Ontario, CA. November 14, 2016: American Lifan utilized the American International Motorcycle Exposition (AIMExpo), the largest powersports tradeshow in the United States, as a platform to launch several new products for next year. American Lifan’s President and CEO, Tony Sun, said “AIMExpo was a huge success for us and the momentum we gained shows no sign of slowing down. Our 2017 lineup appears to be a huge hit with both consumers and dealers alike”. The KP (King Power) series models appeared to be getting a lot of attention in the booth and Sun stated “Riders with a passion for racing will notice Lifan borrows heavily from our racing team which translates directly into unmatched performance in our classes”. Over a month later, the effects of the record consumer crowd of over 12,000 who flooded the AIMExpo floor, are being felt from Orlando Florida to Ontario California. According to Sun, Lifan’s biggest challenge is setting up dealers fast enough to keep up with the projected demand. With United States sales of motorcycles on the rise, and the demand for small displacement bikes higher than ever, Lifan appears to be entering the market with perfect timing.
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“It’s really important to be in the spotlight of the media. The amount of coverage that the media provides is hugely beneficial to us when we are launching new products.”
Matthias Beier, Marketing Coordinator, SHOEI Helmets
Each year the show has improved and it’s encouraging that show leadership listens and makes corrections as the show evolves.
Brian VanKoevering, Design Engineering, Inc.