1) Sponsorship Available – EXCLUSIVE OPPORTUNITY
Price:…………… $5,800/$9,500 – SOLD!
Sponsorship Includes:
- More than 4,500 dealer/trade/media attendees will need your lanyard or badge holder before entering the show
- Sponsor is responsible for producing artwork and lanyards; lanyards must meet the required specs to be used with AIMExpo badge stock
* Dealers/Trade/Media – 4500 | Dealers/Trade/Media/Exhibitors – 9500
This is your opportunity to get your brand front and center at AIMExpo presented by Nationwide. These super-sized floor clings are located in the most highly trafficked areas of the show.
(10) Sponsorships Available
Price: Before June 30………. $900
After June 30……….. $1,125
Sponsorship Includes:
- Location in one of the main cross aisles
- Each floor cling measures 72″x53″(landscape orientation)
- A maximum of (2) clings can be purchased by an individual company
- Exhibitor is responsible for providing artwork*
- AIMExpo is responsible for production and installation of floor clings
* Deadline for art submission is August 11
Be one of the first exhibitors seen! Vehicle displays are located throughout AIMExpo presented by Nationwide’s public space. All attendees will see your vehicle display before, during, and after show hours. This highly visible branding opportunity is a great value for you to show off your motorcycles, ATV’s, or SxS’s outside your exhibit space.
(8) Sponsorships Available
Price: Before June 30…………… $3,500
After June 30……………… $4,375
Sponsorship Includes:
-
- Displays include truss supporting structure, digitally printed background graphic, carpet, stanchions and spotlights
- Floor space for display vehicles measures 6′ deep; 10′ across
- Background graphic measures 78″ x 78″ *
- To ensure maximum visibility for all vehicle displays, only 8 displays are available for purchase
* Deadline for art submission is August 11
All non-trade attendees will need a wristband to enter AIMExpo presented by Nationwide on Saturday and Sunday whether they buy tickets online, onsite or have VIP passes. This exclusive sponsorship gives you the chance to have your logo on the wrist of every consumer who comes to AIMExpo presented by Nationwide.
(1) Sponsorship Available – EXCLUSIVE OPPORTUNITY!
Price: Before June 30………. $6,500
After June 30………… $8,125
Sponsorship Includes:
- Your logo and limited text on the entrance wristband for both consumer days
- An estimated 20,000 consumers are expected to attend on Saturday and Sunday
- Exhibitor is responsible for providing artwork; AIMExpo is responsible for production and distribution of wristbands*
- You can choose the color of the wrist bands**
* Deadline for art submission is August 11
** Subject to show requirements and approval by AIMExpo show management